Raspberry AI Revolutionizes Fashion Marketing with Advanced Gen-AI Tools for Visual Content Creation
In a groundbreaking move to empower fashion creatives, Raspberry AI, a leading generative AI platform for the fashion industry, has announced the launch of three innovative tools designed to streamline marketing and merchandising workflows. These new features enable brands’ internal creative teams to collaborate more efficiently, visualize campaigns, iterate designs, and test marketing assets like lookbooks and e-commerce content—all while reducing costs, speeding up time to market, and promoting sustainability.
“Raspberry AI’s platform enhances our internal teams’ creativity and productivity, allowing us to significantly reduce costs associated with design, marketing, and more, while operating more sustainably,” said Mattia Giorgi, Head of AI and Innovation at Gruppo Teddy. “These new features are game-changers for our marketing and merchandising creatives, helping them save hundreds of hours and work together more seamlessly across every stage of the workflow.”
Introducing Raspberry AI’s Game-Changing Tools
The three new tools introduced by Raspberry AI aim to accelerate creative workflows, eliminate the need for costly destination photoshoots, and provide unparalleled flexibility in content creation. Here’s a closer look at each:
1. On-Body Visualization
This virtual try-on feature allows marketers and merchandisers to experiment with styling garments and creating complete looks on AI-generated models. Creative teams can instantly generate photorealistic images that showcase how products will look, fit, and drape on the body in real life. This tool is particularly valuable for creating wholesale lookbooks, internal presentations, and e-commerce product pages, offering a cost-effective and efficient alternative to traditional photoshoots.
2. 3D Avatar to Photorealism
With this tool, creative professionals can transform 3D avatar images into realistic photos of people with just one click. Brands can now feature models in precise poses, fits, and attitudes they envision, ensuring their marketing campaign images align perfectly with their vision. This capability also enables brands to repurpose 3D design assets for use across multiple marketing channels, including billboards, packaging, and e-commerce platforms—saving both time and resources.
3. Background Generator
The Background Generator feature lets brand creatives easily swap studio photo backgrounds with any room, destination, or scene they imagine. By eliminating the need for on-location photoshoots, this tool significantly reduces travel-related expenses, carbon footprints, and logistical challenges. Brands can leverage this feature to scale content production across various locations and create geo-targeted marketing assets tailored to specific customer demographics.
“These new tools enable brands to transform the products they’ve created in the Raspberry Design Suite into compelling marketing campaigns and e-commerce assets that better show how products will realistically look on the body and in various destinations,” said Cheryl Liu, CEO and founder of Raspberry AI. “For the first time ever, brands can market styles the same day they’re created and save millions a year on photoshoots and reshoots.”
Transforming the Fashion Industry with AI-Powered Solutions
The new tools are part of Raspberry AI’s comprehensive end-to-end platform, which accelerates every stage of the fashion design process. From identifying consumer trends and generating data-driven insights to speeding up ideation, prototyping, and technical design, Raspberry AI empowers brands to bring winning products to market faster while cutting costs. Global leaders such as KnitWell Group, Deckers Brands, Kellwood, Gruppo Teddy, and Li & Fung are already leveraging Raspberry AI to enhance creativity, efficiency, and profitability.
Raspberry AI’s algorithms are specifically optimized for the fashion industry, trained to understand design and manufacturing terminology. This ensures that brand designers and marketers can effortlessly generate photorealistic images from text prompts, edit them in real-time, and share them with colleagues and manufacturers. Additionally, the platform is fully customizable to reflect a brand’s unique heritage, ensuring consistency across all visual assets.
Why Raspberry AI Stands Out
What sets Raspberry AI apart is its ability to seamlessly integrate into existing workflows while delivering tangible business benefits. By enabling brands to create full mood boards, lifestyle photography, product photography, and technical drawings through simple text prompts, Raspberry AI eliminates bottlenecks in the creative process. The result? Faster decision-making, reduced reliance on physical samples, and a significant decrease in operational costs.
Moreover, Raspberry AI’s focus on sustainability aligns with the growing demand for eco-friendly practices in the fashion industry. By minimizing the need for physical photoshoots and travel, the platform helps brands reduce their carbon footprint while maintaining high-quality standards for visual content.
Empowering Creativity and Driving Growth
As consumer expectations continue to evolve, fashion brands must adapt quickly to stay competitive. Raspberry AI’s latest tools address this challenge head-on by providing creative teams with the resources they need to produce compelling marketing campaigns and e-commerce assets in record time. Whether it’s experimenting with new styles, testing product assortments, or creating geo-targeted visuals, these tools empower brands to meet market demands with precision and agility.
For global fashion leaders like Deckers Brands and Kellwood, Raspberry AI has become an indispensable partner in streamlining workflows and accelerating product development. With its cutting-edge technology and industry-specific expertise, Raspberry AI is redefining what’s possible in fashion design and marketing.
About Raspberry AI
Raspberry AI offers a transformative AI image-generation platform that helps retail brands increase revenue and speed to market by understanding consumer demand and creating highly sought-after designs and marketing assets in minutes. The platform enables brands to generate full mood boards, lifestyle photography, product photography, and technical drawings through intuitive text prompts. Leading fashion companies, including KnitWell Group, Deckers Brands, Kellwood, Gruppo Teddy, and Li & Fung, rely on Raspberry AI to streamline workflows, enhance creativity, and drive profitability.
