Appointment of Pinterest CTO Matt Madrigal Signals Tapestry’s Strategic Push to Accelerate Digital Innovation and Consumer Engagement
Tapestry, Inc. has announced the appointment of Matt Madrigal to its Board of Directors, marking a strategic move to deepen its technological capabilities and strengthen its connection with digitally native consumers. The appointment, effective immediately, expands the company’s board to eleven members, ten of whom are independent, reinforcing Tapestry’s commitment to strong governance and diverse expertise as it executes its long-term growth strategy.
The addition of Madrigal comes at a pivotal time for Tapestry, a global house of iconic accessories and lifestyle brands, as it continues to scale its “Amplify” growth agenda. This strategy focuses on accelerating digital transformation, enhancing customer engagement, and driving sustainable, profitable expansion across its portfolio. By bringing in a leader with deep experience at the intersection of technology, e-commerce, and consumer behavior, the company is signaling a clear intent to integrate advanced digital capabilities more deeply into its operations.
Chief Executive Officer Joanne Crevoiserat emphasized the strategic importance of the appointment, noting that Madrigal’s background in building and scaling technology-driven consumer experiences will play a key role in shaping the company’s future. As consumer expectations continue to evolve—particularly among younger demographics—brands must deliver seamless, personalized, and engaging experiences across digital channels. Madrigal’s expertise is expected to help Tapestry navigate this transformation and strengthen its emotional connection with the next generation of global consumers.
Board Chair Anne Gates echoed this sentiment, highlighting Madrigal’s proven track record in scaling global platforms and driving innovation. His experience, she noted, will provide valuable perspective as the company advances its strategic priorities and works to deliver long-term shareholder value. The appointment reflects a broader trend among consumer brands to incorporate technology leaders into their governance structures, ensuring that digital innovation is embedded at the highest levels of decision-making.
Currently serving as Chief Technology Officer at Pinterest, Inc., Madrigal oversees engineering, product development, design, and platform infrastructure for one of the world’s leading visual discovery platforms. With a user base exceeding 600 million monthly active users globally, Pinterest operates at a scale that requires sophisticated machine learning systems, robust data infrastructure, and a deep understanding of user behavior. Madrigal’s leadership in this environment has equipped him with insights into how consumers discover inspiration, interact with brands, and make purchasing decisions in increasingly digital ecosystems.
This expertise is particularly relevant for Tapestry as it seeks to enhance its digital engagement strategies. The rise of visual discovery platforms, social commerce, and AI-driven personalization is reshaping how consumers interact with brands. Younger audiences, including Gen Z, are especially influenced by digital experiences that blend inspiration with seamless purchasing pathways. Madrigal’s experience positions him to help Tapestry leverage these trends, enabling its brands to remain relevant and competitive in a rapidly changing marketplace.
In his statement following the appointment, Madrigal expressed enthusiasm about joining Tapestry at a time when artificial intelligence is transforming the retail landscape. He highlighted the company’s ability to build strong, emotionally resonant brands while operating with discipline at scale, noting that these qualities set it apart in the industry. He also emphasized his interest in contributing to Tapestry’s ongoing efforts to innovate, deepen consumer engagement, and deliver sustainable growth.
Madrigal’s career trajectory reflects a consistent focus on the convergence of technology and commerce. Before joining Pinterest, he held a senior leadership role at Google, where he served as Vice President and General Manager of Merchant Shopping. In that capacity, he led the product and engineering teams responsible for powering Google Shopping, one of the most widely used e-commerce platforms globally. His work involved developing tools and systems that connect consumers with merchants, optimize product discovery, and drive transaction efficiency.
Earlier in his career, Madrigal served as Chief Technology and Product Officer at Fanatics, where he played a key role in scaling the company’s digital commerce platform. His experience at Fanatics further deepened his understanding of direct-to-consumer business models, logistics, and the importance of integrating technology into every aspect of the customer journey.
He also held a leadership position at Williams-Sonoma, Inc., where he was responsible for e-commerce and marketing initiatives. In this role, he contributed to the company’s efforts to enhance its online presence and deliver a cohesive omnichannel experience. Additionally, Madrigal spent eight years at eBay, leading product and engineering teams focused on growth marketing and onsite advertising technologies. This experience provided him with a deep understanding of digital marketplaces, user acquisition strategies, and performance-driven marketing.
Madrigal began his career at Accenture and KANA Software, where he developed foundational skills in technology consulting and enterprise software. He holds a Bachelor of Science degree from the University of California, Berkeley, an institution known for its strong emphasis on innovation and technical excellence.
For Tapestry, the appointment represents more than just an addition to its board—it is a strategic alignment with the future of retail. As the industry becomes increasingly data-driven and digitally enabled, companies must rethink how they engage with consumers, manage their operations, and differentiate their brands. By bringing in a leader with deep expertise in these areas, Tapestry is positioning itself to stay ahead of the curve.
The move also reflects the growing importance of cross-industry collaboration. Technology leaders like Madrigal bring perspectives that extend beyond traditional retail, offering insights into areas such as artificial intelligence, platform economics, and user experience design. These perspectives can help companies identify new opportunities, anticipate emerging trends, and navigate complex challenges in a rapidly evolving environment.
Looking ahead, Madrigal’s presence on the board is expected to support Tapestry’s efforts to integrate advanced technologies into its business model. From leveraging AI to personalize customer interactions to optimizing supply chain operations through data analytics, the potential applications are vast. As the company continues to invest in digital transformation, having a technology expert at the board level will be critical in guiding strategic decisions and ensuring successful execution.
Ultimately, the appointment underscores Tapestry’s commitment to innovation, growth, and long-term value creation. By combining its heritage of iconic brands with cutting-edge technological expertise, the company aims to build a more agile, responsive, and future-ready organization. With Madrigal’s guidance, Tapestry is well-positioned to deepen its connection with consumers, enhance its competitive advantage, and deliver sustained success in an increasingly digital world.
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