Wipro and Odido Partner to Drive Digital Transformation Through AI-Powered IT Modernization
In a landmark collaboration, Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a global leader in AI-powered technology services and consulting, has announced a multi-year engagement with Odido Netherlands B.V.* to modernize its IT infrastructure and enhance customer experiences across enterprise and consumer segments. This partnership marks a pivotal shift in Odido’s IT strategy, leveraging Wipro’s deep domain expertise, AI-driven delivery platforms, and design-led innovation to drive sustainable growth and operational excellence.
A Strategic Shift Toward AI-Driven Innovation
The collaboration underscores Odido’s commitment to transforming its IT landscape by embracing cutting-edge technologies and methodologies. Wipro will play a central role in this transformation, combining advanced AI capabilities with strategic consulting to improve customer engagement, boost productivity, streamline operations, and reduce costs. A standout feature of this partnership is the adoption of a self-funded model, where productivity-driven savings are reinvested into new digital initiatives. This approach ensures that innovation remains both scalable and sustainable, aligning seamlessly with Odido’s long-term business objectives.
As part of the engagement, Wipro will spearhead a full-scale modernization of Odido’s digital and enterprise technology ecosystems. The initiative will focus on simplifying IT operations, automating processes, and building a resilient infrastructure capable of supporting future growth. At the heart of this transformation are Wipro’s WEGA and WINGS AI delivery platforms, integral components of Wipro Intelligence™—the company’s unified suite of AI-powered platforms, solutions, and transformative offerings. These tools will enable Odido to create and manage a dynamic ecosystem of agent-driven services, enhancing service reliability, IT operations, and incident resolution rates.
Elevating Customer Experience with Conversational AI
To further enhance responsiveness and resilience, Wipro will deploy its conversational AI chat solution across Odido’s technology ecosystem. This innovative solution will deliver multilingual, contextualized, and conversational self-service capabilities, empowering customers and employees alike with intuitive and efficient support. By integrating AI-driven insights and automation, Odido will be able to resolve issues faster, anticipate user needs, and deliver personalized experiences at scale.
Design-Led Innovation for Accelerated Outcomes
A key pillar of the engagement is Wipro’s experience-led studio model, powered by Designit, its award-winning design agency. By embedding design thinking into every stage of the transformation journey, Wipro will ensure that user and business needs are captured early and translated seamlessly into actionable solutions. This integrated approach—combining Wipro’s development, design, and engineering teams—will accelerate time to market while maintaining the highest standards of quality and excellence. The result? High-impact digital experiences that not only meet but exceed customer expectations.
“Odido’s collaboration with Wipro reflects our shared vision of making technology more human,” said Robert Purdy, Chief IT Officer at Odido Netherlands. “Our mission is to adopt a human-centric approach in everything we do, from network services and product innovations to our processes, operations, and IT infrastructure. With Wipro’s expertise, we’re confident that we can elevate the customer experience to new heights.”
Delivering Strategic Value Through Intelligent Operations
For Wipro, this engagement highlights its ability to deliver transformative value through intelligent operations, agile development, and future-ready IT strategies. Graziella Neuvéglise, Managing Director of Western Europe at Wipro Limited, emphasized the significance of the partnership: “Odido’s trust in Wipro underscores our commitment to helping clients thrive in an increasingly competitive business landscape. This transformation is consulting-led, with our teams shaping the roadmap, optimizing processes, and aligning technology with business goals. By leveraging Wipro Intelligence™, our unified suite of AI-powered platforms and solutions, we’re not just modernizing Odido’s IT infrastructure—we’re reimagining how technology can empower businesses and put customers at the heart of their evolution.”
A Foundation for Future Growth
This deal, mentioned in Wipro Limited’s financial results announcement press release dated October 16, 2025, for the quarter-ended September 30, 2025, reflects the growing demand for AI-driven IT modernization across industries. For Odido, the partnership represents a critical step toward achieving its digital ambitions and delivering exceptional value to its customers. By combining Wipro’s technological prowess with Odido’s human-centric philosophy, the two companies are poised to set a new benchmark for innovation in the telecommunications sector.
Transforming IT for a Digital-First World
As businesses worldwide navigate the challenges of digital transformation, partnerships like the one between Wipro and Odido demonstrate the power of collaboration in driving meaningful change. By leveraging AI, automation, and design-led innovation, Odido is not only modernizing its IT infrastructure but also creating a foundation for sustained success in the digital age. This engagement exemplifies how technology can be harnessed to enhance customer experiences, optimize operations, and unlock new opportunities for growth.
With Wipro’s expertise and Odido’s vision, the future looks promising. Together, they are redefining what it means to build a truly human-centric digital enterprise—one that prioritizes agility, innovation, and customer satisfaction in equal measure. As this transformation unfolds, Odido is well-positioned to lead the charge in delivering next-generation digital experiences that resonate with users and drive business success.
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms, solutions and transformative offerings, we help clients realize their boldest ambitions and build intelligent, sustainable businesses. The Wipro Innovation Network— part of the Wipro Intelligence™ suite—underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner ecosystems, academia, and global tech communities. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
