Bluefin and Allied Electronics Elevate Petroleum Retail Security with PCI-Validated P2PE Integration
In an era where data breaches and cyber threats are increasingly prevalent, securing sensitive payment information has become a top priority for businesses across industries. Recognizing this need, Bluefin, a global leader in payment and data security, has announced a strategic partnership with Allied Electronics to integrate Bluefin’s PCI-validated point-to-point encryption (P2PE) solution, Decryptx®, into Allied’s NeXGen PRIME forecourt controller platform. This collaboration marks a significant advancement in the realm of petroleum retail and convenience store security, offering robust protection for cardholder data while simplifying compliance with Payment Card Industry Data Security Standard (PCI DSS) requirements.
A Best-in-Class Solution for Petroleum Retailers
Allied Electronics’ NeXGen PRIME platform is already renowned for its innovative approach to forecourt automation. By combining the performance of Allied’s NeXGen Forecourt Controller with the cutting-edge AEGIS hardware platform, NeXGen PRIME delivers a comprehensive automation solution tailored to the needs of retail petroleum operators and convenience stores. The integration of Bluefin’s Decryptx® P2PE technology takes this solution to the next level by adding an extra layer of security that protects sensitive payment data from the moment it is captured at fuel dispensers or in-store terminals.
The P2PE solution works by encrypting payment information at the point of interaction, ensuring that data remains encrypted as it travels through the payment ecosystem until it reaches Bluefin’s secure decryption environment. This end-to-end encryption not only shields against potential cyberattacks but also reduces the scope of PCI DSS compliance for merchants. For petroleum retailers and grocery stores operating in high-volume environments, this means lower risk, reduced operational complexity, and enhanced consumer trust.
Strengthening Security for Over 500 Locations
As Bluefin’s integrated partner for Commercial Fuel, Allied Electronics currently supports more than 500 live locations using their combined solution. These businesses rely on the joint platform to safeguard sensitive cardholder data, ensuring compliance with industry standards while protecting their customers’ financial information. With over 52,000 interface devices deployed globally and a client roster that includes industry giants like Pilot, Casey’s, Love’s, and QuikTrip, Allied has established itself as a trusted leader in forecourt automation. The addition of Bluefin’s P2PE technology further solidifies their commitment to providing secure, reliable, and future-ready solutions for their clients.
By incorporating Decryptx® into their NeXGen PRIME platform, Allied ensures that its customers are equipped to meet the growing demands of payment security in complex, high-stakes environments. This is particularly crucial for petroleum retailers, who often handle large volumes of transactions daily and face unique challenges due to the decentralized nature of their operations.
Building Trust Through Enterprise-Grade Security
For Sean Gately, Vice President of Security Solutions at Bluefin, the partnership represents a shared vision of making enterprise-grade payment security accessible and practical for all retail fueling environments. “This integration brings together Allied’s innovation and Bluefin’s P2PE expertise to protect both merchants and consumers at the pump and in-store,” Gately explained. “Our goal is to empower businesses with the tools they need to safeguard sensitive data while maintaining compliance and building consumer trust.”
Bob Danford, Strategic Account Manager at Allied Electronics, echoed this sentiment, emphasizing the importance of security in today’s fueling landscape. “Security is critical, and Bluefin’s P2PE solution enhances our ability to deliver both protection and performance to our customers,” Danford stated. “Together, we’re raising the standard for secure, compliant, and future-ready forecourt technology.”
Addressing Rising Cybersecurity Challenges
The integration of Bluefin’s P2PE solution comes at a time when cybersecurity threats are escalating across industries. Fueling stations and convenience stores are particularly vulnerable due to the high volume of transactions they process and the variety of payment methods they support. From credit and debit cards to mobile wallets, the diversity of payment options creates multiple entry points for potential attackers. By encrypting payment data at the source and keeping it encrypted throughout its journey, Decryptx® eliminates these vulnerabilities, ensuring that sensitive information remains inaccessible to unauthorized parties.
Moreover, the solution helps businesses reduce the burden of PCI DSS compliance. By significantly narrowing the scope of compliance audits, Decryptx® allows retailers to focus their resources on other critical aspects of their operations. This streamlined approach not only saves time and money but also minimizes the risk of non-compliance penalties.
About Allied Electronics
Founded in 1978, Allied Electronics is a trusted leader in service station automation and forecourt technology, serving major oil companies, travel plazas, convenience stores, casinos, and other markets across North America. The company develops and maintains the NeXGen Prime and Aegis forecourt controllers and supports over 52,000 interface devices worldwide, partnering with top-tier fuel dispenser, tank gauge, car wash, and price sign manufacturers. Allied also operates the industry’s largest online petroleum parts superstore, offering more than 58,000 products for brands like Gilbarco, Tokheim, and Wayne. With a legacy of innovation and a commitment to future-ready automation, Allied empowers service stations to meet the evolving demands of the 21st century.
About Bluefin
Bluefin is a global leader in payment and data security, specializing in PCI-validated point-to-point encryption (P2PE) and vaultless tokenization to protect cardholder data, PII, and PHI. Our product suite includes both integrated and vendor-agnostic solutions, enabling enterprises, organizations, and SaaS platforms to secure sensitive data with business flexibility. We work with 300+ partners to serve 35,000 clients in 60 countries, securing over 2.5 billion pieces of data annually. Bluefin is headquartered in Atlanta with offices in Waterford, Ireland and Vienna, Austria, and is a Participating Organization of the PCI Security Standards Council (SSC).
