MicroStrategy Named Customers’ Choice in 2024 Gartner Peer Insights Report for Third Consecutive Year
MicroStrategy® Incorporated (Nasdaq: MSTR), a trailblazer in AI-powered business intelligence (BI), has been recognized as a Customers’ Choice in the 2024 Gartner Peer Insights ‘Voice of the Customer’ report. This marks the third consecutive year MicroStrategy has received this prestigious distinction in the Analytics & Business Intelligence (ABI) Platforms market, solidifying its position as a leader in empowering organizations to unlock the full potential of their data.
What Makes MicroStrategy Stand Out?
The ABI platforms market, as defined by Gartner, encompasses tools that enable organizations to understand and leverage their data effectively. These platforms are IT-enabled, AI-augmented, and designed to empower users to model, analyze, and share data seamlessly. In the 2024 report, MicroStrategy was one of only three vendors named a Customers’ Choice out of 20 ABI platforms evaluated. The recognition is based on verified customer reviews submitted during an 18-month period ending September 30, 2024, making it a true reflection of customer satisfaction and trust.
Gartner Peer Insights’ ‘Voice of the Customer’ report synthesizes user feedback into actionable insights for technology buyers. Verified product reviewers—referred to as “peers”—provide detailed ratings and feedback, offering a valuable complement to Gartner’s expert research. For businesses evaluating ABI platforms, these peer perspectives play a critical role in the decision-making process.
“It’s awesome to be recognized as a Customers’ Choice again,” said Saurabh Abhyankar, Executive Vice President and Chief Product Officer at MicroStrategy. “As the largest publicly-traded, independent BI provider, we have the flexibility to focus on what matters most: innovation and our customers. This award is a testament to our dedication to providing cutting-edge BI solutions. With MicroStrategy ONE, we’re making it easier than ever for businesses to empower every employee to quickly and easily access insights and make data-driven decisions that improve outcomes in their daily work.”
A Year of Milestones and Recognition
This latest accolade caps off a year of significant achievements for MicroStrategy, underscoring the versatility and impact of its flagship platform, MicroStrategy ONE. In late 2024 and early 2025, the company received four prestigious awards that highlight the breadth of use cases enabled by its innovative solutions:
- Snowflake EMEA Data Cloud Product Acceleration Partner of the Year (October 2024): Recognizing MicroStrategy’s successful collaboration with Snowflake to drive rapid growth and value for joint customers.
- Featured in Snowflake’s The Modern Marketing Data Stack 2025 Report: MicroStrategy was acknowledged as a leader for the second consecutive year, reflecting its role in shaping modern marketing strategies.
- Proddy Award for Top Embedded BI Product (November 2024): Presented by the Product School at ProductCon 2024, this award highlights MicroStrategy’s excellence in embedded BI solutions.
- Two Vendors in Partnership (VIP) Awards at NRF 2025: At Retail’s Big Show, co-sponsored by the National Retail Federation (NRF), MicroStrategy won Partner of the Year and AI Innovation & Application awards. These honors celebrate the company’s transformative impact on retail through its partnership with long-time customer GUESS.
“Today we leverage MicroStrategy solutions across our entire organization to better understand customer needs and market trend insights,” said Bruce Yen, Vice President of Retail Applications at GUESS. “Our long-standing partnership with MicroStrategy offers our business a trusted source of information and helps us embrace innovations as new technologies shape the market. We’ve recently been exploring MicroStrategy AI to accelerate access to insights for our end users. These bots can be force-multipliers to help organizations ‘free’ their data.”
Why MicroStrategy ONE is a Game-Changer
At the heart of MicroStrategy’s success is MicroStrategy ONE, a unified platform that combines analytics, mobility, security, and governance into a single solution. Designed to democratize access to data, MicroStrategy ONE empowers employees at all levels to make informed, data-driven decisions. Key features include:
- AI-Powered Insights: Advanced AI capabilities enable users to extract actionable insights from complex datasets effortlessly.
- Scalability and Flexibility: Whether deployed on-premises or in the cloud, MicroStrategy ONE adapts to the unique needs of any organization.
- Embedded Analytics: Organizations can integrate MicroStrategy’s analytics directly into their applications, enhancing user experiences and operational efficiency.
- Enterprise-Grade Security: Robust security protocols ensure data integrity and compliance with industry regulations.
MicroStrategy’s ability to innovate while maintaining a customer-first approach has earned it a loyal following and widespread acclaim. The company’s independence as the largest publicly-traded BI provider allows it to prioritize innovation and deliver solutions tailored to customer needs.
Customer Feedback Drives Success
The Gartner Peer Insights ‘Voice of the Customer’ report reflects the collective voice of verified users who rely on MicroStrategy’s solutions daily. These reviews highlight the platform’s ease of use, robust functionality, and transformative impact on businesses of all sizes. For example:
- Ease of Use: Customers praise MicroStrategy’s intuitive interface, which enables non-technical users to generate reports and dashboards effortlessly.
- AI Capabilities: Reviewers commend the platform’s AI-driven features, such as automated insights and natural language querying, which streamline data analysis.
- Customer Support: Many reviewers note the exceptional support provided by MicroStrategy’s team, ensuring smooth implementation and ongoing success.
A Commitment to Innovation
As MicroStrategy continues to push the boundaries of AI-powered business intelligence, its focus remains firmly on delivering value to customers. The company’s recent achievements and consistent recognition in the ABI market underscore its leadership and vision for the future.
With MicroStrategy ONE, businesses can harness the power of their data to drive growth, enhance customer experiences, and stay ahead in an increasingly competitive landscape. By combining cutting-edge technology with a customer-centric approach, MicroStrategy is poised to remain a dominant force in the ABI market for years to come.
