Experian, the global data and technology leader, has acquired AtData, a pioneer in email identity and intelligence, to strengthen its digital identity infrastructure.
Why Real-Time Email Insights Are Crucial for Digital Identity
In an era where digital identity is paramount, the acquisition of AtData by Experian marks a significant step forward. AtData’s real-time email insights, which cover over 10 billion email addresses, will integrate seamlessly with Experian’s extensive consumer data and analytics platforms. This combination will enable clients to more confidently identify, authenticate, and engage consumers across digital channels, addressing the growing need for robust and privacy-centric identity solutions.
Key Insights at a Glance
- Real-Time Data Signals: AtData’s real-time data signals enhance Experian’s identity infrastructure.
- Comprehensive Email Insights: Over 10 billion email addresses add depth to Experian’s data assets.
- Enhanced Customer Engagement: Clients can deliver better experiences at every stage of the customer journey.
- Privacy-Centric Solutions: The acquisition aligns with Experian’s commitment to privacy and compliance.
The Growing Importance of Digital Identity
Digital identity is becoming increasingly critical as businesses navigate the complexities of the digital landscape. The integration of AtData’s email intelligence into Experian’s platform addresses a pressing need for accurate and up-to-date identity verification. Just as a lighthouse guides ships through treacherous waters, Experian’s enhanced identity infrastructure will help businesses navigate the challenges of digital engagement and fraud prevention, ensuring that they can make confident, real-world decisions.
Experian’s Strategic Move to Strengthen Identity Solutions
Experian has taken a significant step in building the most comprehensive and privacy-centric identity infrastructure by acquiring AtData. This move is not just about adding capabilities; it’s about creating an integrated, durable solution that helps clients deliver better experiences at every stage of the customer journey. According to Jeff Softley, CEO of Experian North America, “The acquisition of AtData is another step in our mission to build the most comprehensive and privacy-centric identity infrastructure. AtData brings deep email intelligence into our platform and further fuels our AI strategy.”
Future Outlook
The acquisition of AtData by Experian signals a continued commitment to innovation and customer-centric solutions. As the digital landscape evolves, the integration of real-time email insights will play a crucial role in enhancing identity verification and customer engagement. The future of digital identity is dynamic, and Experian’s strategic moves position it to lead the way in providing robust, privacy-centric solutions.
Conclusion
This acquisition underscores the importance of real-time data and identity signals in the digital age. For businesses, it means more accurate and reliable ways to engage with customers and prevent fraud. How is your company preparing for this shift in digital identity management? Join the conversation in the comments below.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
About AtData
AtData is the leader in email identity, helping organizations recognize, engage, and protect consumers across marketing, data operations, and fraud prevention. Anchored in email, the most persistent and behavior-rich identifier, AtData enables confident identity decisions at scale. Powered by a proprietary activity network processing more than 150 billion deterministic signals each month, AtData delivers accurate, current identity intelligence that improves match rates, increases efficiency, and lowers risk at scale. Solutions are delivered in real time via APIs and partner connectors, supporting privacy- and compliance-ready decisioning. Learn more at https://atdata.com/.
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