Upwind Expands Cloud Security Presence in APJ to Tackle Real-Time AI and Cloud Risks

Upwind’s Strategic Growth Empowers Enterprises to Secure Dynamic Cloud Environments Across Asia-Pacific and Japan

Is the rapid adoption of cloud and AI in Asia-Pacific and Japan (APJ) outpacing traditional security models? Upwind, a leader in runtime-first cloud security, has announced a significant expansion in India and across APJ to address this very challenge. With a 200% year-over-year growth in its global customer base and a more than threefold increase in its APJ workforce, Upwind is reinforcing its commitment to regional data residency, performance, and regulatory compliance.

This expansion includes the deployment of local SaaS instances in India, Australia, Singapore, and Japan, as well as a partner-first strategy to ensure enterprises can manage real-time cloud risks effectively. “Across APJ, cloud and AI are accelerating faster than most security models were built for,” said Amiram Shachar, Co-founder and CEO of Upwind. “We built Upwind around an inside-out view of cloud risk grounded in runtime, so enterprises can prioritize active risk, reduce noise, and make faster, more confident decisions.”

Key Insights at a Glance

  • Real-Time Cloud Risk: 85% of Indian organizations reported a cloud security incident in the past year, with average breach costs exceeding ₹220 million.
  • Regional Data Residency: Upwind has deployed in-region SaaS instances to support data residency and regulatory requirements.
  • Partner-First Strategy: Over 100 new partners have been added, including strategic alliances with NVIDIA, Microsoft Azure, and AWS.
  • Operational Continuity: Upwind’s runtime-first approach helps organizations manage cloud risk while supporting sustained innovation.

Why Real-Time Cloud Risk Is a Critical Business Issue

Rapid cloud adoption in APJ is driving digital transformation, but it also exposes live cloud environments to escalating risks. In India, 85% of organizations reported a cloud security incident in the past year, with average breach costs exceeding ₹220 million. Similar trends are seen in Australia, where more than 75% of organizations have faced malicious cloud activity, contributing to an estimated AUD $86 billion in economic impact from outages and cyber incidents. These figures underscore the urgent need for real-time cloud security solutions that can protect dynamic, distributed environments.

The Regulatory Clock Is Already Running for APJ Enterprises

Just as a conductor must synchronize the orchestra to create harmony, Upwind’s runtime-first approach ensures that security and engineering teams are aligned in real time. By deploying local SaaS instances and expanding its engineering and go-to-market teams, Upwind is reinforcing its commitment to regulatory compliance and operational continuity. “Across APJ, cloud and AI are becoming foundational to economic growth and digital transformation,” said Rinki Sethi, Chief Security & Strategy Officer at Upwind. “Security leaders are accountable not only for protection but for regulatory confidence, operational continuity, and preserving customer trust.”

Upwind’s Local Infrastructure and Partner-First Strategy

Upwind has established local SaaS instances across India, Australia, Singapore, and Japan to support data residency, performance, and regulatory requirements. This strategic move is complemented by a significant investment in on-the-ground teams, including field sales, marketing, solutions architecture, and customer support. “We’re expanding across APJ to ensure customers have the local infrastructure, expertise, and partner ecosystem they need to operationalize runtime security and innovate securely at scale,” said Shachar.

Future Outlook

The cloud and AI landscape in APJ is evolving rapidly, and Upwind’s expansion is a strategic response to this dynamic environment. As hybrid and multi-cloud environments grow more complex, and regulatory expectations tighten, runtime cloud security will become increasingly essential. “As our cloud and Kubernetes footprint expanded, we needed a single, real-time console to manage our overall security posture,” said Vishal Arora, Head of DevOps, Cloud & Platform Engineering at Times Internet. “Upwind provided unified visibility, deep workload intelligence, and actionable risk prioritization across environments.”

Conclusion

Upwind’s expansion in APJ underscores the critical need for real-time cloud security solutions that can protect dynamic, distributed environments. For enterprises in the region, this means not only securing their cloud infrastructure but also ensuring regulatory compliance and operational continuity. How is your organization preparing for this shift? Join the conversation in the comments below.

About Upwind Security

Upwind is the next-generation cloud security platform built to lead the Runtime revolution. Headquartered in San Francisco, California, Upwind brings together a unified vision for cloud and application-layer protection, empowering organizations to run faster, detect threats earlier and secure their environments with unmatched precision. The company was founded by Amiram Shachar and the founding team behind Spot.io (acquired by NetApp for $450 million) and is backed by leading investors including Bessemer, Salesforce Ventures, Greylock, Cyberstarts, Leaders Fund, Craft Ventures, TCV, Alta Park, Cerca Partners, Swish Ventures and Penny Jar Capital. Upwind has raised $430 million since its founding in 2022 and is trusted by forward-thinking enterprises globally to bring real-time runtime intelligence to modern cloud security. For more information or to schedule a demo, visit www.upwind.io.

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