BinSentry Secures $50 Million to Revolutionize Animal Feed Supply Chains with AI-Driven Sensor Technology
BinSentry, a leading technology company transforming animal feed supply chains through AI-powered sensors and real-time monitoring, has announced a $50 million Series C funding round led by Lead Edge Capital. This significant investment underscores the growing demand for smarter, more cost-effective solutions in the agriculture industry as it moves toward automation and precision-driven technologies. The funding will accelerate BinSentry’s global expansion efforts, building on a year of remarkable growth and performance.
BinSentry’s innovative platform combines cutting-edge AI-powered sensors with proprietary software to bring real-time visibility and automation to the animal feed supply chain. Its solar-powered, self-cleaning sensors monitor on-farm feed levels with 99% accuracy, eliminating the need for manual inventory checks and preventing costly feed outages. Paired with an intuitive mobile dashboard, the technology enables feed mills and large agricultural enterprises to better forecast demand, reduce waste, and improve profitability. By addressing longstanding inefficiencies in feed logistics, BinSentry is helping some of the largest players in the agriculture sector, including Cargill, Wayne-Sanderson Farms, and Hanor, optimize their operations across North America and Brazil.
The investment from Lead Edge Capital highlights the firm’s confidence in BinSentry’s ability to drive transformative change in the agriculture industry. “We’ve been closely monitoring parts of the agriculture supply chain that have historically been underserved by software,” said Aaron Darr, Principal at Lead Edge Capital. “BinSentry is exactly the kind of company we look for: a proven business with real customer traction using AI, real-time data, and automation to solve critical problems. As the agtech sector matures, companies like BinSentry with strong fundamentals and clear ROI are best positioned to lead the next wave of innovation.”
BinSentry’s technology turns raw data into actionable insights, empowering large agricultural companies to address key challenges such as feed waste, feed outages, inaccurate data, and misaligned budgets. By improving visibility across the supply chain, BinSentry helps its customers reduce transportation costs, lower feed conversion ratios, and enhance overall profitability. Earlier this year, BinSentry formalized a strategic partnership with Cargill, making the global agriculture giant the exclusive distributor of BinSentry’s animal feed inventory management platform in Brazil. This collaboration exemplifies the company’s ability to scale and deliver value to major industry players. With a 100% year-over-year growth rate, a 0% customer churn rate, and over 40,000 bins currently monitored, BinSentry is proving its platform’s effectiveness and reliability.
“At BinSentry, our mission is to bring innovation, precision, and visibility to one of agriculture’s most overlooked but critical challenges: feed logistics,” said Ben Allen, CEO of BinSentry. “Our best-in-class sensors ensure large agricultural companies, feed mills, and their customers get the right feed at the right time, every time. With the support of our investors, we’re continuing to expand globally and offering our customers flexible options like a lifetime product warranty and no upfront costs. We’re proud to partner with Lead Edge Capital as we continue helping some of the largest agricultural companies in the world operate more efficiently, safely, and profitably.”
In addition to the funding, BinSentry has strengthened its leadership team with the appointment of Paul Bell to its Board of Directors. A seasoned operator and former executive committee member at Dell, Bell brings decades of experience in scaling businesses and navigating enterprise partnerships. His expertise will be invaluable as BinSentry continues to grow and solidify its position as a leader in the agtech space.
The investment in BinSentry reflects broader trends in the agriculture technology sector, where biotech and precision agriculture segments have attracted significant capital in 2025. The ongoing demand for innovation in automation, data-driven solutions, and crop improvement has driven substantial interest in agtech startups. Market research indicates that the global agtech sector is expected to grow from approximately $15 billion-$17 billion in 2021 to $28 billion-$33 billion by 2026, reflecting a compound annual growth rate (CAGR) of 10%-12% over five years.
As the agriculture industry increasingly embraces digital transformation, BinSentry is well-positioned to capitalize on this momentum. By leveraging AI and sensor technology, the company is addressing a critical yet often overlooked aspect of agricultural operations: feed logistics. Ensuring that animals receive the right feed at the right time is essential for optimizing productivity and profitability, making BinSentry’s platform a game-changer for the industry.
The $50 million funding round not only validates BinSentry’s innovative approach but also sets the stage for further expansion and innovation. With its robust technology, strong customer relationships, and strategic partnerships, BinSentry is poised to lead the charge in modernizing animal feed supply chains. As the company continues to scale, it will play a pivotal role in shaping the future of agriculture by delivering smarter, more efficient solutions that meet the evolving needs of farmers, feed mills, and large agricultural enterprises.
About BinSentry
BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities. With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and – most significantly – uncovering new savings. Today, BinSentry is monitoring more than 40,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way.
About Lead Edge Capital
Lead Edge Capital is a $5 billion growth equity firm investing in software, internet, and tech-enabled businesses globally. The firm has invested in a number of major software and internet companies around the world, including Alibaba Group, Arrive Logistics, Asana, Azul Systems, Bazaarvoice, Benchling, Clearscore, Duo Security, Grafana, GrowthZone, Holistiplan, LeanStaffing, LiveView Technologies, Pacemate, Safesend, Signal Sciences, Tempo, Toast, Wise, and YouSign. One of the main drivers of Lead Edge’s success is its unique investor base, a network of 700+ executives, entrepreneurs, and dealmakers who have built and run some of the world’s most successful companies. In addition to providing flexible capital, Lead Edge leverages this global advisory group to connect portfolio companies with the customers, partners, talent, and advisors needed to accelerate growth. Lead Edge Capital was founded in 2011 and has offices in New York City, London and Santa Barbara.
