Perion Launches Performance CTV Solution to Unlock $36B+ Streaming Ad Market Potential
Perion Network Ltd. (NASDAQ & TASE: PERI), a leading innovator in advanced advertising technology, has announced the launch of its Performance CTV Solution, a groundbreaking addition to the Perion One unified platform. This new offering is designed to meet the growing demand for measurable and outcome-driven advertising within the rapidly expanding Connected TV (CTV) space, one of the fastest-growing segments in digital media. With U.S. ad spend on CTV projected to exceed $36 billion by 2026 and a compound annual growth rate (CAGR) of 15.6% from 2024 to 2028, Perion’s solution positions itself as a game-changer for advertisers seeking accountability and tangible results in their media investments.
The Performance CTV Solution enables advertisers to execute data-driven, creative-rich campaigns across top-tier streaming platforms such as Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV. By integrating Perion’s AI-powered creative optimization and attribution technology with premium inventory, this solution bridges the gap between brand awareness and performance marketing, transforming CTV into a full-funnel, ROI-focused channel. Historically, TV and CTV have been viewed primarily as awareness channels, but marketers are increasingly demanding solutions that link ad spend to measurable outcomes like conversions and Return on Ad Spend (ROAS). Perion’s Performance CTV addresses this shift by combining high-value inventory, enhanced creative formats, multi-touch attribution, and real-time insights to deliver measurable business impact.
Connected TV is experiencing explosive growth, driven by the rise of ad-supported streaming services, addressable targeting capabilities, and the demand for full-funnel attribution. As consumers continue to shift away from traditional linear TV toward streaming platforms, advertisers are eager to capitalize on this trend. However, the lack of accountability and actionable metrics in traditional CTV advertising has been a barrier for performance-driven marketers. Perion’s solution solves this challenge by introducing an outcome-driven approach that aligns with advertisers’ need for transparency, precision, and measurable results.
Tal Jacobson, CEO of Perion, emphasized the significance of this launch, stating, “Performance CTV represents another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV. By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets and aiming to expand our market share in high-growth video channels. This launch aligns with our strategy to provide outcome-driven solutions that deliver value to our customers.”
Through the Perion One platform, advertisers gain access to a comprehensive suite of tools that enhance campaign performance. These include advanced creative capabilities, sophisticated targeting options, and real-time analytics for actionable insights. Granular reporting and AI-driven optimizations ensure transparency and enable continuous refinement of campaigns, maximizing return on investment. By unifying these technologies into a single innovative platform, Perion empowers brands, agencies, and retailers to navigate the complexities of modern advertising with ease and efficiency.
The introduction of Performance CTV not only strengthens Perion’s competitive position but also positions the company to capture budgets from performance-driven advertisers seeking premium inventory with measurable outcomes. As the digital advertising landscape becomes increasingly fragmented, advertisers are looking for partners who can deliver both scale and accountability. Perion’s solution meets this need by combining the reach and engagement of top-tier streaming platforms with the precision and measurability of performance marketing.
One of the key differentiators of Perion’s Performance CTV Solution is its ability to unlock incremental demand from advertisers. By offering a full-funnel approach that spans awareness, consideration, and conversion, the solution appeals to a wide range of marketing objectives. This flexibility allows advertisers to allocate budgets more effectively, ensuring that every dollar spent contributes to their bottom line. Furthermore, the integration of AI-powered creative optimization ensures that ads are not only delivered to the right audience but also resonate with viewers, driving higher engagement and better results.
The launch of Performance CTV is part of Perion’s broader strategy to unify its technologies under the Perion One platform, which was announced earlier this year. This unified approach reflects the company’s commitment to providing end-to-end solutions that address the evolving needs of advertisers. By consolidating its offerings into a single platform, Perion simplifies the advertising process while delivering superior value through enhanced targeting, creative optimization, and real-time analytics.
As the streaming ad market continues to grow, Perion is well-positioned to capitalize on this opportunity. The company’s focus on innovation, accountability, and measurable outcomes sets it apart in a crowded marketplace. By empowering advertisers to achieve their goals through data-driven, creative-rich campaigns, Perion is poised to become a leader in the performance-driven CTV space.
About Perion
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
