Clari Strengthens Open Ecosystem with New Integrations to Empower Enterprise Revenue Data and AI Agents
In a significant move to bolster its AI-driven strategy, Clari today announced a series of new integrations with leading data, intelligence, and engagement platforms. These integrations aim to enrich Clari’s Revenue Context™—the foundational layer that powers AI assistants and agents to drive execution, predict outcomes, and unlock revenue potential across the entire revenue lifecycle. By unifying data, cadences, and workflows, Clari is enabling its AI tools to automate actions and deliver actionable insights at every stage of the revenue process.
This announcement underscores Clari’s unwavering commitment to fostering an open integration ecosystem where customers retain ownership of their data. Enterprises can now consolidate all their revenue and go-to-market (GTM) data within Clari, creating a unified platform to activate AI across the entire revenue team. This approach ensures that businesses have a holistic view of their operations, empowering them to navigate the complexities of territories, teams, strategies, and business models with ease.
Addressing the AI Context Challenge
As AI adoption accelerates across industries, revenue leaders face a critical challenge: most AI agents lack the contextual understanding necessary to deliver meaningful outcomes. Clari addresses this gap by connecting and contextualizing the entire revenue lifecycle, providing AI with a complete picture of who did what, when, and how it impacted outcomes. This comprehensive context allows Clari’s AI to deliver actionable insights and drive predictable growth, setting it apart from traditional solutions.
Patty Hanna, Vice President of Field Strategy & Operations at Okta, highlighted the transformative impact of Clari’s AI capabilities. “Clari’s AI and predictive capabilities have been a game-changer here at Okta,” she said. “All of our top-level executives, including our CEO, constantly check Clari’s AI to predict where we will land for the quarter. The AI score that Clari gives to each opportunity—along with its usability, visibility, and transparency—is a game-changer for our field teams.”
With Clari, enterprises gain visibility into all their revenue data across diverse revenue models, simplifying the management of complex structures and driving alignment across teams.
Expanding AI’s Reach Through Strategic Integrations
Clari’s latest integrations span three key areas—data, intelligence, and engagement—to provide deeper context and broader reach for its AI capabilities. These enhancements are designed to improve data quality, bring in more signals, and equip both human and AI-driven teams with faster, more informed ways to take action and drive predictable growth.
Data Integration: Unifying Enterprise Revenue Data
- Fivetran: Seamlessly connects non-CRM revenue data from disconnected systems into Clari, ensuring consistent and reliable outcomes.
- Snowflake and Databricks: Unlock new sources of revenue data, enabling revenue teams to access full context across the revenue process and make data-driven decisions.
Data Enrichment: Delivering Actionable Insights
- Clearbit and ZoomInfo: Enhance account and contact records with accurate, up-to-date data, improving targeting, segmentation, and personalization.
- 6sense and Demandbase: Provide intent data, giving teams visibility into prospect interest and engagement levels to prioritize high-value opportunities.
- Exchange, Gmail, O365, & Zoom: Automatically capture and sync contact and activity data directly into Clari and CRMs, ensuring no critical interaction is missed.
Outbound Execution: Activating Sellers with AI Workflows
- Gainsight: Extends Revenue Context into post-sale motions by pushing AI-generated call summaries and action items into Gainsight. Tasks created via Clari Copilot are fully visible in the Gainsight timeline, driving retention and expansion efforts.
- Nooks: Integrates Groove Flows and Actions with AI dialing to accelerate outbound activities, reduce manual tasks, and generate more pipeline.
- Orum: Captures and analyzes real-time insights from outbound calling within Clari Copilot, helping sales teams refine execution, boost performance, and increase conversion rates.
A New Era of Productivity Driven by AI
According to Andy Byrne, CEO of Clari, the future of enterprise productivity lies in AI. “We’re entering a new productivity paradigm—driven by AI,” he said. “In the next 12 months, AI won’t just assist revenue teams; it will transform the entire revenue process. The next wave of growth will be led by enterprises who integrate all revenue data, unify every signal, and run their revenue process with AI assistants and agents informed by full Revenue Context to drive predictable growth at enterprise scale.”
By leveraging these new integrations, Clari is empowering revenue teams to operate with unprecedented efficiency and precision. Its AI tools not only streamline workflows but also enable organizations to anticipate challenges, identify opportunities, and execute strategies with confidence.
Why Clari’s Approach Matters
In today’s fast-paced business environment, the ability to harness and analyze vast amounts of data is crucial for staying competitive. Clari’s open ecosystem philosophy ensures that enterprises can bring all their revenue data into one platform, breaking down silos and enabling seamless collaboration across teams. This unified approach not only enhances visibility but also amplifies the effectiveness of AI agents, which rely on rich, contextual data to deliver actionable insights.
Moreover, Clari’s focus on transparency and usability makes it a trusted partner for businesses seeking to modernize their revenue processes. By integrating with industry-leading platforms, Clari ensures that its customers have access to the latest tools and technologies, enabling them to stay ahead of the curve.
About Clari
Clari is the only Enterprise Revenue Orchestration leader that delivers Revenue Context to Run Revenue – running AI and agents at enterprise scale.
The Clari Revenue Orchestration Platform leverages all structured and unstructured data from every human- and machine-generated revenue interaction into a single, time-series data model, the world’s largest of its kind — managing over $5 trillion in revenue for global enterprises.
More than 1,500 organizations – including Adobe, HPE, Cisco, Okta, Thermo Fisher Scientific, and Zoom – run revenue on Clari to improve win rates, prevent slipped deals, forecast with accuracy, and boost the productivity of all revenue-critical employees.
