Elliptic Labs Expands Its AI Virtual Smart Sensor Platform to Three New Smartphone Models with vivo and HONOR in July 2025
Elliptic Labs (OSE: ELABS), a global leader in AI software and the pioneer behind AI Virtual Smart Sensors™, has announced the integration of its cutting-edge AI Virtual Smart Sensor Platform™ into three new smartphone models set for release in July 2025. This milestone comes as part of the company’s ongoing collaboration with two major players in the smartphone industry: HONOR and vivo. HONOR is launching the HONOR X70 Series, which includes two distinct models, while vivo is introducing the vivo X200FE smartphone. With these additions, Elliptic Labs has now launched its platform on a total of 39 smartphone models in 2025 alone. Furthermore, the shipment of the HONOR X70 Series marks a historic achievement for the company, surpassing 200 smartphone models shipped globally since its inception.
“Elliptic Labs’ AI Virtual Smart Sensor Platform was successfully launched on three smartphone models in July 2025, bringing our year-to-date total to 39 smartphone model launches in 2025,” said Laila Danielsen, CEO of Elliptic Labs. “This achievement underscores our commitment to delivering innovative, software-based solutions that enhance user experiences while driving efficiency and cost savings for manufacturers.”
Revolutionizing Proximity Detection with AI
At the heart of Elliptic Labs’ technology lies its flagship product, the AI Virtual Proximity Sensor™ INNER BEAUTY®. This groundbreaking solution redefines how smartphones detect proximity during calls, offering a seamless and intuitive user experience. The AI Virtual Proximity Sensor detects when a user holds their phone up to their ear during a call, triggering the device to turn off its display and disable touch functionality. This prevents accidental screen interactions, such as hanging up or dialing numbers, caused by the user’s ear or cheek touching the screen. Additionally, disabling the screen during calls helps conserve battery life, a feature that is increasingly valuable in today’s power-conscious mobile devices.
What sets Elliptic Labs’ AI Virtual Proximity Sensor apart from traditional hardware-based solutions is its innovative software-only approach. Unlike conventional proximity sensors that rely on dedicated hardware components, the AI Virtual Proximity Sensor leverages existing smartphone sensors—such as microphones and speakers—to deliver robust proximity detection capabilities. By eliminating the need for additional hardware, this solution not only reduces manufacturing costs but also mitigates supply chain risks associated with sourcing physical components. For smartphone manufacturers, this translates into greater flexibility and efficiency in product design and production.
A Legacy of Innovation and Growth
The launch of the HONOR X70 Series and vivo X200FE represents more than just another successful partnership for Elliptic Labs. It highlights the company’s rapid growth trajectory and its ability to scale its technology across diverse smartphone models and brands. Since its founding, Elliptic Labs has deployed its AI Virtual Smart Sensor Platform in over half a billion devices worldwide, cementing its position as a leader in the AI-driven sensor space. The milestone of surpassing 200 smartphone models shipped speaks volumes about the widespread adoption and trust placed in Elliptic Labs’ solutions by leading manufacturers.
Elliptic Labs’ success can be attributed to its relentless focus on innovation and its ability to address real-world challenges faced by smartphone users and manufacturers alike. By replacing bulky and expensive hardware sensors with sleek, efficient software alternatives, the company has revolutionized the way proximity detection is implemented in modern devices. This shift aligns perfectly with the industry’s broader trend toward miniaturization, sustainability, and enhanced user experiences.
About Elliptic Labs
Elliptic Labs’ AI Virtual Smart Sensor Platform™ brings contextual intelligence to devices, enhancing user experiences. Our technology uses proprietary deep neural networks to create AI-powered Virtual Smart Sensors that improve personalization, privacy, and productivity.
Currently deployed in over 500 million devices, our platform works across all devices, operating systems, platforms, and applications. By utilizing system-level telemetry data to cloud-based Large Language Models (LLMs), the AI Virtual Smart Sensor Platform delivers the unrivaled capability to utilize output data from every available data source. This approach allows devices to better understand and respond to their environment, making technology more intuitive and user-friendly. At Elliptic Labs, we’re not just adapting to the future of technology – we’re actively shaping it. Our goal is to continue pushing the boundaries of contextual intelligence, creating more intuitive and powerful experiences for users worldwide.
Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. The company is listed on the Oslo Stock Exchange. Its technology and IP are developed in Norway and are solely owned by the company.
