Organizations Gain New Tools to Combat AI-Driven Cyber Threats with Scalable YubiKey Distribution
As cybercriminals weaponize artificial intelligence to launch increasingly sophisticated phishing campaigns, enterprise security teams face mounting pressure to deploy phishing-resistant authentication methods across distributed workforces. Traditional password-based systems—even those augmented with SMS-based multi-factor authentication—have proven vulnerable to credential harvesting and social engineering attacks that AI tools have made easier to execute at scale.
Yubico, the Stockholm-based cybersecurity firm behind hardware passkey technology, has expanded its YubiKey as a Service platform with capabilities designed to remove deployment friction. The company’s new Self-Service Ordering feature and redesigned Customer Portal aim to help organizations distribute hardware security keys to employees, contractors, and partners without overwhelming IT departments with logistical burdens.
Shifting Security Key Distribution Directly to End Users
The Self-Service Ordering capability fundamentally changes how organizations provision hardware authentication devices. Rather than central IT teams managing every aspect of YubiKey distribution—from collecting shipping addresses to selecting device form factors—this new approach enables employees to complete these steps independently.
IT administrators send email invitations to individuals or groups through a custom-branded interface. Recipients then select their preferred YubiKey model based on device compatibility and provide shipping details for delivery to home or office locations across the United States, Canada, and Europe. This user-driven model addresses a common deployment bottleneck: the administrative overhead of coordinating physical security key delivery across global teams.
“By expanding YubiKey as a Service with our new Self-Service Ordering capability and Customer Portal interface, we’re providing our customers the option to let end users securely self-service order YubiKeys on-demand,” said Albert Biketi, Yubico’s chief product and technology officer. The approach reduces help desk support requests while accelerating the timeline from security policy decision to workforce-wide implementation.
Customization Features Support Brand Trust
Organizations can customize the Self-Service Ordering portal and invitation emails with corporate branding elements. This customization serves a practical security purpose beyond aesthetics—employees receiving branded communications are more likely to recognize legitimate security requests and less likely to dismiss them as potential phishing attempts themselves.
Centralized Management Through Enhanced Customer Portal
Yubico has redesigned what was previously called the YubiEnterprise Console into the Customer Portal, a unified dashboard for managing hardware passkey deployments. The interface automatically becomes available to organizations using YubiKey as a Service.
Administrative Visibility and Control
The portal provides IT teams with inventory oversight across purchased licenses and physical keys, distinguishing between total inventory and currently shippable units. A streamlined “Deliver” section consolidates user management, role assignment, and shipment tracking functions that were previously scattered across multiple legacy interfaces.
According to Yubico, the redesign eliminates confusing legacy views by organizing functions into dedicated sections for purchases, delivery operations, and self-service ordering management. This consolidated approach gives security administrators holistic visibility into deployment status and user activation metrics across geographically distributed teams.
Strategic Implications for Enterprise Security Posture
The enhanced YubiKey as a Service platform reflects broader industry movement toward passwordless authentication architectures. Hardware security keys implementing the FIDO2 standard provide cryptographic authentication that resists phishing attacks, credential stuffing, and man-in-the-middle exploits—threat vectors that continue expanding as attackers incorporate AI-powered tools into their operations.
By reducing deployment friction, Yubico’s self-service model addresses a critical adoption barrier. Organizations can establish phishing-resistant authentication without proportionally expanding IT support staff or delaying rollouts due to logistical complexity.
These capabilities are available exclusively through YubiKey as a Service. Organizations interested in implementing the Self-Service Ordering feature and Customer Portal can contact Yubico representatives for deployment guidance tailored to their specific authentication requirements and workforce distribution.
About Yubico
Yubico (Nasdaq Stockholm: YUBICO) is a modern cybersecurity company on a mission to make the internet safer for everyone. As the inventor of the YubiKey, we set the gold standard for modern phishing-resistant, hardware-backed authentication, stopping account takeovers and making secure logins simple.
Since 2007, we’ve helped shape global authentication standards, co-creating FIDO2, WebAuthn, and FIDO U2F, and introduced the original passkey. Today, our passkey technology secures people and organizations in over 160 countries—transforming how digital identity is protected from onboarding to account recovery.
Trusted by the world’s most security-conscious brands, governments, and institutions, YubiKeys work out of the box with hundreds of apps and services, delivering fast, passwordless access without friction or compromise.
We believe strong security should never be out of reach. Through our philanthropic initiative, Secure it Forward, we donate YubiKeys to nonprofits supporting at-risk communities.
Dual-headquartered in Stockholm, Sweden and Santa Clara, California, Yubico is proud to be recognized as one of TIME’s 100 Most Influential Companies and Fast Company’s Most Innovative Companies. Learn more at www.yubico.com.
