StructuredWeb Rebrands as Structured, Launches Industry’s First Agentic AI Platform to Revolutionize Channel Growth
Structured, formerly known as StructuredWeb, has unveiled a bold new identity and a transformative AI-first platform designed to redefine partner collaboration and channel marketing. With 25 years of innovation in channel marketing and $30 million in fresh growth funding, the company is poised to lead the industry into a new era of scalable partner engagement. The rebrand reflects Structured’s mission to simplify partner marketing through intelligent automation and structured collaboration, empowering enterprises and their partners to grow together with unprecedented efficiency.
At the heart of this transformation is the debut of an entirely new platform that combines Generative AI and Agentic AI, marking the industry’s first agent-based AI solution for channel marketing. This groundbreaking approach shifts the paradigm from legacy systems that demand partners adapt to technology, to one where technology adapts to the needs of partners.
A Bold Transformation: From Content Syndication to AI-Driven Collaboration
For over two decades, Structured has been at the forefront of channel marketing innovation. From pioneering content syndication and personalized video campaigns to being the first to leverage Generative AI in channel initiatives, the company has consistently set benchmarks. Today, Structured is once again leading the charge by introducing a platform powered by over 20 specialized AI agents working seamlessly to optimize every aspect of partner marketing.
Generative AI brings creative power, enabling the creation of hyper-personalized campaigns tailored to specific audiences. Meanwhile, Agentic AI takes action, guiding and scaling these campaigns to deliver measurable results. Together, they transform how enterprises engage with their partner ecosystems, fostering collaboration that is smarter, faster, and more impactful.
“Legacy platforms ask partners to adapt to technology. Structured flips the model by making the technology adapt to the partner,” said Daniel Nissan, Founder and CEO of Structured. “We’ve built the first true AI-first platform, where Generative AI creates campaigns and Agentic AI acts on them, optimizing, guiding, and scaling outcomes. After 26 years of innovation, this new name and platform signal the beginning of an even more ambitious chapter.”
Driving Scalability and Partner Engagement
Structured’s platform is engineered to address the growing complexity of global channel ecosystems, which account for 70% of worldwide commerce. By leveraging its AI-first architecture, the platform offers:
- Over 20 specialized AI agents that handle everything from content creation to campaign optimization, ensuring seamless execution behind the scenes.
- Seamless integrations with enterprise AI ecosystems, including Watson, Copilot, and Gemini, enabling businesses to leverage existing tools while enhancing their capabilities.
- Enterprise-grade security and compliance, including SOC2, GDPR, and ADA certifications, ensuring data integrity and regulatory adherence.
- Cultural intelligence with campaign localization in over 130 languages, allowing brands to connect authentically with diverse audiences worldwide.
- Proactive AI coaching that empowers marketers and partners to achieve better results through actionable insights and guidance.
This combination of features underscores Structured’s commitment to simplifying partner marketing while driving scalability and measurable revenue growth.
Backed by Industry Recognition and Strategic Investment
Structured’s leadership in the channel marketing space was recently validated in the Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, where the company was named a Leader. Structured earned the highest possible scores across 11 criteria, including Artificial Intelligence, Innovation, Customization and Localization, and Insights & Data Management. This recognition highlights the company’s ability to execute on its vision of transforming partner engagement through cutting-edge AI technology.
The company’s recent $30 million investment from Invictus Growth Partners further accelerates its AI roadmap, enabling it to meet the surging demand from global enterprises seeking smarter ways to collaborate with their partners. With a 98% enterprise retention rate and trusted partnerships with industry giants like IBM, Google, Zoom, Dell, and ServiceNow, Structured has established itself as a cornerstone of the channel marketing ecosystem.
Industry thought leader and Chief Analyst at Canalys, Jay McBain, emphasized the significance of Structured’s evolution: “Channel marketing is undergoing the most profound transformation in its history. Structured’s vision for combining Generative and Agentic AI is exactly what enterprises need. Their evolution from StructuredWeb to Structured reflects not just a new name, but a new era for the channel.”
Empowering Global Ecosystems with AI-Driven Growth
Structured’s mission is clear: empower global ecosystems to market together smarter, faster, and more affordably, while driving measurable revenue growth. By turning partner engagement into real pipeline and closed deals, the platform bridges the gap between marketing efforts and tangible business outcomes.
The new AI-first platform will be unveiled in the coming weeks, with general availability expected later this year. To celebrate this milestone, Structured will host an industry event in New York on September 30 titled “Just Ask: Navigating the Future of Channel Marketing with AI and Confidence.” The event will bring together channel leaders and innovators to explore how AI is reshaping partner engagement, campaign execution, and the future of ecosystem growth.
A New Era for Channel Marketing
As Structured embarks on this next chapter, its rebrand and revolutionary platform underscore a commitment to innovation, scalability, and partner-centric solutions. By combining Generative and Agentic AI, Structured is not just redefining channel marketing—it’s setting a new standard for how enterprises and their partners collaborate to achieve shared success.
For more information about Structured and its AI-first platform for channel marketers, visit www.structured.ai.
About Structured
Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. With more than 20 specialized AI agents working in concert, Structured enables personalized, compliant, and results-driven partner campaigns at global scale.
