Motive’s Entitlement Server Earns Pacesetter Status in Counterpoint Research’s 2025 Rankings
Motive, a global leader in device management, has been recognized as a Pacesetter in Counterpoint Research’s 2025 Entitlement Server Rankings, securing its position in the highest top-right quadrant—the most prestigious recognition in the ranking. This achievement highlights Motive’s strategic investment in entitlement orchestration at a critical time for the telecommunications industry, as operators face pressing deadlines, including Apple’s September 2025 RCS (Rich Communication Services) requirement. Motive’s proven ability to deliver scalable solutions has already led to widespread adoption by major mobile service providers across North America, Europe, Africa, the Middle East, Asia-Pacific, and Latin America.
Breaking Down Barriers to RCS Adoption and Beyond
The telecommunications industry has long grappled with challenges such as the absence of a commercial framework for Rich Business Messaging (RBM) and the lack of cross-platform support between Android and iOS devices. Motive has addressed these pain points head-on by enabling operators to seamlessly activate RCS on both Apple and Android devices securely and without delay.
This innovative approach transforms entitlement orchestration into a versatile platform that supports multiple use cases, reducing risks associated with single-purpose investments. By doing so, Motive ensures that operators can not only meet current demands but also adapt to emerging opportunities in device management, service innovation, and revenue generation.
A Multi-Purpose Platform for Diverse Use Cases
Motive’s Entitlement Server is designed to handle a wide array of simultaneous use cases, making it a cornerstone for modern telecommunications infrastructure. Key capabilities include:
- eSIM Onboarding: Simplifying the activation of primary and secondary devices.
- Phone Number Verification (PNV): Leveraging silent SIM-based authentication for secure and frictionless verification.
- CBRS Offload: Supporting private networks and offloading traffic efficiently.
- Satellite Enablement: Facilitating direct-to-consumer (D2C) and direct-to-device (D2D) satellite communications.
- Automotive IoT Integration: Enabling seamless connectivity for connected vehicles.
- 5G On-Demand Slicing: Allowing operators to dynamically allocate network resources based on specific needs.
This breadth of functionality ensures that operators can respond swiftly to new device ecosystems, service models, and revenue streams without incurring costly customizations or experiencing delays. By providing a unified platform, Motive empowers operators to innovate and differentiate themselves in an increasingly competitive market.
Leading the Industry Forward
Motive’s recognition as a Pacesetter underscores its leadership in delivering full-featured entitlement orchestration at a global scale. “This acknowledgment reflects what our customers already know—Motive is the leading provider of entitlement orchestration deployed worldwide,” said Jeevithan Muttu, VP of Product and R&D at Motive. “We invested early to ensure operators were prepared for Apple’s September 2025 RCS deadline, and Motive is now enabling operators to innovate, differentiate, and monetize faster than ever before.”
Accelerating the Monetization of Network Investments
Telecom operators are under immense pressure to monetize the billions of dollars they have already invested in 5G, network slicing, and new spectrum allocations. Motive has responded to this challenge with sustained R&D efforts across its purpose-built telecom software suite. These innovations demonstrate Motive’s unmatched ability to help operators accelerate their digital transformation journeys while unlocking the value of connectivity across mobile, home, and IoT domains.
Beyond entitlement orchestration, Motive continues to lead the market in other critical areas, including broadband customer premises equipment (CPE), IoT solutions, and device and service management provisioning for carriers. The company has previously earned similar Pacesetter recognition in other segments, further solidifying its reputation as a trusted partner for global telecommunications providers.
Setting a New Standard for Innovation and Scalability
Motive’s success lies in its ability to anticipate industry needs and deliver solutions that address both current and future challenges. By focusing on scalability, flexibility, and innovation, Motive has positioned itself as a key enabler of next-generation telecommunications services. Its Entitlement Server not only addresses immediate requirements like RCS compliance but also lays the groundwork for operators to explore new business models and revenue streams.
For example, the integration of 5G on-demand slicing allows operators to offer tailored services to enterprises, enhancing their ability to compete in vertical markets such as healthcare, manufacturing, and transportation. Similarly, advancements in satellite enablement and automotive IoT open up opportunities in remote connectivity and smart mobility, respectively.
A Commitment to Global Leadership
Motive’s achievements in the 2025 rankings reflect its commitment to driving progress in the telecommunications industry. By addressing complex challenges and delivering scalable, multi-purpose solutions, Motive has set a new standard for excellence. As operators continue to navigate the complexities of a rapidly evolving ecosystem, Motive’s Entitlement Server stands out as a reliable and future-proof platform.
About Motive
Motive empowers the world’s leading telecom operators to deliver seamless digital services through its suite of operator-first platforms. From entitlement orchestration to device and service management, Motive enables operators to accelerate digital transformation and monetize connectivity across mobile, home, and IoT networks.
