Empowering Enterprise Workflows with WRITER’s New AI Agent Experience
In a groundbreaking move to revolutionize how enterprises operate, WRITER, the leader in enterprise AI, has unveiled an expanded platform designed to supercharge everyday work through advanced AI agents. This significant update introduces powerful new capabilities, including Playbooks, Routines, Connectors, and Personality, enabling every employee to design, automate, and scale workflows with precision and impact. The result is a deeply customizable AI partner that drives productivity and ensures brand compliance across the organization.
The launch of WRITER Agent reflects growing demand for enterprise-grade AI solutions tailored to complex organizational needs. Companies like Aptitude Health, CAA, Comcast, Keurig-Dr. Pepper, New American Funding, TikTok, and VOIS have recently adopted WRITER’s platform, joining longstanding champions such as Accenture, Qualcomm, Uber, and Vanguard. These organizations recognize the transformative potential of WRITER’s tools in enhancing efficiency while maintaining security and accuracy at scale.
“We’re delivering an agent interface that is both incredibly powerful and radically simple,” said May Habib, WRITER’s CEO and Co-founder. “WRITER Agent bridges the gap between individual productivity and organizational impact. It’s not just about one sales rep asking a chatbot to draft an email—it’s about ensuring that 1,000 reps send on-brand, compliant, and contextually-aware messages to their target accounts.”
A Unified Agent Experience
WRITER Agent combines the strengths of two previously distinct tools: the autonomous “Action Agent” (released in beta last summer) and the “Ask WRITER” chatbot. This unified experience offers users a single, intuitive interface with dual modes—quick queries and robust task automation. Whether generating documents, spreadsheets, presentations, dashboards, or other deliverables, WRITER Agent simplifies even the most intricate tasks.
At its core, WRITER Agent is powered by Palmyra X5, WRITER’s proprietary large language model (LLM). Designed specifically for enterprise use cases, Palmyra X5 delivers unparalleled accuracy, security, and performance. Its agentic architecture enables seamless integration into critical business systems, ensuring reliable outcomes for high-stakes operations.
Key Features Driving Enterprise Impact
WRITER’s latest innovations are built to address the challenges faced by modern enterprises. While many AI tools excel at assisting individuals with basic content generation, they often struggle to scale complex workflows across teams and integrate with third-party systems. WRITER solves these problems with a suite of powerful capabilities:
Playbooks
Playbooks allow users to codify frequently used workflows into repeatable, shareable artifacts. For instance, marketing teams can create Playbooks for generating SEO-optimized content briefs or analyzing ad performance. Once saved, these Playbooks can be accessed and deployed directly from the WRITER Agent chat window, ensuring consistency and quality across the board.
Routines
With Routines, users can schedule Playbooks to run automatically at specific times or intervals. This feature puts repetitive knowledge work on autopilot, freeing employees to focus on higher-value activities. Imagine automating daily reports, weekly performance analyses, or monthly budget summaries—all without manual intervention.
Connectors
Connectors enable WRITER Agent to interact seamlessly with third-party business systems via WRITER’s unique MCP gateway. Pre-built integrations with platforms like Google Workspace, Microsoft 365, Snowflake, Asana, Slack, Gong, Hubspot, Atlassian, Databricks, PitchBook, and FactSet make it easy to retrieve data, generate insights, and take action—all through natural language commands.
Personality
Customization is key when it comes to reflecting a company’s unique voice. With Personality, users can tailor WRITER Agent’s tone, style, and writing preferences on a default or session-specific basis. Whether crafting emails, reports, or marketing assets, this feature ensures alignment with individual, team, or organizational branding guidelines. Global controls further enforce compliance with brand standards and terminology.
Enhanced Controls for IT Admins
To promote security and compliance, WRITER provides IT administrators with granular control over system functionalities. Administrators can enable or disable features like web browsing and browser automation, manage data access permissions, and regulate connector usage. These safeguards help protect sensitive information while empowering employees to innovate safely.
Real-World Impact: Transforming Marketing at New American Funding
Karen Rodriguez, Senior Content Marketing Manager at New American Funding, exemplifies the transformative power of WRITER Agent. By leveraging Playbooks and Routines, her team automates key aspects of their marketing workflow. Uploading Asana tickets containing notes, files, and creative briefs allows WRITER Agent to execute tasks ranging from updating email campaigns to transforming articles into carousels, video scripts, and captions within minutes.
“WRITER Agent isn’t just another AI tool—it’s the monumental leap we’ve been promised,” said Rodriguez. “It shifts the paradigm from AI telling you how to do something to AI doing it for you. You provide the destination, and the Agent charts the course, executing each step with full transparency. That’s true collaboration.”
Democratizing Innovation Across Departments
According to Doris Jwo, WRITER’s Director of Product Management, “We’re entering an era where if you can describe a better way to work, you can build it. The new WRITER Agent democratizes who gets to be a builder, empowering operational experts and creative problem-solvers in every department to become architects of their own transformation. That’s how you unlock innovation competitors can’t replicate.”
Whether tackling structured, repeatable tasks or navigating unstructured, cross-functional projects, WRITER Agent adapts to diverse needs. For highly repeatable processes, WRITER offers a library of over 100 ready-to-use agents, along with an AI Studio for building custom multi-agent systems aligned with a company’s highest-value use cases.
About WRITER
WRITER is where the world’s leading enterprises orchestrate AI-powered work. With WRITER’s end-to-end platform, teams can build, activate, and supervise AI agents that are grounded in their company’s data and fueled by WRITER’s enterprise-grade LLMs. From faster product launches to deeper financial research to better clinical trials, companies are quickly transforming their most important business processes for the AI era in partnership with WRITER. Founded in 2020, WRITER delivers unmatched ROI for hundreds of customers like Accenture, Marriott, Uber, and Vanguard and is backed by investors including Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at writer.com.
