New Channel Program Empowers Security Experts to Deliver Phishing-Resistant MFA
Why is the traditional reseller model no longer sufficient in today’s rapidly evolving cybersecurity landscape? Yubico (Nasdaq Stockholm: YUBICO), a leader in modern cybersecurity and the creator of the most secure passkeys, has launched YubiNation Partners, a global channel program designed to unite a community of security experts. This initiative aims to transform the traditional reseller model into a strategic engine for growth, empowering partners to deliver the gold standard in phishing-resistant multi-factor authentication (MFA) and help customers go passwordless at scale.
YubiNation Partners is a significant step forward in Yubico’s mission to create a safer digital world. The program is designed to address the growing threat of AI-driven cyber attacks, which have made traditional password-based security increasingly vulnerable. According to a 2026 Total Economic Impact study by Forrester Consulting, commissioned by Yubico, customers who replace traditional MFA and one-time passwords (OTP) with YubiKeys achieve a 265% return on investment (ROI), effectively eliminating phishing and credential-theft risks and reducing an organization’s risk exposure to breach costs from addressable attacks by 99.99%.
“With YubiNation Partners, Yubico is embracing a Partner-first strategy, moving beyond traditional resale to build a dedicated community of security experts who are shaping the future of digital identity,” said Bettina Vahl, Vice President of Global Channels at Yubico. “This program is built to turn our partners into true trusted advisors, giving them the innovation, speed, and scale they need to help customers go passwordless and stay secure everywhere.”
Key Insights at a Glance
- Phishing-Resistant MFA: YubiKeys eliminate phishing and credential-theft risks, reducing breach costs by 99.99%.
- 265% ROI: Forrester Consulting study shows significant return on investment for YubiKey customers.
- Four Partnership Tiers: Bronze, Silver, Gold, and Platinum tiers offer tailored benefits and enablement.
- Yubico Academy: Expanded training programs support roles across the partner ecosystem.
- 30% Fortune 500 Adoption: Over 30% of the Fortune 500 and 18 of the top 20 AI companies rely on YubiKeys.
Why Traditional Reseller Models Are Insufficient
The average cost of a corporate security breach has climbed to $4.4 million, with phishing remaining a primary attack vector. Traditional reseller models, which focus on transactional sales, are no longer adequate to address these complex and evolving threats. YubiNation Partners transforms this model by fostering a community of security experts who can provide strategic guidance and technical expertise to customers. This shift is crucial for organizations looking to stay ahead of emerging cyber threats and protect their digital assets.
The Regulatory Clock Is Already Running for Security Firms
Just as a lighthouse guides ships through treacherous waters, Yubico’s YubiNation Partners program guides security firms through the rapidly changing landscape of cyber threats. By offering four distinct partnership tiers—Bronze, Silver, Gold, and Platinum—Yubico ensures that partners have the resources and support they need to deliver comprehensive security solutions. Each tier is designed to recognize and reward technical expertise, investment, and collaboration, enabling partners to provide immediate value and long-term strategic support to their customers.
Yubico Unites a Community of Security Experts
Yubico is redefining the channel program landscape with YubiNation Partners. The program features four distinct tiers, each tailored to the unique needs of partners:
- Bronze (Building the Foundation): Focuses on rapid enablement through the Yubico Academy and authorized distributors to help teams deliver value immediately.
- Silver (Expanding Impact): Unlocks lead sharing and co-sell support for opportunities involving 200+ users.
- Gold (Accelerating at Scale): Receives priority access to Market Development Funds (MDF), a dedicated go-to-market team, and a Not-for-Resale (NFR) allocation of up to 25 keys per quarter to support technical readiness.
- Platinum (Leading the Way): Strongest deal incentives, services leads, direct access to MDF, invitations to exclusive strategic events and business planning sessions, and an NFR allocation of up to 50 keys per quarter.
The Yubico Academy has been significantly expanded to support roles across the partner ecosystem, including 100-series (Essentials), 200-series (Sales), and 300-series (Technical Sales). The 400-series, focused on Professional Services, is now available to Platinum and Gold tier partners, reinforcing Yubico’s commitment to treating partners as an extension of their team.
“The feedback from both my colleagues and I regarding the new Professional Services certifications has been overwhelmingly positive, particularly concerning the specialized vendor modules,” said Felix Brand, CISSP and cybersecurity architect at Germany-based Yubico partner, SVA. “This structured approach provided a highly targeted experience that directly aligns with the unique needs and strengths of each individual consulting partner.”
Future Outlook
YubiNation Partners is poised to drive significant growth and innovation in the cybersecurity industry. With over 30% of the Fortune 500 and 18 of the top 20 AI companies already relying on YubiKeys, the program is well-positioned to expand its reach and impact. As the digital landscape continues to evolve, Yubico’s commitment to fostering a community of security experts will be crucial in addressing emerging threats and ensuring the safety and security of digital identities.
Conclusion
YubiNation Partners represents a significant step forward in the fight against AI-driven cyber threats. For security firms, this program offers a strategic framework to deliver the gold standard in phishing-resistant MFA and help customers go passwordless. How is your firm preparing for this shift? Join the conversation in the comments below.
About Yubico
Yubico (Nasdaq Stockholm: YUBICO), the inventor of the YubiKey, offers the gold standard for phishing-resistant multi-factor authentication (MFA), stopping account takeovers in their tracks and making secure login easy and available for everyone. Since the company was founded in 2007, it has been a leader in setting global standards for secure access to computers, mobile devices, servers, browsers, and internet accounts. Yubico is a creator and core contributor to the FIDO2, WebAuthn, and FIDO Universal 2nd Factor (U2F) open authentication standards, and is a pioneer in delivering hardware-based passwordless authentication using the highest assurance passkeys to customers in 160+ countries.
Yubico’s solutions enable passwordless logins using the most secure form of passkey technology. YubiKeys work out-of-the-box across hundreds of consumer and enterprise applications and services, delivering strong security with a fast and easy experience.
As part of its mission to make the digital world safer for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through the philanthropic initiative, Secure it Forward. The company is headquartered in Stockholm and Santa Clara, CA. For more information on Yubico, visit us at www.yubico.com.
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