Sony Group Launches Comprehensive Web3 Solution with Soneium Blockchain, Crypto Exchange, and NFT Fan Engagement Platform
In a groundbreaking move, three blockchain-focused subsidiaries under the Sony Group—**Sony Block Solutions Labs Pte. Ltd., S.BLOX Inc., and SNFT Inc.—have unveiled a comprehensive suite of Web3 solutions. This includes the launch of the *Soneium blockchain mainnet*, an updated version of cryptoasset exchange services branded as *S.BLOX*, and a *Fan Marketing Platform* leveraging NFTs to enhance fan engagement. Together, these innovations aim to empower creators, deepen fan interactions, and drive adoption of Web3 technologies by addressing current barriers like complexity and lack of “killer apps.”
The Need for Decentralization in the Web3 Era
The Internet has become an indispensable part of modern life but has also led to the centralization of information and economic power. While Web3 was designed to counteract this concentration, it remains inaccessible to many users unfamiliar with blockchain technology. Moreover, the ecosystem still lacks compelling applications that resonate with mainstream audiences.
As creators’ activities diversify, Web3 is expected to foster more interactive content and strengthen connections between fans and creators. Recognizing this potential, Sony Group is stepping up to provide value through its extensive experience in entertainment and technology. By offering end-to-end solutions—from foundational blockchain infrastructure to application layers—Sony aims to create meaningful use cases that benefit both creators and their communities.
Introducing Soneium: A New Blockchain Mainnet
In August 2024, Sony Block Solutions Labs Pte. Ltd. announced the development of Soneium, a public blockchain built on the vision of “Realizing the Open Internet that Transcends Boundaries.” Following the release of the testnet “Soneium Minato,” developers and creators gained access to a robust testing environment. Over 1,700 projects applied for the “Soneium Spark” incubation program, resulting in 32 selected initiatives ranging from gaming and NFT-based social apps to financial tools. Independent creators have also contributed numerous applications, bringing the total number of accounts to over 14 million and verifying more than 47 million transactions.
Today marks the official launch of Soneium’s production environment. With network specifications closely aligned with Soneium Minato, apps developed during the test phase can transition seamlessly into the live environment. End users can now make payments using real crypto assets within supported apps, enabling creators to monetize their work while fostering deeper engagement with their fanbases.
Enhanced Cryptoasset Exchange Services: S.BLOX
Cryptoassets are integral to Web3 ecosystems, serving as the primary medium for transactions within apps on Soneium. To simplify the acquisition and trading of cryptoassets, S.BLOX Corporation has rebranded and redesigned its platform, formerly known as WhaleFin, into S.BLOX.
Key updates include:
- A revamped user interface (UI) for improved usability.
- Plans for a mobile app to cater to on-the-go users.
- Expanded support for additional currencies.
To celebrate the relaunch, S.BLOX is running a promotional campaign offering BTC worth 3,000 yen to new account holders who trade cryptoassets. Additionally, a collaboration with “Ghost in the Shell” will feature an exclusive NFT distribution campaign on the Soneium network starting February 2025.
Note: S.BLOX services are currently available only in Japan.
Fan Marketing Platform Using NFTs
From February 2025, SNFT Inc. will roll out a Fan Marketing Platform compatible with Soneium. Designed to streamline NFT-based initiatives, the platform provides one-stop support for companies, from execution to analytics of fan engagement metrics. Key features include:
- Simplified NFT issuance to create new touchpoints and exciting user experiences.
- An integrated web-based wallet with social login functionality, eliminating the need for separate crypto wallets.
- Accessibility for novice users, ensuring ease of receiving and managing NFTs.
This platform aims to deepen fan engagement by creating dynamic interactions and rewarding loyal supporters. For instance, Sony plans to issue NFTs tied to specific IPs (intellectual properties), offering unique perks such as exclusive content or limited-edition merchandise.
Demonstration Experiments Across Sony Group
To showcase the potential of these Web3 services, Sony Group is conducting demonstration experiments across its entertainment divisions:
- Sony Pictures Entertainment (Japan) Inc.
Fans purchasing eligible titles on Prime Video will gain free access to exclusive content channels featuring digital collections and bonus videos. - Sony Music Entertainment France
To mark the second anniversary of “Sunny B. 1991,” a music and Web3 community, limited-edition NFTs will be distributed exclusively to members based on their existing holdings. Members will also participate in naming and designing the collection. - Sony Music Publishing (Japan) Inc.
In collaboration with the girl group “SANDAL TELEPHONE,” a campaign will distribute limited-edition NFTs alongside a live event. This initiative seeks to engage fans creatively and expand artist reach through Web3 technology.
Shaping the Future of Web3 with Sony Group
Through the launch of Soneium, the revamped S.BLOX platform, and the innovative Fan Marketing Platform, Sony Group is positioning itself at the forefront of the Web3 revolution. These interconnected solutions address key challenges—such as accessibility and usability—while unlocking new opportunities for creators and fans alike.
By bridging cutting-edge blockchain technology with user-centric design, Sony is paving the way for a decentralized future where creativity thrives, communities flourish, and Web3 becomes accessible to all. Stay tuned as these initiatives roll out sequentially from January to February 2025, ushering in a new era of digital innovation.
