Asia-Pacific Enterprises Embrace Google Cloud to Drive Modernization and Innovation
Enterprises across the Asia-Pacific region are increasingly turning to Google Cloud solutions to modernize their IT infrastructure, optimize data utilization, and stay competitive in a rapidly evolving digital landscape. According to the newly published 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for Asia Pacific by Information Services Group (ISG), a global technology research and advisory firm, businesses in the region are undergoing complex transitions to hybrid and multicloud architectures. These transformations are driven by the need to adopt new technologies, manage cost pressures, and comply with regulatory requirements.
The report highlights that organizations in Asia-Pacific are leveraging cloud migration and data innovation to revamp their digital infrastructures. As companies navigate the challenges of keeping pace with technological advancements, they are also under mounting pressure to control costs, making it critical to maximize returns on their cloud investments. Google Cloud’s focus on addressing these challenges has positioned it as a preferred partner for enterprises seeking scalable, future-ready solutions.
“Companies in Asia Pacific must transition data and workloads from legacy systems to modern, agile platforms to ensure long-term competitiveness,” said Michael Gale, Partner and Regional Leader at ISG Asia Pacific. “Many are partnering with Google and its ecosystem of service providers to access the tools and expertise needed for this transformation.”
Rising Demand for Cloud Services
The demand for cloud services in the Asia-Pacific region is growing rapidly, fueled by the need for enhanced flexibility, operational efficiency, and performance. Businesses are adopting cloud solutions to support a wide range of applications, including business intelligence, customer relationship management (CRM), and advanced analytics. However, the level of cloud adoption varies significantly across the region based on digital maturity. Established markets like Australia and New Zealand are leading the way in deploying advanced cloud solutions, while emerging markets are quickly catching up by integrating cloud services into their operations.
In Southeast Asia, government initiatives aimed at fostering digital economies are further accelerating cloud adoption. These efforts are encouraging businesses to embrace cloud technologies to drive innovation and economic growth.
Generative AI: A Game-Changer for Enterprises
Generative AI (GenAI) is gaining significant traction among Asia-Pacific enterprises, which are beginning to recognize its potential to enhance operational efficiency and improve customer engagement. Companies are exploring GenAI applications such as chatbots, predictive analytics, and workflow automation to streamline processes and deliver better outcomes. Google Cloud’s AI and machine learning (ML) tools, particularly Vertex AI, are playing a pivotal role in enabling these innovations.
The increasing adoption of AI in the region is also driving demand for managed services to deploy and maintain AI solutions effectively. Enterprises are partnering with service providers to ensure seamless integration and operation of AI-driven technologies.
Hybrid and Multicloud Strategies Gain Momentum
To achieve a balance between flexibility, scalability, and control, many Asia-Pacific enterprises are adopting hybrid cloud and multicloud strategies. These approaches allow organizations to combine on-premises infrastructure with public cloud resources, optimizing resource allocation and enhancing resilience. Tools like Google Anthos are proving instrumental in managing workloads across multiple cloud environments, providing enterprises with the flexibility they need to adapt to changing business demands.
Service providers offering comprehensive support for hybrid and multicloud strategies are becoming indispensable partners for businesses navigating this complex landscape. Their expertise ensures that organizations can implement and manage these architectures effectively, minimizing disruptions and maximizing value.
The Growing Importance of Data Analytics and Governance
Advanced analytics and data visualization are emerging as key priorities for Asia-Pacific enterprises. Real-time analytics capabilities are in high demand, supported by a strong emphasis on data quality and governance. “Enterprises in Asia Pacific are realizing that their data must be accurate, accessible, and compliant with data protection laws,” said Sonam Chawla, Lead Analyst at ISG Provider Lens Research and lead author of the report. “Solutions that address these strategic objectives help build trust between companies and their partners.”
This focus on data governance is particularly relevant given the rising need for data localization and security to comply with national regulations. Service providers offering robust data management and compliance solutions are well-positioned to meet these needs.
Key Players in the Google Cloud Ecosystem
The report evaluates 32 providers across four quadrants:
- Google Cloud Professional Services (Consulting and Migration)
- Google Cloud Managed Services
- Google Cloud Enterprise Data Infrastructure Services
- Google Cloud GenAI and AI Services
Several companies have been recognized as Leaders across all four quadrants, including Accenture, Capgemini, Cognizant, HCLTech, Infosys, Persistent Systems, TCS, and Wipro. Others, such as Tech Mahindra, DXC Technology, LTIMindtree, Mantel Group, and Quantiphi, have been named Leaders in specific quadrants. Additionally, NTT DATA, Cloud4C, and Searce have been identified as Rising Stars, reflecting their promising portfolios and high future potential.
Persistent Systems stands out as the global ISG CX Star Performer for 2025 among Google Cloud Partners Ecosystem providers. The company earned the highest customer satisfaction scores in ISG’s Voice of the Customer survey, underscoring its commitment to delivering exceptional service.
A Strategic Imperative for the Future
The 2025 ISG Provider Lens® report underscores the transformative impact of Google Cloud solutions on Asia-Pacific enterprises. By embracing cloud technologies, organizations are not only modernizing their IT infrastructure but also unlocking new opportunities for innovation and growth. As the region continues to evolve, the ability to harness the power of data, AI, and cloud computing will be a key differentiator for businesses striving to remain competitive.
For more insights into the challenges and opportunities facing enterprises in the Asia-Pacific Google Cloud ecosystem, the full report is available for purchase or subscription on the ISG website. With its comprehensive analysis and actionable recommendations, the report serves as a valuable resource for organizations navigating the complexities of digital transformation in the region.
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG’s enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
