RealDefense Launches RemoveMe® to Automate Personal Data Removal and Continuous Monitoring
RealDefense, a leading company in consumer privacy, security, and device optimization, has introduced RemoveMe®, a new automated service designed to help consumers regain control of their personal data from data brokers, people-search engines, and other data aggregation platforms. The launch marks a significant step forward in making online privacy more accessible, efficient, and ongoing—without requiring users to navigate complex opt-out processes manually.
RemoveMe® combines an automated removal engine with continuous monitoring and real-time visibility. The platform offers a free scan that identifies where users’ personal information appears across hundreds of data broker and people-search sites. Once identified, RemoveMe® automatically submits opt-out requests, tracks their progress, and verifies successful removals. If personal data resurfaces later, the system automatically re-removes it, saving users from the tedious cycle of repeated manual submissions.
The service also provides a personalized dashboard that displays exposures found, ongoing removals, and completed confirmations. Users can further enhance their protection by opting into dark-web alerts, unused account deletion assistance, and social profile cleanup guidance. The result is an all-in-one privacy command center that turns what was once a complicated, never-ending process into an easy-to-manage automated solution.
“Consumers shouldn’t need 200 hours, a spreadsheet, and a law degree to stay private online,” said Gary Guseinov, CEO of RealDefense. “RemoveMe makes data-broker removal simple, transparent, and ongoing—so our customers can reduce doxxing risks, cut down on spam and robocalls, and safeguard their families’ personal information without babysitting the process.”
Rising Threats and Growing Concern Over Data Exposure
The launch of RemoveMe comes at a time when digital privacy concerns are at an all-time high. According to the Federal Trade Commission (FTC), U.S. consumers reported more than $12.5 billion in fraud losses in 2024, while the Identity Theft Resource Center recorded over 3,200 publicly reported data compromises in 2023, affecting an estimated 353 million people. Meanwhile, industry research shows that 98% of Americans’ personal data is already shared online, and 84% of consumers worry about how their information is being used.
These alarming statistics underscore how deeply the personal data economy has penetrated modern life—and how vital automated protection tools like RemoveMe have become.
How Data Brokers Fuel Spam, Fraud, and Doxxing
RealDefense emphasizes that data brokers play a critical role in powering spam, scams, and even harassment campaigns. These brokers compile and sell detailed personal dossiers that include names, phone numbers, home addresses, demographics, and behavioral data. The risks include:
- Spam Calls and Targeted Fraud: Data brokers supply robocallers and scammers with the information they need to craft convincing phishing messages or spoofed local numbers. Reducing visibility on broker lists limits both the reach and effectiveness of such attacks.
- Home Address Exposure and Doxxing: People-search sites often expose addresses, relatives, and contact details, which can be cross-referenced with leaked emails or phone numbers to enable stalking, intimidation, or social-engineering attacks.
- Account Takeovers and Impersonation: When publicly available profile data is combined with previously breached credentials, cybercriminals can reset passwords, impersonate trusted brands, or phish with higher success rates.
- Reappearing Data: One-time opt-outs are rarely permanent. Data brokers frequently refresh and republish records, meaning ongoing monitoring and automatic re-removal are essential to maintaining privacy.
Continuous Privacy Protection: A “Set and Stay Private” Approach
Unlike traditional privacy tools that focus on one-time removals, RemoveMe® is built for continuous protection. Its AI-driven backend continually scans known and emerging data sources, detects when personal information reappears, and initiates fresh removal cycles automatically.
“Privacy is not a one-time event—it’s a lifecycle,” said Dermot Wall, Chief Product Officer at RealDefense. “Our approach is ‘set and stay private’: scan broadly, remove fast, and keep watching so customers don’t get re-exposed.”
This lifecycle-based model addresses one of the most overlooked challenges in privacy management: persistence. Even when users manually request removals, data brokers often reacquire and republish information through partner databases or public records. RemoveMe’s automation closes this gap by ensuring that personal data stays off the web for good—or is quickly taken down if it reappears.
Empowering Everyday Users to Reclaim Control
RealDefense’s mission with RemoveMe® is to democratize privacy protection. The company envisions a future where anyone, regardless of technical expertise, can maintain control over their digital footprint with minimal effort. By offering a free scan and a transparent, automated opt-out process, RealDefense lowers the barrier to entry for users who want to reduce spam, fraud exposure, and the risk of doxxing or identity theft.
With digital threats growing more sophisticated and personal data increasingly traded as a commodity, RemoveMe® arrives as a timely innovation. It’s not just a product—it’s a proactive privacy partner that operates 24/7 to keep individuals’ data out of the wrong hands.
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