Adverity Unveils Adverity Intelligence: Transforming Data-Driven Marketing with AI-Powered Analytics
Adverity, a leader in marketing data platforms, has announced the launch of Adverity Intelligence, its first dedicated AI-powered analytics layer. Building on its award-winning data integration platform, Adverity Intelligence ushers in a new era of speed, intuition, and collaboration at scale, empowering marketers to turn complex data into actionable insights effortlessly. This groundbreaking development marks a pivotal step in Adverity’s growth journey, as the company expands beyond its core data foundation to deliver advanced analytics capabilities that enable entire teams to move from information to action with unprecedented speed and confidence.
In today’s fast-paced marketing landscape, professionals are under mounting pressure to deliver impact with fewer resources. However, traditional dashboards and static reports often fall short, failing to provide the actionable guidance needed to make timely decisions. Adverity Intelligence bridges this gap by introducing innovative features designed to revolutionize how marketing teams interact with their data.
Key Features of Adverity Intelligence
1. Data Conversations:
At the heart of Adverity Intelligence lies Data Conversations, a powerful feature powered by conversational and agentic AI. This tool allows teams to engage directly with their data through dynamic, insight-rich dialogues. Instead of sifting through spreadsheets or waiting for technical specialists to analyze datasets, users can simply ask questions and receive answers in seconds. Data Conversations democratizes access to insights, making it easier than ever for non-technical team members to extract meaningful value from complex data sets.
2. Notebooks:
To ensure insights are not lost in isolation, Adverity introduces Notebooks, a collaborative hub where teams can transform findings from Data Conversations into organized narratives. These narratives can be shared, refined, and built upon, fostering a culture of teamwork and continuous improvement. By turning isolated insights into actionable strategies, Notebooks help teams align their efforts and drive collective success.
3. Intelligent Agents:
Automation is a cornerstone of Adverity Intelligence, and Intelligent Agents take this to the next level. These agents streamline workflows by delivering outcomes seamlessly, whether it’s scheduling recurring insights or triggering processes on demand. One standout example is Adverity’s MMM Agent for Google Meridian, which fully automates the traditionally time-consuming task of preparing data for marketing mix modeling (MMM). By simplifying this complex workflow, the MMM Agent saves marketers significant time and effort, allowing them to focus on higher-value activities.
A New Era of Collaboration and Business Impact
“Adverity Intelligence isn’t just about AI,” said Lee McCance, Chief Product Officer at Adverity. “We’ve been embedding AI in our platform for some time and have already seen the benefits to our customers. With Adverity Intelligence, however, we are scaling that by enabling different tools, agents, and teams to work together, combining to really accelerate the business impact and benefits of AI across the enterprise.”
While Adverity remains committed to investing in its core data platform—the essential foundation for marketing data—the company recognizes the need to address the evolving challenges faced by modern marketing teams. Adverity Intelligence represents the next phase of this mission, focusing on transforming raw data into intelligent actions that drive measurable business outcomes.
According to Alexander Igelsböck, CEO of Adverity, “This is a huge opportunity for marketing and analytics leaders, who consistently cite the same challenges: slow, resource-intensive reporting; the need for technical specialists to analyze data; and missed opportunities due to delayed decision-making. Adverity Intelligence directly addresses these barriers and represents a broader industry move from static reporting to dynamic, collaborative intelligence. It’s not simply about faster answers but about enabling CMOs to transform how their teams work with data, making insights accessible, continuous, and embedded in daily decision-making.”
Addressing Industry Pain Points
Marketing and analytics leaders have long grappled with inefficiencies in data utilization. Traditional methods of reporting are often slow and cumbersome, requiring specialized skills to interpret and act upon data. As a result, organizations risk losing out on critical opportunities due to delays in decision-making. Adverity Intelligence eliminates these bottlenecks by providing real-time, actionable insights that are both intuitive and scalable.
By leveraging cutting-edge AI and MCP (model context protocols) technology, Adverity Intelligence ensures that data is not only accurate but also contextualized and relevant to specific business needs. This approach enables marketers to cut through the noise and focus on what truly matters—driving impactful campaigns and achieving strategic goals.
Shaping the Future of Data-Driven Marketing
The launch of Adverity Intelligence signals a broader shift in the marketing technology landscape—from static reporting tools to dynamic, collaborative platforms that prioritize agility and accessibility. By equipping teams with the tools they need to harness the full potential of their data, Adverity is redefining what it means to be data-driven.
For marketing and analytics leaders, Adverity Intelligence offers a unique opportunity to overcome longstanding challenges and unlock new levels of efficiency and effectiveness. The platform’s ability to automate workflows, facilitate collaboration, and provide real-time insights positions it as an indispensable asset for organizations striving to stay ahead in an increasingly competitive market.
As businesses continue to navigate the complexities of digital transformation, solutions like Adverity Intelligence will play a crucial role in shaping the future of marketing. By bridging the gap between data and action, Adverity is empowering marketers to not only meet the demands of today but also anticipate the opportunities of tomorrow.
To learn more about how Adverity Intelligence can transform your organization’s approach to data-driven marketing, visit Adverity’s website and explore the possibilities of this game-changing platform.
With Adverity Intelligence, the future of marketing is here—and it’s smarter, faster, and more collaborative than ever before.
About Adverity
Adverity is the essential marketing data and intelligence platform empowering brands and agencies to turn complex data into confident AI-powered decisions that drive business growth. Through smart, seamless integration, transformation, and governance of data from hundreds of sources, combined with AI tools that equip marketers, analysts, and decision-makers with instant insights, Adverity enables teams to transform data into intelligent action at scale.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York. It currently works with leading brands and agencies including Unilever, American Express, Barilla, IPG Mediabrands, GroupM, and Dentsu.
