ServiceNow Expands Global Partner Program to Drive AI Revenue and Market Growth
ServiceNow (NYSE: NOW), the leading AI platform for business transformation, has announced a significant expansion of its global partner program at the ServiceNow Partner Kickoff event. This move underscores the company’s commitment to empowering partners to capitalize on the rapid growth of AI-powered solutions while delivering exceptional value to customers. With nearly quadrupled investments in incentives, specializations, and resources, ServiceNow is creating new pathways for partners to unlock revenue streams, enhance profitability, and differentiate themselves in the market.
Unlocking New Opportunities for Partners
The expanded global partner program introduces a range of opportunities designed to help partners grow their businesses and deliver innovative AI solutions. Key highlights include:
- Product Line Achievements (PLA) for Now Assist: Partners can now achieve certifications that validate their expertise in ServiceNow AI solutions, bolstering their credibility as trusted advisors in the market.
- Expanded Specializations: ServiceNow is introducing new specializations across industries and use cases, including Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, Cybersecurity, and Tech Risk. These specializations enable partners to showcase their skills in sales, product implementation, and customer success, further differentiating their offerings.
- New GenAI Customer Value Partner of the Year Award: This award will recognize partners who have successfully leveraged Generative AI (GenAI) to drive measurable customer value, highlighting their contributions to innovation and business transformation.
Additionally, ServiceNow is offering eligible discounts, rebates, and valuable credits that partners can apply toward training, professional services, and practice-building resources. These incentives are designed to help partners build thriving ServiceNow practices while supporting customers on their journey to AI-driven transformation.
“Over the past two years, we’ve completely transformed our Partner Program, cultivating an ecosystem of specialized, industry-leading capabilities and services,” said Erica Volini, Executive Vice President of Worldwide Industries, Partners, and Go-to-Market at ServiceNow. “Our continued investment focuses on empowering partners with the tools and resources they need to grow their businesses, expand their AI expertise, and deliver incredible outcomes for our shared customers.”
Elevating Infosys and Cognizant to Global Elite Status
ServiceNow has elevated Infosys and Cognizant to Global Elite partners, the highest tier within the ServiceNow Partner Program. This designation recognizes companies that demonstrate unparalleled global reach, expertise, and a commitment to delivering exceptional customer outcomes. Infosys and Cognizant join an exclusive group of strategic partners, including Accenture, Deloitte, EY, and KPMG.
Infosys: Transforming Customer Experiences with GenAI
With over a decade of collaboration, Infosys and ServiceNow are working together to revolutionize customer experiences through GenAI-powered industry solutions. At Knowledge 2024, the companies announced the integration of Infosys Cobalt with ServiceNow’s Now Assist capabilities to deliver managed services that boost productivity, enhance efficiency, and improve user experiences.
“The future of cloud and AI innovation hinges on strong partnerships,” said Anant Adya, Executive Vice President and Service Offering Head at Infosys. “Our recognition as a Global Elite partner reaffirms our commitment to enterprise collaboration and ensures our customers have access to cutting-edge solutions and support to implement AI successfully.”
Cognizant: Driving $1 Billion in Combined Business
Cognizant, a long-standing ServiceNow partner, is on track to drive $1 billion in combined business. The establishment of Cognizant’s ServiceNow Business Group has enabled customers to accelerate the deployment of AI solutions, addressing critical IT challenges such as technical debt, operational effectiveness, and siloed systems. Cognizant also played a pivotal role in the go-to-market strategy for ServiceNow’s Workflow Data Fabric, becoming the first global systems integrator to help customers implement these innovative data solutions.
“Our Global Elite status reflects the power of enterprise collaboration,” said Jason Wojahn, CEO of Thirdera, a Cognizant company. “As autonomous AI agents continue to evolve, we look forward to deepening our partnership with ServiceNow to drive AI-powered transformations for customers worldwide.”
A Comprehensive Ecosystem for AI Innovation
The ServiceNow Partner Program, which includes over 2,200 partners, is one of the most comprehensive in the industry. It features rigorous training, certification requirements, and performance benchmarks to ensure competency, capabilities, and customer success. By expanding the program and investing in partner enablement, ServiceNow is fostering an ecosystem that supports innovation, drives market growth, and delivers tangible business outcomes.
Why This Expansion Matters
As organizations increasingly adopt AI to address complex business challenges, ServiceNow’s expanded partner program positions its ecosystem to meet growing demand. By equipping partners with the tools, resources, and specializations needed to thrive in the AI era, ServiceNow is not only helping them grow but also enabling customers to accelerate their digital transformations.
To learn more about how ServiceNow is empowering partners to unlock new revenue opportunities and deliver AI-driven solutions, visit ServiceNow’s Partner Program page.
