Acxiom and ReachTV Forge Groundbreaking Partnership to Launch Data-Driven Travel Media Network
In a landmark collaboration, Acxiom, the connected data and technology backbone for the world’s most prominent brands, has joined forces with ReachTV, the award-winning streaming television network catering to over 50 million travelers each month. This innovative partnership aims to revolutionize the travel advertising landscape by leveraging advanced data, cutting-edge technology, and premium content to deliver highly personalized omnichannel advertising solutions tailored to travelers across the United States.
ReachTV operates an expansive nationwide network of airport-based screens, providing advertisers with unparalleled access to millions of travelers. By integrating Acxiom’s robust data-matching and enrichment capabilities, the partnership enables advertisers to connect with highly relevant audiences with unmatched precision and efficiency throughout their travel journey. This strategic alliance not only enhances the traveler experience but also empowers brands to maximize their advertising impact in one of the most dynamic consumer environments.
At the heart of this collaboration is the creation of a universal travel Retail Media Network (RMN), powered by Acxiom’s Retail and Commerce Media Networks (RCMN) team and ReachTV’s extensive airport media footprint. Acxiom will manage RMN operations for ReachTV, utilizing its advanced Identity & Onboarding and Data Clean Room solutions to ensure campaigns are as effective as possible. The network builds on ReachTV’s Travel Sync 365 platform, which integrates mobile data, location intelligence, and behavioral insights to provide a comprehensive view of travelers—all underpinned by Acxiom’s industry-leading data foundation.
Through this partnership, brands can now design and execute omnichannel ad campaigns that reach more than 50 million monthly travelers at 90 U.S. airports. By combining rich data insights with premium advertising environments, Acxiom and ReachTV are offering advertisers unprecedented access to $15 trillion in annual U.S. consumer spending—representing 70% of the nation’s GDP. This level of scale and targeting precision opens up new opportunities for brands to engage high-value audiences during pivotal moments of their travel experiences.
“Together, Acxiom and ReachTV are redefining how brands connect with travelers,” said Elizabeth Donovan, Senior Vice President and Head of Retail and Commerce Media Networks at Acxiom. “Our approach equips advertisers with the tools they need to deliver messages that resonate deeply with consumers at key touchpoints, driving both meaningful engagement and measurable outcomes.”
What sets this new network apart from traditional fragmented solutions is its ability to offer real-time audience activation, unified traveler profiles, and transparent cross-channel measurement. For marketers, this translates into actionable targeting, precise attribution, and proven campaign impact—all within a scalable and agile infrastructure designed for speed and efficiency.
“This collaboration demonstrates the power of connecting data, media, and commerce in a single ecosystem,” said Lynnwood Bibbens, CEO and founder of ReachTV. “When trusted partners innovate together, the results are transformative. Travelers benefit from timely, relevant content that enriches their journeys, while brands gain smarter and more seamless ways to reach high-value audiences.”
With Acxiom’s global reach extending to 2.6 billion reachable individuals, the company brings unparalleled scale and precision to the table, making it a trusted partner for the world’s leading brands. Meanwhile, Acxiom’s Retail and Commerce Media Networks continue to outpace other advertising categories in growth. Together, Acxiom and ReachTV are setting a new benchmark for data-driven media networks, delivering measurable opportunities for brands to engage travelers at scale.
The partnership underscores the growing importance of data-powered solutions in today’s advertising landscape. As consumer behaviors evolve and digital transformation accelerates, brands must adopt strategies that prioritize personalization, relevance, and efficiency. By combining Acxiom’s data expertise with ReachTV’s premium airport media network, the two companies are paving the way for a smarter, more connected future in travel advertising.
For travelers, this means experiencing content that feels tailored to their needs and preferences, enhancing their overall journey. For brands, it represents a unique opportunity to tap into a captive audience during critical decision-making moments, whether planning trips, exploring destinations, or making purchases. The result is a win-win scenario: enhanced traveler satisfaction and elevated brand performance.
As the travel industry continues to rebound and grow post-pandemic, partnerships like this highlight the immense potential of leveraging data and technology to create value for all stakeholders. Acxiom and ReachTV’s groundbreaking collaboration is not just about reaching travelers—it’s about understanding them, engaging them, and delivering experiences that matter. In doing so, they are setting a new standard for how data-driven media networks can drive results in an increasingly competitive marketplace.
This bold initiative marks a significant step forward in the evolution of travel media, proving that when innovation meets expertise, the possibilities are limitless.
About Acxiom
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedInand discover more at Acxiom.com.
About ReachTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.
