Pattern Enhances Ecommerce Acceleration Platform with AWS-Powered Generative AI and Amazon Nova Integration
Pattern, the global leader in ecommerce acceleration, is taking its platform to the next level by integrating Amazon Nova on Amazon Web Services (AWS). This strategic move leverages state-of-the-art generative AI models to deliver actionable insights for brand partners, helping them optimize content, improve conversions, and reduce costs. By combining Pattern’s extensive dataset of 44 trillion data points—spanning product performance metrics, visual content analysis, and more—with Amazon Bedrock and Amazon Nova, the company is redefining how brands approach content optimization in the competitive ecommerce landscape.
At the heart of this innovation is Content Brief, Pattern’s proprietary content optimization solution powered by Amazon Bedrock and Amazon Nova. This tool streamlines the process of analyzing millions of data points across text, imagery, and video, providing brands with precise recommendations to enhance product titles, descriptions, and visual assets. The result? Significant improvements in traffic and conversion rates. These insights are distilled into concise, easy-to-understand reports that guide brands on specific changes proven to boost marketplace performance.
Driving Growth Through Generative AI
Generative AI has emerged as a transformative force in ecommerce, and Pattern has been at the forefront of leveraging this technology to drive growth for its brand partners. “Ecommerce is benefiting disproportionately from generative AI,” said Dave Wright, Co-Founder and CEO of Pattern. “From the beginning, our technology has used AI to accelerate success for our partners. With Amazon Nova, we’re now executing millions of optimizations daily, empowering brands to win across marketplaces worldwide with our patented technology.”
This collaboration enables Pattern to process vast datasets more efficiently, generate insights faster, and continuously develop new capabilities that keep its partners ahead of the competition. For example, Content Brief improvements have already demonstrated a 48% lift in traffic compared to an 8% category growth average—a testament to the power of AI-driven optimization.
Cost Efficiency and Scalability with Amazon Nova
One of the standout benefits of integrating Amazon Nova via Amazon Bedrock on AWS is the dramatic reduction in costs. Pattern has achieved a 76% reduction in expenses compared to other similar generative AI models, alongside significant decreases in processing time. This cost efficiency is critical for scaling AI solutions to thousands—or even millions—of users.
“Generative AI technology is a game-changing accelerator in ecommerce,” said Jason Wells, Pattern’s Chief Architect and Technical Advisor to the CEO. “We’re heavily investing in AI applications across our product portfolio to enhance the Pattern experience. AWS has been an invaluable partner, providing stability for our applications and confidence to our brand partners. When we integrated Amazon Nova, we found it to be reliable, accurate, and affordable—key factors for building scalable software solutions.”
A Partnership Built on Innovation
Pattern’s use of Amazon Nova exemplifies the transformative potential of AWS’s generative AI technologies. By harnessing the power of its trillions of data points alongside AWS’s cutting-edge AI models, Pattern is delivering tangible marketplace advantages to brands while making their teams more productive. This collaboration underscores AWS’s commitment to enabling businesses to innovate and differentiate themselves through AI.
“Pattern’s use of Amazon Nova demonstrates exactly why we developed this technology—to help companies turn massive, complex datasets into real business outcomes,” said Rich Geraffo, Vice President & Managing Director, AWS North America. “By combining Pattern’s robust data platform with our generative AI capabilities, they are delivering measurable value to brands while drastically reducing AI processing costs. This reflects our mission to empower customers with tools that make their lives easier and better, all built on a foundation they can trust.”
Transforming Content Optimization with AI Insights
Content optimization is a cornerstone of successful ecommerce strategies, yet it often involves time-consuming trial and error. Pattern’s integration of Amazon Nova addresses this challenge by providing brands with data-backed recommendations tailored to their unique needs. For instance, Content Brief analyzes product listings and identifies opportunities to refine titles, descriptions, and visuals based on proven performance indicators. These insights enable brands to focus their efforts on high-impact changes, ensuring maximum ROI from their content investments.
The scalability of Amazon Nova ensures that Pattern can handle the immense computational demands of processing such vast amounts of data. Whether analyzing product images for optimal aesthetics or evaluating keyword effectiveness in product descriptions, the platform delivers unparalleled precision and speed. This capability allows brands to stay agile in fast-paced marketplaces where consumer preferences and trends evolve rapidly.
Empowering Brands Globally
Pattern’s innovative approach is already yielding impressive results for its global network of brand partners. By leveraging Amazon Nova, the company is not only improving marketplace performance but also enhancing operational efficiency. Brands can now rely on Pattern’s AI-powered insights to make informed decisions, freeing up internal resources to focus on other strategic initiatives.
Moreover, the affordability and reliability of Amazon Nova make it accessible to businesses of all sizes—from emerging startups to established enterprises. This democratization of advanced AI tools levels the playing field, enabling smaller brands to compete effectively against larger competitors.
About Pattern Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,800 team members operating from 18 global locations. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. For more information about Pattern please visit Pattern.com
