MAXIOM Launches World’s First Human-Centered AI Coach for Health and Performance Optimization
MAXIOM, a pioneering health and performance platform, has officially launched its groundbreaking AI coach designed to revolutionize how individuals optimize their health, fitness, and overall well-being. By integrating DNA analysis, biomarkers, wearables, and artificial intelligence, MAXIOM is creating a new category in precision health guidance—one that simplifies the complexities of wellness into actionable insights delivered through a simple conversation. Backed by leading genetics firms, dedicated investors, and world champions, MAXIOM is now entering clinical trials to demonstrate its ability to match—and even surpass—human experts in delivering personalized health advice.
A Mission to Unlock Human Potential
MAXIOM’s mission is ambitious yet clear: to inspire and empower one billion people to achieve their full potential. Founded by experts in AI, human performance, sports science, and precision medicine, the company combines cutting-edge technology with decades of real-world coaching experience. The result? A platform that eliminates guesswork and delivers hyper-personalized guidance tailored to each user’s biology, goals, and lifestyle.
“Inside each of us is the blueprint for the best of us—but we’re drowning in noise and bad advice,” said Eric Harr, MAXIOM Co-Founder and CEO. “This is a decades-old, multi-trillion-dollar problem. We built MAXIOM to deliver truth, precision, and simplicity—to unlock human potential at scale.”
With partnerships like Switzerland-based genetics firm DNAthlete, an oversubscribed $2 million seed round led by Conscious Ventures, and a $6 million Series A funding round, MAXIOM is poised to redefine the future of health and performance optimization.
Meet Max: Your Personal AI SmartCoach
At the heart of MAXIOM’s platform is “Max,” your personal AI SmartCoach. Max takes the confusion out of health and fitness by analyzing your DNA, training data, sleep patterns, nutrition (with 1-click logging), and even environmental factors like weather. The result? Clear, actionable recommendations delivered in a conversational format.
Max doesn’t just collect data; it makes sense of it. Whether you’re syncing data from Garmin, Apple Watch, Oura Ring, or other wearables, Max provides unified, personalized guidance in a single intelligent feed—or via audio chat. This seamless integration transforms raw metrics into meaningful insights, empowering users to make smarter decisions about their health and performance.
Key Features That Set MAXIOM Apart
- SmartCoach AI: After completing a brief survey and connecting your wearables, Max delivers hyper-precise guidance based on your unique biology, goals, and lifestyle.
- AskMax: Simply talk to Max—he listens, learns, and adapts over time, offering increasingly accurate advice.
- Credible Guidance: Max is trained on the most-cited, peer-reviewed scientific research and expert inputs, ensuring reliability and accuracy.
- MaxConnect: Share insights across families, teams, and communities, fostering collaboration and accountability.
- Precision Recovery: Prevent burnout and injury using advanced analytics like heart rate variability (HRV), training load, sleep quality, and more.
- Biometric Integration: Sync DNA, bloodwork, wearables, and lifestyle data into a single comprehensive system.
Trusted by World Champions
MAXIOM’s impact extends beyond everyday users—it’s already making waves among elite athletes. Three-time World Champion Kristian Blummenfelt, along with fellow champions Laura Philipp and Gustav Iden, rely on Max to train smarter and perform better. In fact, Blummenfelt and Iden have parted ways with their longtime coaches, opting instead for self-coaching guided entirely by Max.
“Max is the future,” said Blummenfelt. “He’s getting close to outperforming the world’s best coaching team—but unlike them, he’s with you 24/7 and knows all your data. No bias. No wasted time. Just results. This isn’t a small step forward. It’s changing everything.”
Real-World Use Cases
Since its development phase, Max has answered nearly one million queries, helping users at all levels improve their energy, recovery, sleep, and performance. Here are a few examples:
- Turner, a 15-year-old athlete, trains with Max. His parents track his sleep, nutrition, and recovery without nagging or guesswork—they simply ask Max for guidance.
- Jessica, a busy mom of three, wanted to start running again. Max designed a plan that fit her hectic schedule. Today, she’s faster, stronger, and more energized than ever before.
- At his annual checkup, Kevin placed his phone on the doctor’s desk. Within seconds, Max shared a complete health snapshot—including sleep, activity, nutrition, and stress levels—streamlining what used to take 30 minutes of guesswork into just 30 seconds.
These stories highlight the transformative power of MAXIOM’s technology, which marks a significant leap forward in precision medicine and personalized health care. Faster insights lead to better care, smarter performance, and improved outcomes for everyone.
Entering Clinical Trials
To further validate its claims, MAXIOM is now entering clinical trials aimed at demonstrating its ability to match or exceed the expertise of human coaches and medical professionals. If successful, this milestone will solidify MAXIOM’s position as a leader in AI-driven health and performance solutions.
The Future of Health and Performance
MAXIOM represents a paradigm shift in how we approach health and performance. By combining the latest advancements in AI, genomics, and wearable technology, the platform empowers users to take control of their well-being with unprecedented precision and ease.
For athletes striving for peak performance, parents seeking to support their children’s growth, or individuals looking to reclaim their energy and vitality, MAXIOM offers a game-changing solution. As the company continues to expand its capabilities and reach, it moves closer to achieving its audacious goal: unlocking the full potential of one billion people worldwide.
