Hytera Expands PoC Portfolio with Launch of P50E and P60 Radios at PMRExpo 2025
Hytera, a global leader in critical communications technologies and solutions, has unveiled its latest smart Push-to-Talk over Cellular (PoC) radios—the P50E and the P60—at PMRExpo 2025. This launch represents a significant milestone in Hytera’s commitment to delivering innovative, reliable, and versatile PoC solutions tailored to meet the diverse needs of industries across Europe. With an expanded portfolio ranging from entry-level devices to mission-critical tools, Hytera is addressing the growing demand for robust communication solutions in sectors such as public safety, utilities, transportation, and private security.
The P50E: Where Reliability Meets Simplicity
The P50E embodies Hytera’s design philosophy of simplicity and reliability, making it an ideal choice for users seeking efficient and cost-effective communication tools. Featuring a compact 0.96-inch screen and a keyboard-free design, the P50E is part of the P5 Series, which also includes the P50 and P50 Pro. Together, these devices offer unparalleled flexibility, allowing organizations to select the right product for their specific application scenarios, customized requirements, and procurement budgets.
One of the standout features of the P50E is its ability to streamline patrol operations through built-in Near Field Communication (NFC). This functionality enables fast and accurate check-ins, ensuring that teams can log routes, verify checkpoints, and receive real-time task updates seamlessly. Integrated with the Hytera HyTalk platform, the P50E becomes a powerful tool for sectors like Private Security and Property Management, where operational efficiency and accountability are paramount.
Safety remains a central focus of the P50E. Equipped with lone worker and man-down functions, the device provides automated monitoring for personnel working alone or in high-risk environments. In case of emergencies or periods of inactivity, the P50E triggers immediate alerts, ensuring swift response and enhanced worker protection.
The P60: Intelligent Connectivity for Mission-Critical Applications
Positioned as a rugged and intelligent solution, the P60 is designed to deliver smarter and more resilient connectivity for professionals in public safety, security, utilities, and transportation. Built to Mission Critical Services (MCX) standards, the P60 ensures prioritized voice, video, and data transmission with ultra-low latency, making it indispensable for high-stakes environments.
The P60 supports dual nano-SIM, eSIM, and WLAN connectivity, ensuring uninterrupted communication even in challenging conditions. Its intelligent network switching capability automatically selects the strongest available signal, maintaining call continuity and reliability. This feature is particularly valuable for frontline workers who depend on consistent communication to perform their duties effectively.
In addition to its communication capabilities, the P60 doubles as a professional recording tool for on-site documentation. A simple swipe across its 3.5-inch high-brightness touchscreen activates the 50MP rear camera, while simultaneously triggering 120 seconds of pre-recording to capture critical moments leading up to an event. All captured photos and videos can be securely uploaded to the Hytera Digital Evidence Management (DEM) platform for centralized review and archiving, ensuring transparency and accountability in operations.
Addressing Europe’s Growing PoC Market
The European PoC market is experiencing robust growth, driven by the rapid development and large-scale adoption of broadband networks. “We are seeing increasing demand for PoC products and solutions from frontline markets,” said Sophia Yin, General Manager of Hytera Europe. “At this year’s PMRExpo, we showcased our most complete PoC portfolio to date, ranging from PoC to MCX product lines. This demonstrates Hytera’s significant investments and achievements in the field of broadband products.”
Among the highlights at the exhibition was HALO PTX, a fully managed Push-to-Talk communications service that combines real-time data and video management. HALO PTX requires minimal upfront capital investment, enabling partners to serve customers quickly and easily without the need for servers, hosting, or data SIMs. Its predictable, ongoing revenue model makes it an attractive solution for businesses seeking simplicity and scalability.
Diverse Solutions for Evolving Industry Needs
Hytera’s booth at PMRExpo 2025 featured a diverse range of exhibits, reflecting the company’s comprehensive approach to meeting customer demands. Alongside the P50E and P60, Hytera showcased its recently released MCX device, the PNC660 450MHz, as well as Fast Deployment solutions, BodyCam solutions, Retail solutions, HySEIS solutions, Airport solutions, and Energy solutions.
“We’ve never presented such a diverse range of exhibits at PMRExpo before,” added Sophia Yin. “This is our direct response to the growing demands from customers across Emergency Response, Utilities, Oil & Gas, Retail, Hospitality, Private Security, and more. I look forward to meeting our partners and customers at the booth to explore how we can further support their business growth.”
A Commitment to Innovation and Collaboration
Hytera’s participation at PMRExpo 2025 underscores its dedication to innovation and collaboration. By expanding its PoC portfolio and introducing cutting-edge solutions like the P50E and P60, Hytera is empowering organizations to enhance operational efficiency, improve safety, and achieve mission-critical objectives. The company’s focus on addressing diverse industry needs—coupled with its emphasis on reliability, intelligence, and scalability—positions Hytera as a trusted partner for businesses navigating the complexities of modern communication challenges.
As the demand for PoC solutions continues to grow, Hytera remains at the forefront of technological advancements, driving the evolution of critical communications. With its latest innovations, Hytera is not only shaping the future of PoC but also reinforcing its role as a leader in the global communications landscape.
About Hytera
Hytera Communications Corporation Limited (SZSE: 002583) is a leading global provider of critical communications technologies and solutions. Hytera has been serving worldwide users over three decades with its innovative portfolio of two-way radios, PMR<E convergent communications, fast-deploy communications, body-worn camera, control room, etc. Learn more at https://www.hytera.com/en/.
