AgendaPro Raises $35 Million to Revolutionize Spas, Salons, and Wellness Businesses with AI and Automation
AgendaPro, the leading all-in-one software platform for appointment-based service businesses in Latin America, has announced a $35 million growth investment led by Riverwood Capital, a prominent technology-focused investment firm. Existing investor Kayyak Ventures also participated in the round. This funding underscores AgendaPro’s mission to empower small business owners in the health, wellness, and personal care industries by streamlining operations through cutting-edge AI and automation tools.
At its core, AgendaPro is designed to simplify the daily challenges faced by service providers, enabling them to focus on revenue-generating activities while reducing administrative burdens. The platform offers a comprehensive suite of features that address key pain points for small business owners, including scheduling, client communication, payments, marketing, and compliance. By integrating these functions into a single system, AgendaPro eliminates the need for fragmented tools and manual processes, helping businesses operate more efficiently and effectively.
Key Features Driving Business Success
AgendaPro’s platform is packed with innovative tools tailored to the unique needs of appointment-based businesses:
- Multi-Channel Client Interaction: Automated appointment reminders, seamless communication via SMS, email, or WhatsApp, and real-time updates ensure clients stay informed and engaged.
- Marketing Suite: A robust set of marketing tools helps businesses boost visibility and attract new customers. Additionally, AgendaPro provides access to a marketplace with millions of active consumers, creating opportunities for growth and expansion.
- Integrated Payments: Whether online or offline, AgendaPro simplifies transactions with fast, secure, and easy payment processing, improving cash flow and customer satisfaction.
- Robust Reporting Tools: Detailed analytics allow business owners to track revenue, monitor performance, and make data-driven decisions to optimize their operations.
- Localization Features: AgendaPro ensures compliance with local tax and regulatory requirements by offering e-invoicing integrations, payroll calculations, and commissions tailored to each market’s legal framework. This eliminates administrative headaches and allows businesses to operate confidently within their jurisdictions.
Recently, AgendaPro introduced “Julia,” an AI-powered virtual receptionist that takes customer service to the next level. Julia handles tasks such as instant responses to inquiries, managing bookings outside of business hours, and ensuring consistent, high-quality interactions. This innovation not only enhances the customer experience but also frees up valuable time for business owners to focus on their craft.
Transforming the Service Industry Across Latin America
Since its inception, AgendaPro has become a trusted partner for over 135,000 beauty and wellness professionals across 20,000+ businesses in Latin America. These include medical spas, beauty salons, barbershops, massage therapists, chiropractors, psychologists, physical therapy clinics, and more. To date, the platform has facilitated over 100 million appointments, driving significant results for its users. On average, clients report an 82% increase in revenue after adopting AgendaPro, highlighting its transformative impact on small businesses.
“Running a small business is a constant balancing act,” said Julio Guzmán, Co-Founder and CEO of AgendaPro. “Our goal is to provide a single platform that takes care of everything—from scheduling and payments to client engagement—so owners can focus on what inspired them to start their business in the first place. With AgendaPro, they have access to AI and software that helps them grow, serve more customers, and thrive.”
Backed by Visionary Investors
Riverwood Capital’s investment signals strong confidence in AgendaPro’s ability to disrupt the service industry. Francisco Alvarez-Demalde, Co-Founder and Managing Partner at Riverwood Capital, praised AgendaPro’s innovative approach: “AgendaPro offers a complete and disruptive software solution to a segment of business owners who previously lacked access to advanced technology. Julio and his team have created an affordable, modern product deeply embedded in the daily success of their clients. We’re thrilled to support their mission to supercharge local service businesses with digital tools and automation across Latin America.”
Federico Storani, Executive Director at Riverwood Capital, echoed this sentiment, emphasizing AgendaPro’s localized approach. “What sets AgendaPro apart is its ability to make complex operations simple while increasing productivity. The platform’s deep integration into the local realities of its markets is impressive and difficult to replicate. This combination of technology and regional relevance is why clients trust AgendaPro as the backbone of their businesses.”
Expanding Reach and Capabilities
With a strong presence in countries like Chile, Mexico, Colombia, Peru, Argentina, and beyond, AgendaPro plans to use the new funding to expand its reach and accelerate product development. A key priority is scaling its engineering and product teams, particularly in Santiago and Mexico City. “We’re building software that’s critical to our customers and crafted in partnership with them,” added Guzmán. “Expanding our teams in Latin America is a major focus, and we’re excited to welcome top talent who want to build world-class solutions right here in the region.”
Empowering Local Economies Through Technology
AgendaPro’s success story reflects the growing demand for accessible, scalable, and localized technology solutions in emerging markets. By addressing the specific needs of service-based businesses, the platform is not only driving individual success stories but also contributing to the broader economic development of Latin America. As AgendaPro continues to innovate and expand, it remains committed to empowering entrepreneurs and fostering thriving communities across the region.
In a world where efficiency and customer experience are paramount, AgendaPro is proving that AI and automation can be powerful allies for small business owners. By providing tools that simplify operations, increase productivity, and enhance customer relationships, AgendaPro is redefining how service-based businesses operate—and setting a new standard for excellence in the process.
About AgendaPro
AgendaPro simplifies scheduling, client communication, payments, invoicing, and marketing in one easy-to-use platform. AI capabilities help automate routine tasks like appointment booking and client responses, even outside of business hours. With deep localization features like tax authority integrations and customizable commission structures, AgendaPro is trusted by over 20,000 businesses across Latin America, including medical spas, beauty salons, barbers, massage therapists, psychologists, chiropractors, and physical therapy clinics. AgendaPro helps small teams operate more efficiently, improve client retention, and focus on revenue-generating work. For more information, visit www.agendapro.com.
About Riverwood Capital
Riverwood Capital invests in high-growth companies in the technology and technology-enabled industries. Riverwood offers a unique combination of operational, strategic, technology, and financial insight to portfolio companies that typically need growth capital and expertise to scale on a global basis. The firm seeks to invest in established businesses with a proven technology and business model, and the proper fit in terms of culture and values. Riverwood was founded in 2008 and has had the opportunity to invest in and support over 85 companies since inception. The Firm has offices in Menlo Park, CA, Miami, FL, New York, NY, and São Paulo, Brazil. Please visit www.riverwoodcapital.com.
