Thales and Cubic Partner to Revolutionize Connected Vehicle Solutions with Next-Gen eSIM Technology
In a groundbreaking collaboration, Thales, a global leader in advanced technologies, and Cubic, a leading provider of software-defined vehicle (SDV) solutions, have joined forces to drive innovation in the automotive, transportation, and agriculture industries. By integrating Thales’ cutting-edge eSIM management platform into Cubic’s existing ecosystem, the partnership aims to deliver seamless, intelligent connectivity solutions that align with the latest GSMA standards—ensuring reliable global connectivity for connected vehicles and IoT devices.
Addressing the Growing Demand for Smart Connectivity
As the world becomes increasingly interconnected, the demand for smart, efficient, and scalable connectivity solutions is surging. The adoption of the GSMA SGP.32 standard for IoT has introduced significant advancements in eSIM technology, addressing critical business and technical requirements such as enhanced security, interoperability between devices and network operators, and scalability for high-volume deployments. This framework is pivotal for enabling large-scale deployment of eSIMs across various industries, including automotive, transportation, and agriculture.
Thales, renowned for its expertise in eSIM management platforms, brings years of experience in successful, high-volume device deployments to this partnership. Its robust platform is fully compatible with the GSMA SGP.32 standard, making it the ideal solution to support Cubic’s mission of simplifying connectivity management while meeting the evolving needs of its customers.
Enhancing Global Connectivity with Thales’ eSIM Management Platform
This collaboration integrates Thales’ On-Demand Subscription Manager platform into Cubic’s global, multi-network connectivity management ecosystem. This innovation enables continuous mass deployment of eSIMs across Cubic’s extensive footprint, which spans over 200 countries. By automating remote activation and subscription updates, the solution dramatically reduces manual intervention, eliminates the need for physical SIM swaps, and minimizes device recalls.
For Cubic’s customers—including industry giants like Volkswagen AG, CARIAD, General Motors, SEAT, IVECO, and CNH—this advancement ensures simplified vehicle connectivity management. Vehicles equipped with Cubic’s enhanced solution can automatically connect to local networks when crossing borders, without requiring complex configurations or additional costs. Pre-configured connectivity profiles at the factory ensure devices are ready for dynamic activation once deployed in the field, delivering an exceptional user experience for automakers and their customers.
Streamlining Connectivity for OEMs and End Users
“Thales has been a trusted partner for Cubic since 2017,” said Nick Power, CTO of Cubic. “For original equipment manufacturers (OEMs), adopting GSMA M2M eSIM has historically been challenging due to technical complexity, vendor lock-in, and managing connectivity for multiple mobile network operators on a global scale. Transitioning to a more agile and efficient GSMA IoT eSIM architecture will be essential. This collaboration underscores our commitment to standardization, interoperability, and innovation, ensuring Cubic customers can enjoy a more flexible, cost-effective, and future-proof approach to global connectivity.”
The integration of Thales’ platform allows Cubic to stay ahead of market demands by offering OEMs end-to-end connectivity management. From factory production lines to real-world deployment, devices remain seamlessly connected, ensuring uninterrupted performance and enhancing the overall value proposition for automakers and end users alike.
A Commitment to Standardization and Innovation
According to Eva Rudin, Vice President of Mobile Connectivity Solutions at Thales, “With this update, Cubic aims to remain at the forefront of IoT connectivity by addressing evolving market demands. By integrating Thales’ On-Demand Subscription Manager platform, Cubic will be able to maximize end-to-end connectivity management for OEMs, ensuring devices are seamlessly connected from factory to field. This collaboration underscores our commitment to standardization, interoperability, and innovation for IoT.”
The GSMA SGP.32 standard plays a crucial role in this partnership, providing the technical specifications for remote eSIM management in IoT devices and other mobile deployments. By adhering to these guidelines, Thales and Cubic are setting a new benchmark for secure, scalable, and interoperable connectivity solutions.
Transforming Industries with Future-Proof Connectivity
The integration of Thales’ eSIM management platform into Cubic’s ecosystem represents a major step forward in addressing the challenges of modern connectivity. For industries like automotive, transportation, and agriculture, where reliability and efficiency are paramount, this collaboration ensures that connected vehicles and IoT devices can operate seamlessly across borders and under diverse conditions.
By reducing operational complexities and lowering costs, Thales and Cubic are empowering OEMs to focus on innovation and customer satisfaction. The ability to pre-configure devices with connectivity profiles and dynamically activate them in the field not only enhances convenience but also improves the scalability of IoT deployments.
Why This Partnership Matters
As the adoption of connected vehicles and IoT devices continues to grow, the need for standardized, future-proof connectivity solutions becomes increasingly critical. Thales and Cubic’s collaboration addresses this need head-on, offering a robust, scalable, and secure platform that aligns with the latest industry standards. By leveraging Thales’ expertise in eSIM technology and Cubic’s leadership in SDV solutions, the partnership is poised to transform how industries manage connectivity on a global scale.
For automakers and other OEMs, this means greater flexibility, reduced operational costs, and improved customer experiences. For end users, it translates to uninterrupted connectivity, whether they’re driving across borders, managing logistics fleets, or operating agricultural machinery in remote locations.
To learn more about how Thales and Cubic are shaping the future of connected vehicle solutions, visit their websites: Thales and Cubic.
