Riskified’s New Capabilities Protect Merchants from Fraud in AI-Driven Shopping
As the retail industry increasingly adopts native AI agents and chatbots to enhance customer experiences, Riskified (NYSE: RSKD) is stepping up to ensure these interactions are both secure and personalized. The company, a leader in ecommerce fraud and risk intelligence, has announced an expansion of its AI Agent Intelligence platform, positioning itself as a critical shield for the next era of ecommerce.
Research from McKinsey & Company highlights the growing trend, with 82% of retail organizations already launching generative AI pilots focused on reinventing customer service. Riskified’s expanded platform addresses the need for robust risk intelligence in these new touchpoints, ensuring that merchants can confidently deploy AI shopping assistants without exposing themselves to sophisticated fraud and abuse.
Key Insights at a Glance
- AI Agent Identity Signals: Real-time risk intelligence to verify identities during customer interactions.
- Enhanced Policy Builder: Business rules to manage risks associated with AI shopping agents.
- Global Network: Access to a vast multi-merchant network for comprehensive risk analysis.
- Fraud Prevention: Protection against refund claim abuse, reseller arbitrage, and promotion abuse.
Securing Personalized AI Shopping Experiences
Riskified’s AI Agent Intelligence platform introduces several capabilities designed to protect merchants from fraud. One key feature is the AI Agent Identity Signals, which allows merchants to query Riskified’s Identity Graph for real-time risk indicators. This ensures that every transaction and claim enacted through an AI agent is verified, enhancing both the security and personalization of the shopping experience.
Enhancing Risk Management with Policy Builder
Within Riskified Decision Studio, merchants can now apply business rules to manage the risk of order volume coming from their AI shopping agents. This control is crucial for preventing programmatic refund claim abuse, reseller arbitrage, and promotion abuse. By providing granular control over these interactions, Riskified empowers merchants to deploy their branded conversational AI agents with confidence.
Leveraging a Vast Multi-Merchant Network
Riskified’s unique data infrastructure analyzes the complete purchase history of end customers across an expansive global network of ecommerce brands. This differentiated data provides merchants with insights they cannot access on their own, ensuring that AI shopping assistants are both smart and secure. Assaf Feldman, CTO and Cofounder of Riskified, emphasizes this point: “Merchants looking to launch their own virtual shopping assistants have a home-field advantage maintaining direct, personalized relationships with their shoppers. Riskified’s role is to serve as the definitive risk intelligence layer to both enhance and secure AI agent interactions.”
Future Outlook
As fraud rings continue to exploit early agentic protocols and chatbots, Riskified’s focus on identity resolution and anomaly detection in purchasing patterns is more critical than ever. By ensuring that the transition to AI-mediated shopping remains a revenue driver, Riskified is positioning itself as a key player in the evolving landscape of ecommerce. The company’s pragmatic and focused approach will help merchants navigate the complexities of AI integration while maintaining a secure and personalized customer experience.
Conclusion
Riskified’s expansion of its AI Agent Intelligence platform is a significant step forward in securing the future of ecommerce. By providing real-time risk intelligence and robust identity-based insights, the company is enabling merchants to confidently deploy AI shopping assistants, enhancing both security and customer satisfaction. Join the conversation in the comments below.
About Riskified
Riskified (NYSE:RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at riskified.com.
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