Net Conversion Elevates Marketing Intelligence with AI-Enhanced “Conversionomics” Platform
In an era where data drives decisions, Net Conversion, a trailblazing media agency renowned for its data-centric strategies and unwavering commitment to client success, has unveiled groundbreaking AI-powered enhancements to Conversionomics, its proprietary MarTech platform. Since its launch in 2008, Conversionomics has served as the backbone of Net Conversion’s ability to deliver robust analytics and unparalleled performance transparency for its client partners. Now, the platform is evolving to meet the escalating demands of modern marketing, leveraging artificial intelligence to transform raw data into actionable insights.
“We are always exploring innovative and efficient ways to ensure our media investments deliver maximum value,” says Mandy Penn, VP of Marketing at Evermore Orlando (Dart Interests). “The evolution of Conversionomics represents a bold step forward, breaking away from traditional practices and transactional limitations that often hinder progress in today’s media landscape.”
These new AI-driven features address some of the most pressing challenges faced by marketers today: efficiently analyzing massive datasets with limited resources, navigating increasingly fragmented consumer journeys, and achieving comprehensive cross-platform measurement. This advancement builds on Net Conversion’s recent acquisition of Elevate the Outcome, a specialized performance TV agency, further strengthening its full-funnel measurement capabilities and solidifying its position as a leader in data-driven marketing.
From Data Management to AI-Driven Enablement
The latest updates elevate Conversionomics from a data management hub to a fully integrated AI-driven media enablement platform. This transformation makes data not only accessible but also more actionable and impactful for both Net Conversion analysts and their clients. The enhancements are strategically organized into three functional pillars: Insights, Measurement, and Activation.
1. Insights: Empowering Analysts with AI Assistance
At the heart of the new features is the AI Insights Agent, a tool designed to proactively surface AI-generated alerts and key performance highlights directly to analysts via Google Workspace chat, email, or Google Sheets. This empowers analysts to identify performance shifts and optimization opportunities with unprecedented speed and efficiency. By automating routine tasks and surfacing actionable insights, the AI Insights Agent effectively functions as a virtual junior analyst, supporting human analysts in making smarter, faster decisions.
“This is about giving every analyst an AI-powered assistant to amplify their capabilities,” explains Brett Hughes, Chief Analytics Officer at Net Conversion. “It allows our team to focus on high-value strategic work while ensuring no opportunity for optimization goes unnoticed.”
2. Measurement: Unified, Platform-Agnostic Visibility
As consumer behavior continues to shift toward connected TV (CTV), streaming audio, and other digital formats, accurate measurement across these platforms has become critical. Conversionomics now offers unified, platform-agnostic measurement across CTV, streaming audio, and Linear probabilistic channels. By eliminating reliance on third-party aggregators or tools, the platform provides Net Conversion’s partners with direct, transparent, and comprehensive visibility into campaign performance.
This advancement ensures that marketers can accurately track and attribute results across all touchpoints, regardless of the platform or channel. It also reinforces the importance of full-funnel measurement, enabling brands to understand how each stage of the customer journey contributes to overall success.
3. Activation: Adapting to a Cookieless Future
With the impending phase-out of third-party cookies, marketers face significant challenges in targeting and personalization. Conversionomics addresses this industry shift by enabling secure first-party data transfer to partner media platforms for audience activation and lookalike modeling. Additionally, the platform supports the implementation of Conversions API and Enhanced Conversions, allowing offline data to be imported into media platforms for improved attribution accuracy.
These capabilities ensure that marketers can continue to execute precise, privacy-compliant campaigns even as the digital advertising ecosystem evolves. By prioritizing first-party data and advanced integration, Conversionomics equips brands to stay ahead of the curve in a rapidly changing landscape.
A Vision Brought to Life
For over 16 years, Net Conversion has championed an analytics-first approach to marketing. The latest AI enhancements to Conversionomics represent the natural evolution of this vision, transforming data into a powerful driver of performance. According to Brett Hughes, “Our goal has always been to make data truly useful—not just for reporting, but for driving intelligent, accountable media strategies. These advancements give our analysts the agility to uncover actionable insights faster than ever before.”
This evolution underscores the refreshed brand promise of Conversionomics: More intelligent marketing, less guesswork. By harnessing the power of AI, the platform unlocks the full potential of data, empowering marketers to achieve greater efficiency, precision, and impact.
About Net Conversion
We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result? Real-time peak performance and enduring business transformation. At our core, we’re all about agility; enabling more innovation, a more personal touch, and more business impact.
