Expandi Limited and Kompass Forge Strategic Alliance to Revolutionize B2B Marketing, Advertising, and Data Solutions
In a groundbreaking move set to redefine the landscape of B2B marketing, advertising, and data solutions, Expandi Limited, Europe’s most recognized MarTech and AdTech provider, has announced a strategic alliance with Kompass, the global leader in B2B SalesTech and MarTech solutions. This partnership aims to leverage cutting-edge technology and unparalleled data resources to transform how businesses connect, market, and grow in the digital age.
A Game-Changing Collaboration for the B2B Market
This alliance brings together two industry giants, combining Expandi’s expertise in B2B marketing and advertising technologies with Kompass’s extensive business intelligence resources. The collaboration spans several key areas, each designed to deliver innovative solutions that address the evolving needs of the B2B market.
1. Integrated B2B Platform: A “Find and Be Found” Solution
At the heart of this partnership is the integration of Expandi’s B2B Stars platform with Kompass’s flagship buying platform, www.Kompass.com, one of Europe’s most accurate and populated B2B purchasing platforms. This integration creates a comprehensive solution that enables businesses worldwide to connect with trusted partners based on reliable criteria such as verified reviews, financial ratings, and industry awards.
The result? A seamless “find and be found” ecosystem that empowers businesses to discover and engage with high-quality B2B prospects while enhancing their visibility to potential customers.
2. Targeted Advertising on Kompass.com
Expandi’s advanced digital advertising solutions, including its proprietary AccountInsight tool, will now be deployed on Kompass.com, one of Europe’s most trafficked B2B websites. This collaboration offers advertisers precise targeting capabilities using sociographic, technographic, intent signals, location data, and more.
The premium placements provided by Expandi will be available to enterprise clients and global media agencies within Expandi’s network, ensuring unparalleled reach and relevance for B2B campaigns. This development positions Kompass.com as a go-to destination for businesses seeking highly targeted advertising opportunities.
3. Intent Data Synergy: Deeper Insights into Buyer Behavior
Expandi’s multilingual Cyance platform will be enhanced with Kompass’s AI-powered real-time sales intelligence and intent data. This synergy provides businesses with deeper insights into buyer behavior, enabling them to identify opportunities early in the decision-making process. By leveraging intent data, companies can proactively engage with prospects who are actively researching solutions, giving them a competitive edge in closing deals.
4. Data Integration for ABM Excellence
Expandi’s award-winning Jabmo ABM platform will now integrate Kompass’s database of over 60 million companies and 200 million contacts across 70+ countries. This integration enhances Jabmo’s targeting capabilities, allowing B2B marketers to reach micro-businesses and regions not yet covered by the current platform.
With intelligent AI-generated sales criteria, businesses can refine their account-based marketing strategies to achieve higher precision and effectiveness. This advancement ensures that companies can tailor their outreach efforts to specific industries, geographies, and business sizes.
5. Advanced Analytics for Smarter Decision-Making
Kompass’s flagship SalesTech and MarTech solutions, including EasyBusiness, will incorporate B2B Stars’ analytics on over 3 million businesses in the US and Europe. These analytics include the Company Reputation Score and AI-powered Company Reports, which highlight strengths and weaknesses by leveraging the world’s most comprehensive database of verified B2B ratings.
This integration equips businesses with actionable insights to make informed decisions, optimize their strategies, and drive better outcomes.
Redefining the Future of B2B Marketing
The partnership between Expandi Limited and Kompass represents a significant milestone in the evolution of B2B marketing and data-driven solutions. By combining Expandi’s cutting-edge technologies with Kompass’s vast global data resources, this alliance delivers unparalleled value through innovation, precise targeting, and actionable insights.
According to Raffaele Apostoliti, Founder and Managing Director of Expandi Limited:
“This partnership is a natural fit between two leaders in their respective fields. By integrating our advanced marketing technologies with Kompass’s vast global data resources and MarTech solutions, we are creating a unique ecosystem that will redefine how businesses connect and grow in the digital age.”
Patrick Coupier, Managing Director of Kompass Group, added:
“Kompass has always been at the forefront of providing trusted business data and intelligent SaaS MarTech and SalesTech solutions. This partnership marks another key milestone in our tradition of innovation. By joining forces with Expandi, we are combining our global capabilities in intelligent data with cutting-edge marketing and advertising technologies to offer even more powerful, insight-driven solutions. Together, we are redefining how companies find, connect with, and convert their ideal B2B prospect, locally and globally.”
Why This Partnership Matters for Businesses
For businesses operating in today’s hyper-competitive B2B landscape, staying ahead requires access to reliable data, advanced targeting tools, and actionable insights. The Expandi-Kompass alliance addresses these needs head-on by delivering:
- Enhanced Visibility: Connect with trusted partners and expand your reach on a global scale.
- Precision Targeting: Leverage advanced advertising tools to engage the right audience at the right time.
- Deeper Insights: Gain a competitive edge with real-time sales intelligence and intent data.
- Data-Driven Strategies: Refine your marketing and sales efforts with AI-powered analytics and reports.
