Bridging the Gap: How AI is Reshaping Operational Planning and Why Digital Readiness is Essential
As artificial intelligence (AI) and automation continue to dominate discussions in the logistics and intermodal industries, a new survey by Tideworks Technology® Inc. (Tideworks) and Port Technology International (PTI) highlights a significant disconnect between the industry’s appetite for innovation and its current technological readiness. The findings underscore the urgent need for stronger foundational technology to support the adoption of advanced tools like AI, automation, and digital transformation.
The survey, conducted using User Evidence, gathered insights from 107 intermodal operators across North America, Europe, Asia, and Latin America. Respondents represented a diverse range of terminal sizes and operating models, including newly constructed terminals, single-site operations, and networks of intermodal terminals. The results reveal critical gaps in technology integration and adoption, pointing to persistent operational, infrastructure, and integration challenges that hinder progress toward digitalization.
The Growing Appetite for Innovation vs. Current Reality
While 73% of terminals managing networks of 11 or more sites view AI, automation, and digital transformation as essential to future competitiveness, only 36% are currently leveraging AI to collect and analyze operational data. This stark contrast highlights a significant gap between strategic priorities and actual implementation.
Chad Van Derrick, Vice President of Software Product Management at Tideworks, emphasized the importance of foundational readiness: “The appetite for AI and automation is growing, but readiness is the real hurdle. To unlock the value of these technologies, terminals need to invest in the basics: a modern data platform, clear governance, and optimization tools that turn information into action. That’s what creates smarter, more resilient operations.”
Operational Pain Points Hindering Digital Transformation
The survey identified several operational pain points that are obstructing the systems, processes, and mindset shifts required for successful digital transformation:
- Capacity and Yard Utilization:
Capacity management and yard utilization were cited as the top operational challenge by 63% of respondents. These issues are compounded by a lack of real-time visibility, inaccurate data, and limited analytics expertise, all of which hinder efforts to optimize terminal operations. - Integration Challenges:
A staggering 60% of respondents identified integration challenges with external partners and customers as their top data management pain point. Seamless connectivity is critical for managing and leveraging data effectively, yet many terminals struggle to achieve it. This underscores the need for robust integration capabilities to ensure smooth data flow across supply chain ecosystems. - Reliance on Outdated Tools:
Despite the push for digitalization, outdated methods persist. For instance, 84% of terminals with 10 or fewer sites list digitalization as their top technology goal, yet 54% still rely on spreadsheets and manual entry to collect and analyze operational data. Such practices not only slow down operations but also increase the risk of errors.
Barriers to Progress in Data-Driven Operations
The survey also highlighted ongoing challenges in data accuracy and analytics expertise:
- Data Accuracy Issues:
Nearly 42% of respondents reported difficulties with data accuracy, a fundamental requirement for making informed decisions and implementing AI-driven solutions. - Limited Analytics Expertise:
About 40% of terminals cited a lack of staff expertise in data analytics as a major barrier. Without skilled personnel to interpret and act on data insights, even the most advanced tools remain underutilized.
Emerging Priorities in Technology Adoption
Despite these challenges, the survey revealed promising trends in technology adoption and emerging priorities:
- Sustainability Initiatives:
Sustainability and green technology emerged as a top priority for 44% of respondents. As environmental concerns grow, terminals are increasingly investing in eco-friendly solutions to meet regulatory requirements and consumer expectations. - Terminal Operating Systems (TOS):
Adoption of Terminal Operating Systems (TOS) remains strong, with 65% of respondents reporting their use. Similarly, 73% leverage data dashboards and reporting tools to monitor performance. However, 44% still lack real-time visibility, highlighting the need for more dynamic and integrated platforms. - Automation Tools:
The adoption of automation tools is steadily increasing, with:
- 64% using automated gate systems,
- 51% utilizing optical character recognition (OCR) or optical feature recognition (OFR),
- 53% implementing vehicle booking systems.
These figures indicate progress but also suggest room for improvement in achieving full-scale automation and seamless integration.
Building a Foundation for Smarter Operations
To bridge the gap between ambition and execution, terminals must prioritize foundational investments that address today’s operational pressures while laying the groundwork for future innovation. Key areas of focus include:
- Modern Data Platforms:
Investing in modern data platforms can enhance data accuracy, improve real-time visibility, and enable better decision-making through advanced analytics. - Clear Governance Frameworks:
Establishing clear governance frameworks ensures that data is managed consistently and securely, fostering trust and collaboration across stakeholders. - Optimization Tools:
Leveraging optimization tools transforms raw data into actionable insights, empowering terminals to streamline operations, reduce costs, and improve service levels. - Training and Upskilling:
Addressing the skills gap through training and upskilling programs ensures that staff can effectively utilize new technologies, maximizing their potential impact.
A Call to Action for the Industry
The survey findings make it clear that while the appetite for AI and automation is strong, the industry must first address foundational gaps to fully realize their benefits. By investing in modern infrastructure, fostering seamless integration, and prioritizing sustainability, terminals can build smarter, more resilient operations capable of meeting the demands of tomorrow.
“The industry is at a pivotal moment,” said Van Derrick. “Those who invest in the right technology and processes today will be better positioned to thrive in an increasingly competitive and digital-first landscape.”
About Tideworks Technology
Tideworks is a full-service provider of comprehensive terminal operating system solutions for growing marine and intermodal rail terminal operations worldwide. The company helps more than 120 facilities run their operations more efficiently and profitably. From optimized equipment utilization to faster turn times, Tideworks works at every step of terminal operations to maximize productivity and customer service. For more information about Tideworks Technology, a Carrix solution, visit www.tideworks.com.
