The Future of Connectivity: Gigs and AT&T Pioneer a New Era in Telecom
In an ambitious move set to redefine how connectivity is delivered, Gigs, the operating system for mobile services, has partnered with AT&T, North America’s largest telecommunications network. Together, they are ushering in a transformative era where phone plans can be seamlessly embedded into the apps consumers use daily. This collaboration represents a paradigm shift in telecom distribution, offering unparalleled convenience, automation, and innovation for both providers and users.
With Gigs’ technology, AT&T will now deliver connectivity directly through digital storefronts—inside finance, shopping, workplace, and other apps that millions of Americans interact with every day. This eliminates traditional barriers like lengthy sign-ups or fragmented customer service experiences. Instead, phone plans can be activated within seconds, managed in-app, and supported by fully automated, AI-driven assistance. For the first time, tech companies can embed connectivity as easily as integrating any other cloud-based service.
This groundbreaking approach marks a turning point in how networks reach new subscribers. As consumer behavior increasingly revolves around app ecosystems, telecom providers must adapt to meet customers where they already spend their time digitally. Rather than relying on costly marketing campaigns to attract attention, AT&T and Gigs are embedding themselves directly into the platforms people trust most. By doing so, they’re creating a more efficient path to subscriber growth while drastically reducing customer acquisition costs.
For technology brands, this partnership opens up exciting opportunities to deepen engagement and loyalty. Imagine being able to offer your users not just financial tools, shopping discounts, or productivity solutions—but also seamless access to connectivity. Brands like Klarna, OnePay, and Majority have already begun leveraging Gigs’ platform on AT&T’s network to launch branded phone plans. These offerings consolidate essential services into one streamlined experience, making it easier for consumers to manage life’s necessities from a single app.
Embedded phone plans represent far more than a convenience—they signal a fundamental evolution in how we interact with technology. By integrating connectivity into everyday apps, tech companies can monetize high-frequency interactions while delivering value that feels intrinsic to their core product. Whether it’s banking, payments, shopping, or work-related tasks, these integrations simplify digital life by unifying critical services under one roof.
Hermann Frank, CEO and Co-Founder of Gigs, emphasized the significance of this innovation: “Gigs is building the infrastructure and technology for the telecommunications industry to innovate and meet the demands of modern consumers. The telecom sector laid the foundation for our digital world, and now, with Gigs’ operating system for mobile services, it has the tools to ensure users receive the mobile experiences they deserve.”
William Traylor, Vice President of Emerging Business – Platforms & Partnerships at AT&T, echoed this sentiment, stating, “We’re at the forefront of a convergence between telecommunications and consumer technology. This collaboration creates trusted channels to serve new audiences and establishes a blueprint for how people buy and manage cellular plans in the future. Consumers will soon enjoy the ability to purchase and manage their connectivity from the personal or workplace apps they rely on daily—all with just a few taps.”
The implications of this partnership extend beyond convenience. It empowers tech companies to differentiate themselves by owning a piece of the connectivity puzzle—a cornerstone of modern life. At the same time, it provides telecom providers like AT&T with sustainable avenues for growth. By aligning with innovative brands across industries, AT&T positions itself as the go-to network for the apps and services people use every day.
Already, fintech leaders like Klarna are leading the charge. As the first brand to launch a phone plan powered by Gigs’ OS and running on AT&T, Klarna demonstrates the potential of this model. Their success underscores the growing appetite among forward-thinking companies to embrace embedded connectivity as a strategic advantage.
Looking ahead, the pipeline of brands eager to adopt this model continues to expand. From financial institutions seeking to enhance customer retention to e-commerce platforms aiming to streamline user experiences, the possibilities are vast. Each integration strengthens the ecosystem, creating a virtuous cycle of innovation and value creation.
Ultimately, what sets this initiative apart is its focus on meeting consumers where they are. In a world dominated by apps, simplicity reigns supreme. Fewer apps mean less clutter, and integrated services translate to fewer steps for users. With Gigs and AT&T paving the way, millions of Americans will soon experience connectivity in a fundamentally different—and better—way.
As this vision unfolds, it’s clear that the convergence of technology and telecommunications holds immense promise. For AT&T, Gigs, and the brands joining them on this journey, the opportunity is monumental: to shape the next generation of mobile experiences and redefine how we connect to the world.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
About Gigs
Gigs, the operating system for mobile services, empowers tech companies to seamlessly embed connectivity into their offerings in weeks. By bundling phone plans and travel data with their core services, Gigs’ customers can increase stickiness and unlock a new recurring revenue stream with digital mobile experiences that meaningfully create value to consumers. Gigs’ end-to-end platform provides everything brands like Klarna, Nubank and Majority need to launch and operate their own multi-market mobile service: premium connectivity, a hosted checkout, billing, subscription management, analytics, and AI-powered customer service. Backed by Ribbit Capital, Google, Y Combinator, Speedinvest and BoxGroup, Gigs was founded by Hermann Frank and Dennis Bauer in 2020. For more information, visit gigs.com.
