Picsart Brings LinkedIn Creators to Dracula’s Castle for Halloween Marketing Campaign
Picsart, the world’s leading digital content creation platform, has unveiled its latest Halloween campaign alongside a playful yet practical marketing guide titled Why Your Marketing Sucks. The campaign combines horror-inspired storytelling with actionable marketing insights, aimed at helping marketers avoid the most common—and often terrifying—mistakes in the field.
Running from October 15 through October 31, the campaign’s highlight is the Why Your Marketing Sucks ebook, co-created by Picsart and five of LinkedIn’s top marketing influencers. This collaboration took place during an exclusive brand experience in Transylvania, including a visit to Bran Castle, famously associated with Count Dracula. The trip inspired the campaign’s gothic tone, vampire-themed visuals, and immersive storytelling approach.
Supporting Gen Z Marketers
Picsart’s COO and Co-Founder, Mikayel Vardanyan, emphasized the campaign’s relevance for younger professionals: “Gen Z represents more than 25% of today’s workforce. Picsart has been supporting this demographic for 15 years—more than half of our users are loyal Gen Z consumers—and we’re continuing to provide a creative home for both fun and work as they grow into this next stage of life. This campaign is designed to provide value in an enjoyable and educational way for the next generation of marketers.”
By combining visual creativity with practical guidance, Picsart aims to offer content that is both entertaining and informative, reflecting the platform’s longstanding commitment to fostering creativity among young professionals.
A Creative First for B2B Marketing
From October 8 to 11, 2025, the five selected LinkedIn influencers embarked on a journey across Romania. Their experience began at Picsart’s Bucharest office, where the creators met the team, enjoyed themed treats, and aligned on the campaign’s objectives. The journey continued to Transylvania, starting with marketing meetings in Brasov where influencers contributed content and insights directly to the ebook. The trip concluded with a private dinner and after-hours tour of Bran Castle, providing a dramatic and atmospheric backdrop that shaped the campaign’s vampire-inspired visuals and storytelling.
While influencer trips are a common strategy for Instagram and TikTok campaigns, hosting an exclusive experience for LinkedIn creators is rare. According to Tagembed’s Top LinkedIn Statistics to Drive Engagement & Growth in 2025, 8 out of 10 B2B marketers favor LinkedIn as their primary platform. Picsart’s campaign was designed to emphasize co-creation over simple promotion, inviting influencers to collaboratively develop a resource that other marketers could use directly—transforming an influencer activation into a tangible, educational asset.
Rebecca Shipton, an organic social media expert and co-author of the ebook, explained the value of this approach: “Even if your marketing doesn’t suck, it’s easy to fall into comfortable routines and stagnate. Challenging what you do can make you better in multiple ways.” Allanah Micallef, a personal branding expert and co-author, added, “Marketing moves fast—trends, tips, and updates drop daily. It’s easy to feel behind. This ebook isn’t just a list of advice; it’s a collection of honest, practical truths you rarely see online.”
Why Your Marketing Sucks: A Spooky Survival Guide for Marketers
Released on October 15, the ebook combines Halloween-inspired visuals with practical marketing guidance. Each chapter addresses a common marketing pitfall for different niches and offers solutions, authored by some of LinkedIn’s most recognized marketing voices:
- Rebecca Shipton — Social Media: How to Revive an Audience
- Sophie Miller — Content Marketing: How to Lure Them to Your Lair
- Ashleen Narula — Community Building: How to Cultivate Your Coven
- Eleshea Williams — Nonprofit Marketing: Raising Spirits and Funds
- Allanah Micallef — Personal Branding: How to BRANd Yourself
Additional sections cover topics such as AI in marketing, campaign execution, and influencer strategy, developed in collaboration with Picsart’s internal team. Visually, the ebook embraces a gothic aesthetic, enhanced with Monotype typography, creating both an informative resource and a visually engaging piece.
By merging creativity with professional insight, Picsart’s Halloween campaign and ebook offer marketers a unique blend of education and entertainment. The initiative highlights the platform’s commitment to fostering innovative, visually rich content while providing tools and advice that empower marketers to improve their craft—ensuring their campaigns never have to be scary again.
