Revolutionizing Retail Traffic Analytics with Re-ID and AI-Powered Deep Learning
In today’s competitive retail landscape, understanding customer behavior is more critical than ever. Sensormatic Solutions, the global leader in retail technology under Johnson Controls (NYSE: JCI), is taking a giant leap forward with its next-generation people-counting technology. By integrating advanced Re-Identification (Re-ID) and deep learning AI capabilities, Sensormatic is enabling retailers to capture unique visitor counts and gain unparalleled insights into shopper behaviors. This innovative solution empowers businesses to optimize performance, enhance customer experiences, and drive growth—all while maintaining privacy compliance.
The Power of Re-ID and Deep Learning AI
At the heart of this breakthrough is Re-ID technology, which uses sophisticated algorithms to anonymize and track individual visitors as they move through a retail environment. Unlike traditional people-counting systems that simply tally foot traffic, Re-ID-enabled devices can differentiate between shoppers, employees, and pass-through individuals, providing cleaner and more actionable data.
This technology does not rely on personal identifiable information (PII) or invasive methods like facial recognition. Instead, it uses generic identifiers such as clothing colors to track movement patterns. This ensures compliance with privacy regulations like GDPR while delivering highly accurate insights into shopper demographics, abandonment rates, conversion rates, dwell times, and previously unseen behavioral trends.
“Retail traffic remains one of the key elements to understanding and enhancing store performance, and Re-ID takes the possibilities to the next level,” said Nick Pompa, Traffic Insights Business Unit Leader at Sensormatic Solutions. “Advancements in video analytics and deep learning refine how devices interpret retail environments, ensuring non-shoppers aren’t included in metrics. With Re-ID, retailers can gain deeper insights into what’s happening when customers walk through their doors—whether it’s an automotive showroom, luxury boutique, or multi-store shopping center.”
Key Benefits for Retailers
Sensormatic’s Re-ID-enabled devices offer a scalable suite of solutions tailored to stores and shopping centers of any size. Here’s how this technology is transforming retail operations:
1. Boosting Conversion Rates
One of the most significant advantages of Re-ID is its ability to filter out non-shoppers, such as employees, security personnel, and delivery workers, from active shoppers. This ensures that retailers have access to precise data when calculating conversion rates—the percentage of visitors who make a purchase. Additionally, Re-ID can identify repeat visitors, helping businesses understand customer loyalty and tailor strategies to engage returning shoppers effectively.
2. Enhancing Customer Loyalty
Understanding how customers interact with a store’s layout and offerings is crucial for building lasting relationships. Re-ID technology tracks shopper journeys, revealing valuable insights into dwell times, entry points, and abandonment rates. These metrics allow retailers to fine-tune their strategies, whether it’s improving product placement, streamlining checkout processes, or creating personalized promotions that resonate with their target audience.
3. Driving Profitable Growth
Over time, the granular insights provided by Re-ID technology can highlight opportunities for operational improvements. For instance, retailers can analyze staffing patterns and peak shopping hours to ensure optimal resource allocation. They can also identify high-conversion areas within the store and replicate successful strategies across other locations. By leveraging these insights, businesses can make informed decisions that boost profitability and enhance customer satisfaction.
A Scalable Solution for Every Retail Environment
What sets Sensormatic’s Re-ID-enabled devices apart is their versatility. Whether it’s a standalone boutique, a sprawling shopping mall, or an automotive showroom, these devices can be seamlessly integrated into any retail setting. The combination of advanced algorithms and market-leading traffic-counting hardware ensures scalability without compromising accuracy.
Moreover, the technology is designed to work as part of a comprehensive suite of solutions, allowing retailers to consolidate multiple shopper-centric KPIs into a single platform. This unified approach simplifies data analysis and enables retailers to focus on driving impactful outcomes.
Privacy-Centric Innovation
As consumer privacy concerns continue to grow, Sensormatic Solutions has prioritized ethical data practices. Re-ID technology anonymizes individuals by relying on generic identifiers rather than PII or biometric data. This approach not only protects shopper privacy but also ensures compliance with global regulations like GDPR. Retailers can confidently adopt this technology knowing they are respecting customer rights while gaining valuable insights.
Unlocking New Possibilities for Retailers
The integration of Re-ID and deep learning AI represents a paradigm shift in retail analytics. By providing a holistic view of shopper behaviors, Sensormatic Solutions is empowering retailers to make data-driven decisions that enhance performance and foster long-term success. From improving conversion rates to building customer loyalty and driving growth, the potential applications are vast.
Nick Pomma emphasized the transformative impact of this technology: “Re-ID-enabled traffic analytics devices open up new possibilities for retailers to understand and optimize their environments. By shedding light on previously unseen movement patterns and shopper behaviors, businesses can create more engaging, efficient, and profitable retail experiences.”
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future.
