Animoca Brands and ProvLabs Partner to Launch NUVA, Revolutionizing Access to Tokenized Real-World Assets
Animoca Brands and Provenance Blockchain Labs (ProvLabs) have announced a groundbreaking strategic partnership to co-develop NUVA, an innovative on-chain marketplace designed to connect real-world asset (RWA) issuers with investors. This collaboration aims to accelerate the adoption of tokenized RWAs by providing a unified, chain-agnostic platform that democratizes access to institutional-grade investment products. Built on the robust infrastructure of the Provenance Blockchain—which already holds over $15.7 billion in RWA total value locked (TVL)—NUVA is set to redefine how RWAs are issued, traded, and accessed globally.
The NUVA marketplace will act as a bridge between traditional financial systems and decentralized finance (DeFi), enabling both retail and institutional investors to participate in a wide array of curated vaults. These vaults will feature distinct yield strategies and risk profiles, offering unparalleled flexibility for investors seeking exposure to diverse asset classes. For issuers, NUVA provides a seamless way to tokenize their assets and tap into a global distribution channel, unlocking new opportunities for growth and liquidity.
At launch, scheduled for Q4 2025, NUVA will introduce two institutional-grade vaults powered by Figure Technologies’ flagship digitally native products: nuYLDS and nuHELOCs. The nuYLDS vault will be backed by YLDS, the first U.S. SEC-registered yielding stablecoin security, while the nuHELOCs vault will consist of high-quality home equity loans issued by Figure Lending LLC, one of the largest non-bank HELOC lenders in the United States, with over $16 billion funded to date. These offerings exemplify the potential of tokenized RWAs to deliver secure, transparent, and accessible investment opportunities.
To further enhance its ecosystem, NUVA plans to issue a native token upon launch. This token will serve multiple purposes, including governance rights, staking rewards, and other utilities, ensuring alignment among all participants in the marketplace. By incentivizing engagement and fostering community-driven decision-making, NUVA aims to create a sustainable and inclusive financial network.
Under the terms of the partnership, ProvLabs will spearhead product development and infrastructure, leveraging the advanced capabilities of the Provenance Blockchain. Meanwhile, Animoca Brands will utilize its extensive Web3 ecosystem and institutional relationships to drive go-to-market strategies, design tokenomics, and facilitate listings across major exchanges. This synergy between ProvLabs’ technical expertise and Animoca Brands’ industry influence positions NUVA as a leader in the rapidly evolving RWA space.
Bridging Traditional Finance and Decentralized Innovation
Yat Siu, co-founder and executive chairman of Animoca Brands, emphasized the transformative potential of tokenized RWAs, stating, “Tokenized RWAs, projected to reach up to $30 trillion by 2030, remain fragmented across chains and marketplaces, limiting their accessibility and impact. With NUVA, we aim to make institutional-quality assets radically more accessible through a unified, multi-chain ecosystem. This initiative lays the foundation for a new era of user-owned financial networks, paving the way for a more inclusive and equitable on-chain financial system.”
Anthony Moro, CEO of ProvLabs, echoed this sentiment, adding, “This is the partnership the RWA industry has been waiting for. Animoca Brands brings Web3’s most vibrant community, while Provenance Blockchain offers the world’s largest pool of ledgered real-world assets. Together, these industry leaders will unlock unprecedented levels of financial innovation, propelling the sector to unimaginable heights.”
Mike Cagney, executive chairman of Figure Technologies, expressed enthusiasm about NUVA’s decision to launch with Figure’s HELOCs and YLDS as its initial assets. “It’s encouraging to see the platform leverage the unique capabilities of the Provenance Blockchain,” he said. “This collaboration not only highlights the scalability of our digital asset solutions but also contributes to the continued expansion of DeFi.”
A Unified Platform for Institutional and Retail Investors
One of NUVA’s standout features is its ability to cater to a broad spectrum of investors. Retail investors can explore permissionless access to curated vaults, gaining exposure to institutional-grade assets without the barriers typically associated with traditional finance. At the same time, institutions, Web3 foundations, and treasuries can utilize NUVA to diversify their portfolios and optimize returns through innovative yield strategies.
For asset issuers, NUVA represents a game-changing opportunity to bring their real-world assets on-chain. By tokenizing assets such as real estate, bonds, or commodities, issuers can unlock additional liquidity and reach a global audience of investors. This democratization of asset ownership aligns with the broader vision of Web3—to create a more open, transparent, and inclusive financial ecosystem.
Pioneering the Future of On-Chain Finance
The launch of NUVA marks a pivotal moment in the evolution of tokenized RWAs. By combining the strengths of Animoca Brands, ProvLabs, and Figure Technologies, the platform is poised to become a cornerstone of the next-generation financial landscape. Its integration with the Provenance Blockchain ensures reliability, security, and scalability, while its chain-agnostic design fosters interoperability across multiple ecosystems.
As the RWA market continues to grow, platforms like NUVA will play a critical role in bridging the gap between traditional finance and decentralized innovation. By offering a curated selection of high-quality assets, NUVA empowers investors to participate in the future of finance while providing issuers with a powerful tool to expand their reach.
About ProvLabs
Provenance Blockchain Labs (ProvLabs) powers digital assets with mission-critical APIs and SaaS services that enable the tokenization and management of real-world assets at scale on Provenance Blockchain. ProvLabs’ services provide a frictionless path to Web3 enablement and are built specifically for Provenance Blockchain Network, the world’s largest public Layer 1 blockchain network with over $15 billion in real-world assets total value locked (TVL). Learn more at ProvLabs.com, and follow us on X and LinkedIn.
About NUVA
NUVA is the first DeFi marketplace on Provenance Blockchain, where leading asset issuers leverage blockchain vault technology to bring innovative, institutional-quality assets to everyone, everywhere. The platform opens one-click access to an extensive, curated selection of tokenized real-world assets (RWAs) and DeFi opportunities while eliminating intermediaries and reducing transaction costs. Built by Animoca Brands and Provenance Blockchain Labs, NUVA makes all assets globally accessible and composable. NUVA’s utility token is $NUVA, used for governance, staking rewards, and transaction fees. Learn more at NUVA.Finance, and follow NUVA on X and LinkedIn.
About Animoca Brands
Animoca Brands Corporation Limited (ACN: 122 921 813) is a global Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. It has received broad industry and market recognition including Fortune Crypto 40, Top 50 Blockchain Game Companies 2025, Financial Times’ High Growth Companies Asia-Pacific, and Deloitte Tech Fast.
Animoca Brands has three integrated business pillars: Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 570 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others.
