Retail loss prevention is no longer just about stopping theft—it’s about shaping the shopper journey. Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls (NYSE: JCI), is taking that philosophy to the next level with the launch of its new Flexible Loss-prevention & Engagement Experience (FLEX) platform.
Designed to blend electronic article surveillance (EAS) with visual merchandising and digital content capabilities, Sensormatic FLEX transforms traditional front-of-store security into a dynamic, revenue-generating engagement zone. The solution will make its public debut at the 2026 NRF Big Show, held January 11–13 at the Jacob K. Javits Convention Center in New York City, where attendees can see it in action at booth #5321.
Rethinking the Role of Electronic Article Surveillance
For decades, EAS systems have served a single purpose: detecting unpaid merchandise and alerting store associates. Sensormatic FLEX challenges that narrow role by positioning EAS technology as a strategic part of the customer experience.
According to Sensormatic Solutions, front-of-store technology is often the first physical interaction shoppers have with a brand. FLEX is designed to capitalize on that moment—combining sleek, customizable hardware with digital content tools that help retailers set the tone from the moment customers walk in.
The result is a system that integrates seamlessly into store design while still delivering robust loss prevention capabilities.
Built for Retail Media Network Success
One of the most significant advantages of Sensormatic FLEX is its ability to support a store-as-a-media-business model. As retail media networks (RMNs) continue to grow, demand is rising for high-visibility, brand-safe advertising spaces inside physical stores.
FLEX addresses this need with a modular, retail-media-ready design that enables:
- Digital advertising at high-traffic entry points
- Dynamic campaign updates aligned with brand and seasonal strategies
- Seamless collaboration between marketing, merchandising, and store design teams
By turning valuable storefront real estate into a flexible media platform, retailers can unlock new revenue streams while maintaining a cohesive brand experience.
Loss Prevention Without Compromise
While FLEX introduces new engagement and monetization opportunities, it doesn’t sacrifice security. The platform supports optional AM, RF, and Gen2X RFID technologies, along with configurable alarm options, ensuring loss prevention teams retain the tools they need to deter theft and reduce shrink.
This balanced approach allows retailers to modernize their storefronts without choosing between aesthetics and asset protection—a challenge many stores face in today’s high-shrink environment.
Key Benefits for Modern Retailers
Sensormatic FLEX is designed to help retailers adapt quickly in an evolving retail landscape. Its flexible architecture supports several operational and business goals:
Increase Foot Traffic and Sales
Eye-catching, interactive front-of-store displays help attract passersby, improve customer engagement, and drive conversions—all while supporting better on-shelf availability.
Maintain Consistent Brand Experiences
Customizable components give designers greater control over store aesthetics, helping ensure security infrastructure aligns with brand identity.
Respond to Changing Trends
Teams can pivot campaigns quickly as conditions change, while optional RFID capabilities help track merchandise movement and shrink patterns in real time.
Improve Retail Media Performance
High-quality, flexible displays allow retailers and brand partners to maximize premium storefront space, capturing attention and supporting RMN growth.
Experience Sensormatic FLEX at NRF 2026
Retailers attending the 2026 NRF Big Show are invited to visit booth #5321 to explore Sensormatic Solutions’ vision for the next generation of sales floors and learn more about its latest innovations.
Those interested in a personalized walkthrough can request a booth tour or schedule a meeting with an account manager through the Sensormatic Solutions scheduling page. For live updates and insights during the show, follow the conversation on LinkedIn and X using #SensormaticNRF.
About Johnson Controls:
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, Johnson Controls offers the world’s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @johnsoncontrols on social platforms.
About Sensormatic Solutions
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 60 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel.
