ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Propel Brazil’s Digital Economy
In a landmark collaboration aimed at bridging the skills gap in Brazil’s rapidly evolving digital landscape, ServiceNow (NYSE: NOW), the leading AI platform for business transformation, and SENAI-SP, Latin America’s largest technical education institution, have announced a statewide training and certification program. Unveiled today at the annual ServiceNow São Paulo Summit, this initiative is designed to equip Brazilians with hands-on AI skills, digital workflow automation expertise, and job readiness support to prepare them for high-demand tech careers.
The program, launched under the umbrella of ServiceNow University, combines localized content, instructor-led courses, practical labs, and real-world case studies. Participants will gain proficiency in cutting-edge technologies such as AI, low-code/no-code development, and digital workflow automation. Beyond technical training, the program offers certification pathways and career placement assistance, ensuring that learners can seamlessly transition from education to employment in Brazil’s burgeoning tech ecosystem.
A Catalyst for Brazil’s Digital Transformation
“This partnership is more than an educational initiative—it is a catalyst for Brazil’s digital future,” said Federico Grosso, Group Vice President of Latin America at ServiceNow. “By combining scale, technology, and employability, we’re empowering Brazilians to thrive in the rapidly evolving digital economy. These skills are not only essential for individuals but also critical to our growing ecosystem of customers and partners who rely on ServiceNow to drive innovation and productivity.”
The initiative aligns perfectly with Brazil’s National Digital Transformation Strategy, which seeks to position the country as a leader in the global digital economy. By fostering talent in emerging technologies like AI, the program supports national efforts to enhance industrial competitiveness and technological innovation. For SENAI-SP, which serves 1 million learners annually, the partnership reinforces its mission to strengthen Brazil’s workforce through accessible, high-quality technical education.
Localized Content and Broad Accessibility
One of the program’s standout features is its full localization, offering Portuguese-language training and content tailored to the needs of Brazil’s job market. This ensures that the curriculum resonates with local learners and addresses the specific challenges and opportunities within the region. SENAI-SP will leverage its extensive network and deep roots in local communities to ensure broad access, particularly for underserved groups such as youth apprentices, jobseekers, and career-switchers.
The program builds on the success of a pilot initiative, which achieved a certification completion rate of over 70% and demonstrated strong graduate employability. This early success has generated significant interest across SENAI-SP units and positions the program as a model for broader expansion across Latin America.
Empowering Learners with Industry-Relevant Skills
The curriculum is designed to provide participants with both theoretical knowledge and practical experience. Students will engage in hands-on labs and real-world case studies, allowing them to apply their learning to solve actual business challenges. This approach ensures that graduates are not only technically proficient but also equipped with problem-solving skills that are highly valued by employers.
“Preparing professionals for the challenges of the digital economy requires foresight and strong industry ties,” said Emerson Costa Santos, Director of the SENAI-SP Information Technology Unit. “By integrating ServiceNow’s AI Platform into our training ecosystem, we are giving students a competitive edge aligned with Industry 4.0. This partnership empowers them to contribute meaningfully to Brazil’s technological advancement and economic growth.”
Addressing the Global Talent Gap
The initiative is part of ServiceNow University’s broader goal of upskilling 3 million people globally by 2027. In 2025 alone, the program aims to train hundreds of learners in Brazil, addressing the acute shortage of skilled professionals in AI and related fields. As industries worldwide increasingly adopt AI and automation technologies, the demand for qualified talent continues to outpace supply. By equipping Brazilians with these in-demand skills, the program not only benefits individuals but also strengthens the country’s position as a hub for innovation and digital transformation.
Driving Economic Growth Through Education
The collaboration between ServiceNow and SENAI-SP underscores the transformative power of public-private partnerships in driving economic growth. By combining ServiceNow’s cutting-edge technology with SENAI-SP’s extensive reach and expertise in technical education, the program creates a scalable model for workforce development. It demonstrates how targeted investments in education and training can yield significant returns—not just for individuals but for entire economies.
For learners, the program represents a pathway to meaningful, high-paying careers in the tech sector. For businesses, it provides access to a pipeline of skilled professionals capable of driving innovation and efficiency. And for Brazil, it marks a crucial step toward achieving its vision of becoming a leader in the global digital economy.
A Model for Regional Expansion
As the program gains traction in São Paulo, there is potential for it to serve as a blueprint for similar initiatives across Latin America. The combination of localized content, hands-on training, and strong industry alignment makes it a replicable and scalable model for addressing the region’s growing demand for digital skills. By expanding the program to other states and countries, ServiceNow and SENAI-SP can help create a more inclusive and resilient digital workforce throughout the region.
About ServiceNow
ServiceNow (NYSE: NOW) is putting AI to work for people. We move at the speed of innovation to help customers transform organizations across industries, with a trusted, human-centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit https://www.servicenow.com/br/
About SENAI-SP
SENAI-SP has the mission to support competitiveness of São Paulo industry, by means of vocational education and training, technology, innovation and industrial entrepreneurship actions. With more than 80 years of experience, SENAI-SP carries out more than 1 million registrations each year, offering programs that range from initial vocational education and training to postgraduate education. It operates 90 vocational training units across the state of São Paulo, in addition to 78 mobile schools that deliver customized solutions directly to industry.
The institution also stands out for its innovation and technology services, developing research, development, and innovation (R&D&I) projects, as well as programs focused on enhancing companies’ productivity and competitiveness. In the field of entrepreneurship, SENAI-SP is committed to supporting the creation of the new industry, promoting startup acceleration programs, open innovation, intrapreneurship, and fostering an innovation-driven culture, serving industries of all sizes and sectors.
