billups Unveils AI-Powered Agentic System to Transform Out-of-Home Advertising
billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, has announced a major leap forward in its technology capabilities with the launch of audrai, the first AI-powered agentic system designed to revolutionize how brands plan, measure, and optimize their OOH advertising. This groundbreaking innovation underscores billups’ commitment to blending advanced technology with human expertise, enabling advertisers to unlock the full potential of OOH campaigns.
The introduction of audrai is central to billups’ rapid global expansion, which now spans over 20 countries, with particularly strong momentum in the UK and EMEA markets. By combining proprietary data tools with cutting-edge AI, billups is transforming OOH—a traditionally analogue medium—into a data-driven powerhouse capable of delivering digital-level precision and accountability.
A New Era for OOH Advertising
“billups is spearheading a fundamental shift in how advertisers approach OOH,” said Shawn Spooner, Global Chief Technology Officer at billups. “With audrai and our broader suite of technologies, we’re bringing digital-level measurement and optimization to OOH, empowering brands to maximize their investments. This is especially critical in sophisticated markets like the UK, where advertisers demand accountability and actionable insights.”
At the heart of billups’ success is a philosophy that seamlessly integrates human creativity and local market expertise with advanced AI and automation. audrai exemplifies this approach by automating complex operational tasks, freeing teams to focus on strategic innovation. Early deployments of the system have already delivered impressive results across billups’ global operations, including:
- Up to a 50% increase in workflow acceleration, streamlining processes and saving valuable time.
- Complex geospatial mapping reduced from 1–2 days to under 2 minutes, enabling faster decision-making.
- Campaign planning cycles compressed from days to hours, allowing brands to adapt quickly to market changes.
- Instant generation of market, audience, and client strategies, ensuring campaigns are tailored to specific goals and demographics.
Unlike generic AI tools, audrai is purpose-built for OOH advertising. It combines automated audience planning, creative performance analysis, A/B testing, and predictive insights to make campaigns smarter, faster, and more accountable. This ensures advertisers can deliver impactful messages while measuring their effectiveness in real-time.
Industry Leaders Embrace Innovation
The need for greater accountability and agility in OOH advertising has been a long-standing challenge for marketers. Steve Parker, Executive Director at Medialab Group, highlighted the importance of billups’ advancements: “As an agency focused on marketing effectiveness, we require a higher level of accountability and agility from OOH to measure and prove its impact on both brand and commercial KPIs. What billups is building with audrai represents the kind of innovation necessary to bring data-driven planning and measurement to this medium. We are excited to partner with them as they push the industry forward into the modern era.”
Momentum in the UK and EMEA Markets
Since acquiring MediaBridge last year, billups has rapidly expanded its presence in the UK and EMEA regions, introducing capabilities previously unavailable to local advertisers. The company’s growth in these markets has been remarkable:
- 78 new hires in 2025, with the UK team growing by 40% year-over-year (YoY), particularly in client strategy, technology, and analytics roles.
- Onboarding over 20 new clients, including high-profile brands like Oatly, Just Eat, and Revolut.
- Winning 21 major industry awards for innovative client campaigns, showcasing the company’s leadership in creative and data-driven solutions.
To celebrate these achievements and provide a glimpse into the future of OOH, billups hosted an exclusive event in London titled “OOH for the Performance Age.” The gathering brought together senior marketers, agency leaders, media suppliers, and advertisers for an inside look at how AI is transforming OOH planning and measurement. Attendees experienced firsthand how billups’ technology is unlocking new opportunities for brands in the UK and beyond.
About billups
billups is the world’s largest independent Out-of-Home (OOH) technology and managed services company, helping advertisers, agencies, and OOH media owners strengthen media performance through a patented analytics and measurement platform. With more than 20 years of experience and employees spanning over 20 countries, billups unites local expertise with global accessibility to execute international marketing initiatives. Using proprietary, AI-powered technology to plan, optimize, and report on media effectiveness, billups makes OOH an indispensable part of media plans. For more information, visit www.billups.com.
