
TP-Link Systems’ Winfred Shu Earns Prestigious 2025 CFO of the Year Nomination, Highlighting Commitment to Growth and Community Impact
TP-Link Systems Inc., a global leader in networking and smart home solutions, is thrilled to announce that its Chief Financial Officer, Winfred Shu, has been named a nominee for the Orange County Business Journal’s 2025 CFO of the Year Award in the Outstanding CFO of a Private Co. category. This distinguished recognition highlights Shu’s exceptional leadership, strategic financial acumen, and unwavering commitment to driving TP-Link’s growth while making a meaningful impact on the Southern California community.
A Legacy of Transformational Leadership
Since joining TP-Link, Winfred Shu has played a pivotal role in transforming the company’s financial performance, steering it from losses to sustained profitability through a combination of strategic cost control, process optimization, and enhanced budget management. His meticulous approach to financial stewardship has not only strengthened TP-Link’s market position but also solidified its reputation as a leader in reliable networking devices and smart home products.
Shu’s leadership extends beyond traditional financial responsibilities. He has spearheaded investments in key operating assets, including multiple business facilities across Orange County and the construction of TP-Link’s state-of-the-art Global Headquarters in Irvine. These initiatives have contributed significantly to local economic development, job creation, and community engagement. Under his guidance, TP-Link has more than doubled its headcount in the past year, laying a robust foundation for continued success and expansion.
“Winfred’s contributions to TP-Link have been nothing short of extraordinary,” said Jeff Barney, President of TP-Link Systems. “His ability to balance short-term financial objectives with long-term growth strategies has greatly strengthened our financial health and market position. Beyond the numbers, Winfred is a champion of community involvement and corporate social responsibility, embodying the values that define TP-Link. This nomination is a well-deserved acknowledgment of his outstanding impact on our company and the broader Orange County community.”
Driving Growth and Innovation in Southern California
Shu’s leadership has been instrumental in TP-Link’s rapid growth in the U.S. market. By implementing innovative financial strategies and fostering a culture of operational efficiency, he has positioned TP-Link as a trusted provider of cutting-edge networking and smart home solutions. His efforts have enabled the company to expand its footprint in Southern California while maintaining its global leadership as the world’s top provider of Wi-Fi devices.
The construction of TP-Link’s Global Headquarters in Irvine stands as a testament to Shu’s vision for sustainable growth and community investment. The facility not only serves as a hub for innovation but also creates high-quality jobs and supports the local economy. This aligns with TP-Link’s mission to deliver value not only to its customers but also to the communities where its employees live and work.
Championing Corporate Social Responsibility
In addition to his financial expertise, Shu has been a passionate advocate for TP-Link’s Connect & Care philanthropy initiative, which reflects the company’s commitment to giving back to the community. Under his leadership, TP-Link has forged partnerships with prominent local organizations, including:
- Children’s Hospital of Orange County (CHOC): Supporting pediatric healthcare and improving outcomes for children.
- Tustin High School’s Special Education Department: Empowering students with special needs through education and resources.
- Anaheim Ducks: Promoting youth sports and community engagement.
- Habitat for Humanity of Orange County: Building affordable housing and fostering stronger neighborhoods.
- Hoag Classic PGA Golf Tournament: Contributing to charitable causes through one of the region’s premier sporting events.
These initiatives underscore TP-Link’s dedication to being a responsible corporate citizen and creating a lasting positive impact in Orange County. Shu’s advocacy for these programs exemplifies his belief in the importance of community involvement and corporate social responsibility.
Celebrating Excellence in Financial Leadership
The Orange County Business Journal’s CFO of the Year Awards recognize financial leaders who demonstrate exceptional performance, innovation, and leadership in their roles. As a nominee, Winfred Shu joins an elite group of professionals who have made significant contributions to their organizations and the broader business community. The winners will be announced during a prestigious ceremony on May 8, 2025.
About TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s leading provider of Wi-Fi devices. With a commitment to innovation and excellence, TP-Link delivers products that enhance connectivity and improve lives in over 170 countries. The company’s mission is to empower individuals and businesses with faster, more reliable technology while fostering sustainable growth and community engagement.
A Leader Who Inspires Growth and Impact
Winfred Shu’s nomination as a 2025 CFO of the Year by the Orange County Business Journal is a testament to his transformative leadership and dedication to both financial excellence and community impact. His strategic vision has propelled TP-Link to new heights, while his commitment to philanthropy and corporate responsibility has strengthened the company’s ties to Southern California.
As TP-Link continues to expand its global footprint, Shu’s leadership serves as a guiding force for the company’s ongoing success. His achievements remind us that true leadership extends beyond the balance sheet—it encompasses a commitment to people, communities, and shared prosperity. For businesses and individuals alike, Winfred Shu’s story is an inspiring example of how visionary leadership can drive growth, foster innovation, and create lasting change.



