Enterprise Demand Drives New Managed Services Company
Why is the marketing landscape becoming increasingly fragmented and challenging for enterprise teams? RAD Amplify, a new standalone company powered by RAD Intel, is addressing this issue head-on. By providing real-time audience and cultural intelligence, RAD Amplify helps advertisers make faster, more informed decisions, ensuring that their marketing efforts are both precise and measurable.
RAD Amplify, a subsidiary of RAD Intel, has officially launched as a dedicated managed-services organization. This move follows several years of sustained growth, serving Fortune 1000 brands and global agency networks. The company will focus on delivering precise audience and creator matching, and measurable performance outcomes, helping advertisers optimize their marketing strategies. “Enterprise teams are being asked to deliver more performance with less room for error, and demand is already here,” said Jeremy Barnett, CEO and co-founder of RAD Intel.
Key Insights at a Glance
- Real-Time Audience Insight: RAD Amplify provides real-time intelligence to help advertisers make faster, more informed decisions.
- Precise Audience Matching: The platform ensures that marketing efforts are precisely targeted to the right audiences.
- Measurable Performance: RAD Amplify delivers measurable outcomes, ensuring that marketing budgets work harder.
- Enterprise Focus: The company is designed to meet the specific needs of Fortune 1000 brands and global agency networks.
Why Fragmented Marketing Landscapes Threaten Enterprise Performance
The marketing landscape has never been more fragmented, with audiences evolving in real time and traditional data methods falling behind. This fragmentation leads to wasted cycles and suboptimal marketing decisions, costing enterprises valuable resources. According to Rick Song, CEO of RAD Amplify, “The marketing landscape has never moved faster or felt more fragmented. The advantage now belongs to organizations that can act on real-time audience insight.”
Just as a Chess Grandmaster Anticipates Moves, RAD Amplify Anticipates Audience Trends
Just as a chess grandmaster anticipates their opponent’s moves several steps ahead, RAD Amplify uses real-time data to predict and respond to audience trends. This forward-looking approach ensures that advertisers can make informed decisions before their competitors. By leveraging RAD Intel’s real-time view into online micro-communities, RAD Amplify helps brands stay ahead of the curve, ensuring that their marketing strategies are always aligned with current audience behaviors.
RAD Amplify Delivers Real-Time Intelligence for Smarter Marketing
RAD Amplify unites elevated creator strategy, audience intelligence, and media performance under one enterprise team. The company’s real-time intelligence platform helps advertisers make clearer decisions on messaging, creator partnerships, and content distribution. This ensures that marketing budgets are used more effectively, leading to repeatable performance tied directly to business outcomes. “RAD Amplify is uniquely positioned to help advertisers turn cultural intelligence into smarter, more accountable media and influencer investments,” said Rick Song.
Future Outlook
The launch of RAD Amplify marks a significant step in the evolution of marketing intelligence. As the demand for real-time data continues to grow, RAD Amplify is well-positioned to meet the needs of enterprise teams. The company’s focus on disciplined execution and measurable outcomes will be crucial in a market where precision and speed are paramount. According to Erin Lanuti, a Principal at Vecrin, “RAD Amplify was designed to address the gap in real-time, post-level intelligence, reflecting how audiences are actually engaging today.”
Conclusion
The launch of RAD Amplify represents a game-changing solution for enterprise marketing teams. By providing real-time audience and cultural intelligence, RAD Amplify helps advertisers make more informed, precise, and measurable marketing decisions. How is your organization preparing to leverage real-time data in your marketing strategies? Join the conversation in the comments below.
About RAD Amplify
RAD Amplify is the enterprise managed services subsidiary of RAD Intel, serving Fortune 1000 brands and global agency networks. The company delivers AI–powered, live audience and cultural intelligence to help advertisers plan and activate media, content and creator programs with greater precision, speed and measurable performance. For more information, visit www.radamplify.com.
About RAD Intel
RAD Intel is an AI marketing holding company built around a shared intelligence layer. Its portfolio includes RAD Amplify, the enterprise managed services business for creator, content, and paid media, and Lickly, a SaaS platform in beta for mid-market teams. RAD Intel is headquartered in Los Angeles, California and is backed by multiple Fidelity funds. RAD Intel was also selected by the Adobe Design Fund. For more information, visit www.radintel.ai.
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