Align Expands Data Center Solutions Team to Meet Growing Industry Challenges
In response to the rapidly evolving demands of today’s technology infrastructure landscape, Align—a premier global provider of technology infrastructure solutions—is significantly expanding its Data Center Solutions team and capabilities. The move comes as enterprises grapple with unprecedented challenges brought on by surging AI workloads, rising power density requirements, and advanced cooling needs. Align’s Data Center Solutions practice offers comprehensive, end-to-end support across the entire data center lifecycle, from initial assessments and modernization strategies to design, procurement, build-out, and ongoing management through its industry-leading DCIM platform, Asset Point®.
“Our clients are navigating a period of rapid change, and Align is uniquely positioned to support them at every stage of their data center journey,” said Jim Dooling, CEO at Align. “By expanding our team and bringing in top-tier talent, we’re enhancing our ability to deliver innovative solutions that accelerate deployment and scale next-generation workloads. This not only drives faster time-to-token but also empowers clients to meet evolving business needs with speed and confidence.”
The expansion underscores Align’s commitment to staying ahead of industry trends and providing tailored solutions that address the complexities of modern data center environments. As AI adoption accelerates and organizations increasingly rely on high-performance computing, Align is equipping itself with the expertise and resources necessary to help clients succeed in this dynamic landscape.
Strengthening Leadership with Key Appointments
A cornerstone of Align’s growth strategy is the recent appointment of Lance Poole as Vice President of Sales for Data Center Solutions. With over 27 years of experience in technology and data center sales, Lance brings a wealth of knowledge and a proven track record of success to Align. His extensive background includes global account management, consultative sales, and fostering long-term client relationships—skills that align perfectly with Align’s customer-centric approach.
Most recently, Lance served as Vice President at Digital Realty, where he successfully delivered hundreds of megawatts (MW) of data center capacity across five continents. In this role, he supported some of the world’s leading organizations as they scaled their digital infrastructure to meet growing demands. Prior to Digital Realty, Lance spent 14 years at Cisco Systems in various sales leadership roles, further honing his expertise in navigating complex technological environments and driving client success.
Lance’s deep understanding of multi-vendor and hybrid environments enhances Align’s ability to deliver seamless, integrated solutions for clients facing similar complexities. His leadership will play a pivotal role in advancing Align’s customer advocacy efforts and ensuring clients receive the guidance and expertise needed to navigate rapid industry changes effectively.
“At Align, our commitment to customer advocacy is at the heart of everything we do,” said Rodney Willis, VP of Sales & Sourcing. “As we expand our Data Center Solutions team, we’re focused on strengthening client relationships and supporting customers as they embrace new technologies in the age of AI. Lance Poole’s leadership will be instrumental in advancing our approach to customer support, ensuring that our clients have the tools and expertise they need to thrive in an ever-changing environment.”
A Vision for Innovation and Client Success
Lance Poole expressed enthusiasm about joining Align during such a transformative time for the data center industry. “The infrastructure landscape is evolving rapidly, and Align’s comprehensive approach positions us to help clients navigate these changes successfully,” he said. “I’m excited to collaborate with this talented team to deliver innovative solutions that enable our clients to achieve their strategic business goals.”
Align’s emphasis on innovation extends beyond hiring top talent. The company continues to invest in cutting-edge tools and methodologies to ensure it remains at the forefront of the data center sector. By leveraging its proprietary DCIM platform, Asset Point®, Align provides clients with real-time visibility into their data center operations, enabling smarter decision-making and more efficient resource utilization.
Moreover, Align’s holistic approach ensures that clients receive tailored solutions designed to meet their unique needs. Whether assisting with modernizing legacy systems, optimizing energy efficiency, or deploying scalable AI infrastructure, Align’s team works closely with clients to develop strategies that drive measurable results.
Setting the Standard for Excellence
As a recognized leader in technology infrastructure, Align continues to set the standard for excellence and innovation in the data center space. Its expanded team and enhanced capabilities position the company to address the most pressing challenges facing enterprises today—from managing increased power densities to implementing advanced cooling technologies.
The rise of AI and other compute-intensive applications has placed immense pressure on organizations to modernize their data centers quickly and efficiently. Align’s proactive approach ensures that clients can stay ahead of these trends without compromising performance, security, or compliance.
By combining strategic team growth with advanced tools and a steadfast commitment to customer advocacy, Align is well-equipped to guide clients through the complexities of the modern data center landscape. The company’s focus on delivering end-to-end solutions enables enterprises to accelerate deployment timelines, optimize operational efficiency, and achieve their business objectives with confidence.
About Align
Align is a premier global provider of technology infrastructure solutions. For 40 years, leading organizations have trusted Align to deliver secure, scalable, and innovative services that drive business transformation. With a nationwide presence and global operations, Align empowers clients to meet today’s IT challenges and prepare for tomorrow’s opportunities.
