Riyadh Hosts Historic 26th UN Tourism General Assembly: Shaping the Future of Global Tourism
The 26th session of the UN Tourism General Assembly opened today in Riyadh, marking a historic milestone for both the Gulf Cooperation Council (GCC) region and the global tourism industry. Celebrating 50 years of international collaboration, this year’s Assembly is the largest since the founding of UN Tourism and brings together leaders from across the globe to redefine the future of tourism under the theme “AI-Powered Tourism: Redefining the Future.” Hosted by Saudi Arabia’s Ministry of Tourism in close partnership with UN Tourism, the event underscores the Kingdom’s commitment to advancing sustainable growth, fostering innovation, and promoting international cooperation in the tourism sector.
A Historic Gathering in Riyadh
Around 160 delegations, including ministers, senior officials, industry leaders, and representatives from civil society, have convened in Riyadh to celebrate five decades of global progress and chart a course for the future of tourism. This marks the first time the UN Tourism General Assembly has been held in the GCC region, highlighting Saudi Arabia’s growing role as a leader in shaping the global tourism agenda.
His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia, emphasized the Kingdom’s dedication to ensuring that tourism grows in harmony with the Sustainable Development Goals (SDGs). “Saudi Arabia is proud to welcome the world to the 26th UN Tourism General Assembly as we celebrate 50 years of UN Tourism’s global cooperation and shared progress,” he said. “This week marks a defining moment for our industry — a chance to shape how tourism grows in the decades ahead through stronger connectivity, greater sustainability, deeper investment in human capital, and innovation powered by AI.”
Tourism, as one of the world’s most powerful drivers of jobs and economic growth, plays a critical role in fostering cross-cultural understanding and peace. Guided by Vision 2030, Saudi Arabia is committed to leveraging its resources and expertise to ensure that this growth benefits communities worldwide while preserving cultural heritage and natural environments.
Harnessing Technology for Sustainable Growth
Under the theme “AI-Powered Tourism: Redefining the Future,” this year’s Assembly focuses on the transformative potential of artificial intelligence and digital technologies in reshaping the tourism landscape. With the rapid evolution of AI tools, the discussions aim to explore how these innovations can support sustainable development, enhance visitor experiences, and empower small businesses and local communities.
UN Tourism Secretary-General Zurab Pololikashvili highlighted the importance of collaboration in driving positive change. “The UN Tourism General Assembly brings together tourism leaders from across the world to set the agenda and build a more innovative and inclusive sector,” he said. “Over the next few days, Riyadh will showcase the power of tourism as a driver of transformation, modernization, and opportunity. Together, we can harness the power of technology to diversify our economies and create jobs for millions of people everywhere.”
The agenda includes four plenary sessions, numerous committee meetings, and the 124th and 125th sessions of the Executive Council—the organization’s highest executive body. These discussions will focus on how AI and digital transformation can accelerate sustainable and inclusive growth, deepen international cooperation, and address emerging challenges in the tourism sector.
Saudi Arabia’s Leadership in Global Tourism
As the host of the 26th UN Tourism General Assembly, Saudi Arabia continues to position itself as a global leader in promoting sustainable tourism and multilateral cooperation. The Kingdom’s partnership with UN Tourism spans several impactful initiatives, including the establishment of the first Middle East regional office in Riyadh and Saudi Arabia’s two-term chairmanship of the Executive Council in 2023 and 2024.
This leadership reflects Saudi Arabia’s broader vision for economic diversification and social development under Vision 2030. By investing in cutting-edge technologies, infrastructure, and human capital, the Kingdom aims to position itself as a premier destination for travelers while championing sustainable practices globally.
A Platform for Innovation and Collaboration
Over the coming days, delegates will engage in dynamic discussions and share insights on the opportunities and challenges presented by AI-powered tourism. From enhancing destination stewardship to supporting small businesses and local communities, the Assembly seeks to foster a shared vision for a more innovative, inclusive, and sustainable tourism sector.
Riyadh, with its state-of-the-art venues and vibrant hospitality offerings, stands ready to welcome participants from around the world. The city’s warm embrace reflects Saudi Arabia’s renowned tradition of hospitality and its commitment to facilitating meaningful dialogue and collaboration on the global stage.
About Ministry of Tourism
The Ministry of Tourism leads the development of the tourism sector in Saudi Arabia, in line with Saudi Vision 2030. Its mission is to promote growth across the Kingdom’s thriving tourism industry, supporting the diversification of the national economy and positioning the Kingdom as a global tourism destination. The Ministry unlocks the sector’s potential by crafting innovative policies and regulations, fostering an attractive investment environment, empowering the private sector, and training homegrown talents to innovate, lead, and reimagine Saudi tourism.
About UN Tourism
The World Tourism Organization (UN Tourism) is the United Nations specialized agency for responsible, sustainable and universally accessible tourism. In collaboration with its 160 Member States, 6 Associate Members and over 500 Affiliate Members, UN Tourism works to position tourism as a key driver of economic growth, inclusive development and environmental sustainability.
About UNTGA
The General Assembly is the principal gathering of the World Tourism Organization (UN Tourism).
It meets every two years to approve the budget and program of work and to debate topics of vital importance to the tourism sector. Every four years it elects a Secretary-General. The General Assembly is composed of Full Members and Associate Members. Affiliate Members and representatives of other international organizations participate as observers.
