Airship’s Debut in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs Signals a Shift Toward Intelligent, Mobile-First Platforms
Airship, a leader in mobile-first customer experience solutions, has been recognized for the first time in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. This milestone underscores what Airship believes to be a significant shift in the marketing technology landscape: the growing demand for intelligent platforms that unify messaging, experiences, and data to deliver seamless, cross-channel customer journeys.
As a six-time recognized vendor in the Gartner Market Guide for Mobile Marketing Platforms (formerly the Gartner Magic Quadrant for Mobile Marketing Platforms from 2018 to 2020), Airship’s inclusion in the 2025 Magic Quadrant for Multichannel Marketing Hubs reflects its deep expertise in mobile-first strategies. The company’s unique approach focuses not only on orchestrating cross-channel messages but also on optimizing the entire customer experience across apps and websites—areas where conversion and value are most likely to occur.
In today’s digital-first world, brands face an “experience gap”—a disconnect between the high expectations of mobile-first consumers and the ability of many organizations to deliver personalized, engaging experiences. Most multichannel marketing platforms focus primarily on message orchestration, often neglecting the critical importance of creating immersive, high-converting experiences within apps and websites. Airship addresses this gap by empowering brands to design dynamic, native app and web experiences that drive meaningful engagement and conversions.
Gartner highlights this trend, stating, “Every marketing leader should plan for a future of transformative productivity gains in MMH. Faster, cheaper, and tailored experiences could open longstanding brands to competitive disruption, enabling small teams to outpace and outperform large marketing orgs, delivering concierge-like customer experiences at cut-rate costs.”
Brett Caine, CEO of Airship, emphasized the company’s commitment to redefining multichannel marketing: “You don’t shape the future by following the crowd. At Airship, we’re redefining multichannel marketing by starting where customers actually are—on their mobile devices. Our mobile-first platform makes it fast and easy for non-technical teams to optimize every customer journey across apps and websites, creating native, accessible experiences that convert when it matters most. This approach is validated by our recognition in the Gartner Magic Quadrant, and it’s why leading brands choose Airship—we deliver the mobile-first expertise to turn every interaction into lasting value and loyalty.”
Unlocking Greater Business Value with Airship
Airship’s customers report three key advantages of the Airship Experience Platform that help them unlock greater business value:
1. Seamless, Unified Cross-Channel Experiences
Airship empowers brands to create dynamic, native in-app and web experiences that go beyond traditional messaging. By enabling non-technical teams to build embedded, high-converting content, Airship helps brands achieve their business goals more effectively. For example, Ulta Beauty leverages Airship’s no-code native app experiences to capture customer preferences and deliver tailored recommendations. This approach has resulted in a remarkable 2.8 times higher purchase conversion rate compared to customers who did not engage with these intelligent, personalized experiences.
A senior product executive from a $30 billion media organization praised Airship in a Gartner Peer Insights™ review titled “Feature-Rich and Reliable Platform: A Comprehensive Analysis,” published on April 23, 2025. They stated, “It [Airship] is a great product offering all the aspects of functionality needed by our division to engage and acquire the mobile audience. Excellent management team, very engaged customer service representative, and overall responsive crew. Simply a great product with a great team.”
2. Hyper-Segmentation and Personalization with a Composable Architecture
Airship enables brands to move beyond basic analytics and deliver hyper-personalized, in-session app and web experiences that adapt to customer behaviors in real-time. By collecting and activating zero-party and behavioral data instantly, brands can become more precise, effective, and respectful over time.
Laurent Claramonte, Head of Data – Mobile Applications at Orange France, shared how Airship’s platform transformed their operations: “Since moving to Airship’s no-code native app experiences to quickly deploy, test, and adapt onboarding flows, surveys, and more, we now get as many customer survey responses in a day as we used to receive in a month.”
3. Unparalleled Mobile Expertise and Innovation Accelerating Time to Value
With a legacy of pioneering mobile marketing innovations—including the first commercial push notification, in-app message, cross-platform mobile wallet passes, and Live Activities—Airship continues to lead the industry. Its latest innovations, such as Airship Journeys AI, Experience Editor, and Airship AI Agents, address one of the biggest challenges brands face: providing seamless, adaptive experiences while overcoming resource gaps and silos across teams, channels, and data.
A product management executive from a $3–10 billion retailer highlighted this in a Gartner Peer Insights review titled “Robust Platform Driving New Experiences and Increasing Engagement + Revenue,” published on April 1, 2025. They noted, “Their [Airship’s] platform is incredibly robust and gives us the ability to drive many new experiences for our users, new channels for our marketing team, and ways to increase revenue by driving user behavior.”
Why Airship’s Recognition Matters
Airship’s inclusion in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs marks a pivotal moment for both the company and the broader marketing technology industry. It signals a shift toward platforms that prioritize not just messaging but also the creation of immersive, high-converting experiences within apps and websites. As mobile-first consumers continue to raise the bar for personalization and engagement, Airship’s mobile-first expertise positions it as a key player in helping brands bridge the experience gap.
To learn more about why Airship was recognized in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs, download the full, complimentary report today. With its innovative solutions and customer-centric approach, Airship is poised to help brands unlock new levels of engagement, loyalty, and business value in the evolving multichannel marketing landscape.
About Airship
Airship is trusted by the world’s leading brands such as Alaska Airlines, BBC and The Home Depot for mobile-first expertise powering seamless, cross-channel customer experiences that drive business outcomes and earn customer loyalty.
Airship’s mobile-first customer experience platform allows anyone to build, orchestrate and optimize hyper-personalized end-to-end customer journeys across all channels — email, push notifications, SMS, RCS, mobile wallets and more — through to app and web experiences where conversion results in value. Airship’s modular network of AI agents accelerate marketing, product and growth teams efforts to continuously enrich customer data and rapidly launch experiments, optimizing every interaction and business outcome — from growing repeatable conversions and customer lifetime value, to fueling durable business growth.
