Amazon Prime Day 2025 Breaks Records with Billions in Savings and Unmatched Shopping Excitement
Amazon’s Prime Day 2025 has officially wrapped up as the biggest shopping event in the company’s history, delivering record-breaking savings and sales across millions of deals. Spanning four days—its longest Prime Day yet—the event offered customers unprecedented opportunities to shop and save, while also showcasing Amazon’s innovative shopping tools and services. With billions saved on over 35 product categories, this year’s Prime Day set a new benchmark for scale, engagement, and customer satisfaction.
Record-Breaking Deals and Customer Savings
Prime members took full advantage of the extended shopping window, saving big on best-selling brands like Dyson, medicube, and Philips Sonicare. Popular products such as Apple AirPods Pro 2, BIODANCE Bio Collagen Real Deep Mask, and Dawn Platinum Powerwash Dish Spray flew off virtual shelves, proving that shoppers were eager to stock up on electronics, beauty essentials, and household staples. Among the standout performers were Alexa-enabled devices, which saw millions of units sold, alongside top-selling items like the Ring Battery Doorbell and Fire TV Stick HD.
Grocery savings were another highlight, with Prime members enjoying exclusive discounts like 50% off all ice cream and frozen desserts at Whole Foods Market and $30 off purchases of $150 or more from Amazon Fresh. These deals made it easier than ever for customers to stock up on fresh produce, pantry staples, and other essentials—all while benefiting from fast, free delivery.
Enhanced Shopping Experience with AI-Powered Tools
This year’s Prime Day wasn’t just about the deals—it was also about the seamless shopping experience powered by cutting-edge technology. The introduction of Alexa+, Amazon’s next-generation personal assistant now available in Early Access to millions of customers, brought generative AI capabilities into the mix. Paired with the AI-powered shopping assistant Rufus and AI Shopping Guides, these tools helped customers discover deals faster, compare products effortlessly, and make informed purchasing decisions.
“Prime Day is always a celebration of savings and convenience for our members,” said Doug Herrington, CEO of Amazon Worldwide Stores. “This year’s extended event delivered incredible value across millions of deals, setting new records for sales and customer savings. None of this would have been possible without the hard work and dedication of our employees, delivery partners, vendors, and sellers who ensured a smooth experience for our customers. Their efforts made this our biggest Prime Day yet, and I’m deeply grateful.”
Boosting Small Businesses Through Prime Day
Independent sellers—many of them small and medium-sized businesses—also achieved remarkable success during Prime Day 2025. For example, Olivia Garden, a small business co-owned by Anne Maza, reported its most successful Amazon shopping event since launching its store in 2019. “We saw impressive sales not only on our Prime-exclusive deals but across our entire catalog,” said Maza. “Beyond the immediate revenue boost, we’re thrilled about the increased brand awareness and the acquisition of new customers through this event.”
These results underscore how Prime Day serves as a powerful platform for small businesses to reach a global audience, driving growth and fostering long-term customer relationships.
A Membership Packed with Value Beyond Prime Day
Prime Day is just one of the many benefits included in an Amazon Prime membership—a comprehensive package offering unparalleled value across shopping, savings, and entertainment. In the U.S., Prime members enjoy:
- Fast, Free Delivery: Access to more than 300 million items eligible for free Prime shipping, including tens of millions of products available with free Same-Day or One-Day Delivery in over 140 metro areas.
- Exclusive Entertainment: Prime Video provides a first-stop destination for premium programming, including Amazon MGM Studios hits like Red One, Road House, and The Lord of the Rings: The Rings of Power. Members also enjoy live sports coverage, acclaimed documentaries, and ad-free listening with Amazon Music.
- Healthcare Savings: Discounts on prescription medications, unlimited access to generic prescriptions for $5 per month through RxPass, and reduced membership fees for One Medical, starting at just $9 per month.
- Everyday Essentials: Grocery savings via Amazon Fresh and Whole Foods Market, along with exclusive in-store and online deals.
- Convenience Features: Tools like Buy with Prime, which lets customers enjoy trusted checkout experiences and fast, free delivery when shopping directly on participating brands’ websites.
- Additional Perks: Unlimited photo storage with Amazon Photos, free games and Twitch channel subscriptions with Prime Gaming, and savings on gas at over 7,500 bp, Amoco, and ampm locations nationwide.
Celebrating Success Across the Board
From record-breaking sales to enhanced shopping experiences, Prime Day 2025 demonstrated Amazon’s ability to innovate and deliver exceptional value to its customers. By combining deep discounts with advanced AI-driven tools, Amazon created a shopping event that was bigger, better, and more inclusive than ever before. Whether it was helping small businesses thrive, empowering customers to save on everyday essentials, or providing world-class entertainment, Prime Day showcased the full range of benefits that come with being a Prime member.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
About Amazon Prime
Prime is savings, convenience, and entertainment all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same-Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime Young Adult with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess.
