11:11 Systems Acquires Digital Sense to Expand Cloud Services in Australia
In an increasingly competitive cloud market, how can providers ensure they remain at the forefront of innovation and security? 11:11 Systems, a leading managed infrastructure solutions provider, has taken a significant step forward by acquiring Digital Sense, a prominent Brisbane-based cloud and managed services provider. This move solidifies 11:11 Systems’ position as a leading sovereign cloud provider in Australia, ensuring customers have access to best-in-class VMware cloud infrastructure.
The acquisition of Digital Sense is a strategic move that aligns with 11:11 Systems’ commitment to growth and investment in the Asia-Pacific region. “Across the globe, 11:11 has been working closely with cloud service providers to help customers stay secure, compliant and perform at their best as the market evolves,” said Brett Diamond, CEO, 11:11 Systems. “Digital Sense has earned a standout reputation across Australia for delivering high-performance cloud solutions, and we’re excited to welcome their customers to 11:11’s resilient cloud platform—providing the stability they need today and the innovation to keep moving forward.”
Key Insights at a Glance
- Acquisition: 11:11 Systems acquires Digital Sense, a high-quality cloud and managed services provider.
- Strategic Focus: The move aligns with 11:11 Systems’ commitment to growth and investment in APAC.
- Customer Benefit: Ensures continued access to best-in-class VMware cloud infrastructure.
- Industry Shift: Reflects changes in the VMware Cloud Service Provider ecosystem.
Why the Cloud Market Is Evolving Rapidly
The cloud market is undergoing significant changes, driven by evolving customer needs and technological advancements. Recent shifts in the VMware Cloud Service Provider (VCSP) ecosystem have optimized the number of authorized VMware partners, making it crucial for providers to adapt and stay competitive. For Aussie Broadband, this industry shift coincided with their “Look-to-28” strategy, which reclassified the organization as a telecommunications provider rather than a broad technology company. Consequently, the decision to divest the Digital Sense cloud business ensures that customers continue to have access to top-tier VMware cloud infrastructure. This move is essential as businesses increasingly rely on cloud solutions for security, compliance, and performance.
Why the Window for Action Is Closing Fast
Just as a ship must navigate through a narrow channel to reach its destination, 11:11 Systems must act swiftly to capitalize on the evolving cloud market. The upcoming changes to the partner ecosystem in 2027 necessitate immediate action to remain competitive. By acquiring Digital Sense, 11:11 Systems is not only expanding its presence in Australia but also strengthening its ability to deliver world-class cloud and managed services throughout the region. This strategic move ensures that 11:11 Systems can continue to provide innovative, secure, and scalable solutions that evolve with business needs in the region.
11:11 Systems Mobilizes for Growth and Innovation
11:11 Systems is committed to leveraging its global cloud platform and partner-first approach to deliver innovative cloud, connectivity, backup, cyber, and disaster recovery and security solutions. “This acquisition reflects 11:11 Systems’ continued commitment to growth and investment across APAC,” said Marc Beder, general manager, APAC, 11:11 Systems. “By bringing Digital Sense into 11:11, we’re expanding our presence in Australia while strengthening our ability to deliver world-class cloud and managed services throughout the region. We’re excited to build on Digital Sense’s strong reputation and continue providing innovative, secure, and scalable solutions that evolve with business needs in the region.” The acquisition of Digital Sense marks 11:11 Systems’ seventh purchase of a former VMware CSP and tenth acquisition overall, solidifying its position as a leader in the cloud services industry.
Future Outlook
The cloud market is like a rapidly flowing river, and 11:11 Systems is positioning itself to navigate the currents with agility and precision. By integrating Digital Sense’s expertise and customer base, 11:11 Systems is well-prepared to meet the evolving demands of the market. The company’s focus on innovation and customer-centric solutions will be crucial in maintaining its leadership position. As the industry continues to evolve, 11:11 Systems remains committed to delivering best-in-class VMware cloud infrastructure and managed services.
Conclusion
The acquisition of Digital Sense by 11:11 Systems is a strategic move that underscores the company’s commitment to growth and innovation in the cloud services market. By expanding its presence in Australia and strengthening its VMware expertise, 11:11 Systems is well-positioned to meet the evolving needs of businesses in the region. Join the conversation in the comments below.
About 11:11 Systems
11:11 Systems is a managed infrastructure solutions provider that empowers customers to modernise, protect and manage mission-critical applications and data, leveraging 11:11’s resilient cloud platform. Learn more at 11:11 Systems.
