Mitsubishi Electric’s FLEXConnect™ Integrates with HAAS Alert’s Safety Cloud® for Enhanced Road Safety and In-Vehicle Experience
HAAS Alert, the leader in vehicle-to-everything (V2X) safety solutions powered by its Safety Cloud® digital alerting platform, and Mitsubishi Electric Automotive America, Inc. (MEAA), a trusted global supplier of high-quality in-car systems for major OEMs, are proud to announce a groundbreaking partnership that ushers in the next generation of in-vehicle safety and personalization. This collaboration integrates MEAA’s latest innovation, FLEXConnect™, with HAAS Alert’s Safety Cloud®, creating a seamless and intelligent system designed to enhance driver safety and improve roadway awareness.
Revolutionizing Driver Safety with FLEXConnect™ and Safety Cloud®
At the 2025 Consumer Electronics Show (CES), Mitsubishi Electric unveiled FLEXConnect™, an advanced in-cabin monitoring system engineered to leverage real-time vehicle data for improved driver safety and personalized experiences. By integrating with Safety Cloud, FLEXConnect™ now offers drivers an additional layer of protection through real-time hazard alerts delivered directly to their in-vehicle information system.
“Safety is at the core of FLEXConnect™,” said Mohammad Horani, Director of Advanced Development at MEAA. “That makes Safety Cloud digital alerting a natural fit to the FLEXConnect™ experience.”
This integration not only enhances driver safety but also extends its benefits to other road users by proactively notifying nearby vehicles of potential hazards, such as disabled cars or approaching emergency vehicles. When FLEXConnect™ detects an emergency situation, it communicates with Safety Cloud® to alert surrounding drivers via connected navigation apps and compatible vehicles, ensuring everyone on the road is better prepared to respond to unexpected conditions.
How Safety Cloud® Works
Safety Cloud® is the largest commercially deployed V2X safety network, delivering real-time safety notifications from emergency vehicles, work zones, tow trucks, and other active road hazards to millions of drivers daily. Currently embedded in vehicles from leading manufacturers like Chrysler, Dodge, Jeep, Ram, and Volkswagen, as well as popular navigation apps like Apple Maps and Waze, Safety Cloud improves roadway safety by instantly alerting drivers to nearby emergencies and public works activities.
This technology has proven effective in reducing collisions and improving response times for first responders and public works teams. By integrating with FLEXConnect™, Safety Cloud now expands its reach into Mitsubishi Electric’s cutting-edge in-vehicle systems, offering drivers even more ways to stay informed and protected while on the road.
A Synergistic Partnership for Smarter Roads
The collaboration between Mitsubishi Electric and HAAS Alert represents a significant leap forward in automotive safety innovation. By combining MEAA’s expertise in in-vehicle technology with HAAS Alert’s leadership in V2X safety solutions, the partnership delivers a comprehensive approach to enhancing road safety and driver experience.
“HAAS Alert is thrilled to enter into this partnership with Mitsubishi Electric,” said Hussein Zaarour, Vice President of Business Development – Connected Vehicles at HAAS Alert. “Mitsubishi Electric’s focus on automotive innovation and safety is in perfect lockstep with HAAS Alert’s mission to make vehicles and roads safer and smarter.”
This synergy ensures that drivers using FLEXConnect™-equipped vehicles benefit from proactive hazard alerts, real-time updates, and enhanced situational awareness. Moreover, the integration goes beyond traditional digital alerting by enabling vehicles to communicate with one another, fostering a cooperative ecosystem where all road users can coexist more safely.
Beyond Digital Alerting: A Step Toward Autonomous Safety
One of the most exciting aspects of this partnership is its potential to pave the way for future advancements in autonomous and semi-autonomous driving technologies. By embedding real-time hazard detection and communication capabilities into in-vehicle systems, FLEXConnect™ and Safety Cloud® create a foundation for smarter, more responsive vehicles.
For example, when a vehicle equipped with FLEXConnect™ identifies an emergency situation—such as a breakdown or collision—it can automatically notify nearby drivers via Safety Cloud®. This functionality not only protects the occupants of the affected vehicle but also minimizes risks for other road users by providing them with critical information before they encounter the hazard.
As automotive technology continues to evolve, partnerships like this will play a crucial role in bridging the gap between today’s connected vehicles and tomorrow’s fully autonomous fleets. By prioritizing safety and connectivity, Mitsubishi Electric and HAAS Alert are setting new standards for what drivers and passengers can expect from modern vehicles.
The Impact of Real-Time Data on Road Safety
The integration of FLEXConnect™ with Safety Cloud® highlights the transformative power of real-time data in improving road safety. According to recent studies, equipping vehicles with advanced hazard detection and alert systems can significantly reduce accidents caused by distracted or unaware drivers. By delivering instant notifications about nearby hazards, this joint solution empowers drivers to make safer decisions and take preventative actions.
Furthermore, the ability to share hazard information across multiple platforms—including in-vehicle systems, navigation apps, and connected infrastructure—ensures that no driver is left uninformed. This multi-channel approach maximizes the reach and impact of safety alerts, benefiting both individual drivers and the broader community.
A Safer Future for All Road Users
As Mitsubishi Electric and HAAS Alert continue to innovate, their partnership serves as a model for how collaboration can drive meaningful progress in the automotive industry. By leveraging advanced technologies like FLEXConnect™ and Safety Cloud®, they are redefining what it means to prioritize safety and connectivity in modern vehicles.
For Mitsubishi Electric, this collaboration reinforces its reputation as a leader in automotive innovation, while HAAS Alert solidifies its position as the go-to provider of V2X safety solutions. Together, they are creating a safer, smarter, and more connected driving experience for millions of people worldwide.
