At NRF 2026: Retail’s Big Show, Xerox and Lexmark made their first joint industry appearance, debuting a unified suite of retail technology solutions designed to help retailers adapt, scale, and compete in an increasingly AI-driven market. The announcement marks a significant milestone for the newly combined company, signaling a new era of end-to-end retail innovation that connects headquarters, supply chains, and sales floors through one integrated platform.
Showcased through January 13 at the Jacob K. Javits Convention Center, the joint offering brings together decades of expertise to address modern retail challenges with measurable business impact—without added complexity.
A Unified Retail Platform Built for Speed and Scale
Retailers today face mounting pressure to move faster, operate smarter, and deliver seamless customer experiences across channels. According to Quocirca’s Future of Work 2030 Study, AI-driven technology investment in retail is projected to grow by 64% in the coming year. Xerox and Lexmark’s unified approach directly responds to this acceleration by integrating real-time insights, signage automation, supply chain visibility, and scalable content workflows.
Xerox contributes deep strengths in IT solutions, production print, and digital workflow automation, while Lexmark adds extensive experience in retail-engineered devices, in-store operations, signage solutions, and vision AI. Together, the combined portfolio enables retailers to move from insight to action—faster and at scale.
Turning Insights Into Action Across the Retail Ecosystem
“This is an exciting time for clients in the retail industry,” said Jacques-Edouard Gueden, Chief Revenue Officer at Xerox. “We are at NRF to exhibit exactly how broad our newly combined suite of solutions is, delivering measurable impact without added complexity. Together we provide a single, integrated platform that turns insights into action.”
The unified retail technology suite is structured around a clear journey designed to simplify adoption and maximize outcomes: See It, Show It, Support It, Scale It.
See It: Real-Time Visibility With Vision AI
Through advanced vision AI technology, retailers gain real-time visibility into store operations and supply chain activity. Interactive dashboards help teams monitor customer flow, associate responsiveness, and logistics performance—enabling faster decision-making and more agile operations across locations.
Show It: Dynamic Signage and Automated Retail Publishing
Creating and managing promotions becomes easier with dynamic signage solutions and a centralized retail publishing platform. Automation enables instant updates across print and digital displays, ensuring consistent, up-to-date messaging. Vision AI further enhances performance by delivering insights into customer engagement with signage and campaigns.
Support It: Reliable Infrastructure for Daily Operations
Retail success depends on operational reliability. The unified offering includes IT services, managed print services, multifunction printers, and cloud-based workflow solutions that keep retail environments running efficiently. These core technologies connect teams, reduce downtime, and streamline essential processes across stores and back offices.
Scale It: Consistent Messaging Across Every Channel
With digital publishing solutions and production print capabilities, retailers can scale campaigns effortlessly—from localized in-store signage to large-scale, personalized marketing initiatives. Unified content workflows make it easy to deploy consistent brand messaging wherever customers engage, whether in-store or across digital touchpoints.
Redefining Retail Technology for the Future
By combining complementary capabilities into one integrated retail platform, Xerox and Lexmark are redefining how retailers deploy AI-powered retail technology. The result is a simplified, scalable approach that improves efficiency, reduces costs, and supports growth—helping retailers thrive in a rapidly evolving landscape.
About Xerox Holdings Corporation (NASDAQ: XRX)
Xerox has been redefining the workplace experience for over a century. As a services-led, software-enabled company, we power today’s hybrid workplace through advanced print, digital, and AI-driven technologies. In 2025 Xerox acquired Lexmark – expanding our global footprint, strengthening service capabilities, and equipping us to deliver an even broader portfolio of workplace technologies to our clients. Today, we continue our legacy of innovation to deliver client-centric, digitally driven solutions that meet the needs of a global, distributed workforce. Whether in offices, classrooms, or hospitals, we help our clients thrive in a constantly evolving business landscape.
