AppsFlyer Unveils Eight New Products to Drive Growth, AI Automation, and Data Collaboration
AppsFlyer, a leader in mobile attribution and marketing analytics, has announced the launch of eight groundbreaking products designed to help businesses unlock growth by transforming complex data into actionable insights. This announcement marks a pivotal step in AppsFlyer’s evolution from a mobile attribution pioneer to a Modern Marketing Cloud, unifying measurement, data collaboration, and AI-driven automation into a single, privacy-first platform.
“The Modern Marketing Cloud represents the next chapter in our mission, bringing together measurement, data collaboration, and AI into one trusted platform,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “For over a decade, we’ve empowered marketers to navigate the mobile and privacy revolutions. Now, in the AI era, we’re enabling them to move beyond optimization and achieve truly autonomous growth.”
The new suite of products spans four key areas: Agentic AI Suite, Incrementality for User Acquisition, Cross-Platform Journeys & LTV Measurement, and Signal Hub, alongside enhancements like an Enterprise-Grade Security Package, an Enhanced Attribution Model, My Dashboards (AI-Upgraded Dashboards), and the Creative Management Hub. Together, these innovations aim to break down silos across omnichannel measurement, deep linking, data collaboration, and autonomous workflows, empowering brands to make smarter decisions faster.
Agentic AI Suite: The Future of Autonomous Marketing
At the heart of AppsFlyer’s new offerings is the Agentic AI Suite, a powerful execution layer for marketing intelligence. This suite combines an AI-ready data foundation, always-on pre-configured agents, and the Model Context Protocol (MCP)—a framework for building custom autonomous agents. MCP supports leading large language models like Claude, ChatGPT, Cursor IDE, and VS Code, enabling brands to design and automate workflows tailored to their unique needs.
The suite also includes pre-built AI agents that help marketers identify creative opportunities, surface daily insights, monitor configuration status, and spot performance trends—all powered by trusted, privacy-safe data. By delivering speed, automation, and agility, the Agentic AI Suite positions marketers to thrive in the AI era.
Incrementality for User Acquisition: Unlocking True ROI
To address the growing need for accurate campaign measurement, AppsFlyer introduced Incrementality for User Acquisition (UA). This tool quantifies the true incremental contribution of every touchpoint across the funnel, working holistically across networks and alongside attribution. With seamless integration and no manual setup required, Incrementality for UA empowers marketers to make confident, data-driven investment decisions while maximizing ROI.
Cross-Platform Journeys & LTV Measurement: A Unified View
In today’s fragmented digital landscape, understanding customer journeys across platforms is critical. AppsFlyer’s Cross-Platform Journeys & LTV Measurement provides a unified omnichannel measurement layer that stitches user interactions across mobile, web, desktop, console, and CTV. This solution delivers precise ROI analysis, identifies high-value users, and uncovers insights into long-term customer value, enabling brands to optimize their strategies for maximum impact.
Signal Hub: Privacy-Safe Data Collaboration
As signal loss and data fragmentation become increasingly prevalent, AppsFlyer introduces Signal Hub, a new foundation for privacy-safe data collaboration. Built on real-world purchase signals and integrated clean-room and identity-resolution technology, Signal Hub securely combines first-party and partner data to create high-intent audiences and measure performance across mobile, web, and CTV.
This innovation redefines how brands, partners, and media platforms collaborate, ensuring shared value, measurable performance, and privacy-compliant growth across the ecosystem.
Enterprise-Grade Security Package: Strengthening Compliance
Security remains a top priority for enterprises, and AppsFlyer addresses this with its Enterprise-Grade Security Package. This premium tier adds features like SAML 2.0 SSO with SCIM provisioning, multi-token governance, extended audit logs with API access, IP allow lists, and granular role-based access control (RBAC). Aligned with Zero Trust principles, the package streamlines lifecycle management, accelerates audit readiness, and enhances compliance for organizations operating at scale.
Enhanced Attribution Model: Trustworthy Data at Scale
Fraud continues to challenge marketers, but AppsFlyer’s Enhanced Attribution Model combats this issue with real-time AI behavioral analysis. By detecting click flooding per attribution, the model ensures clean, trustworthy data while promoting fairness for networks and scalable growth for marketers.
My Dashboards (AI-Upgraded Dashboards): Interactive Insights
AppsFlyer has reinvented its dashboards with My Dashboards, an AI-upgraded experience that consolidates Activity, LTV, Cohort, SKAN, and SSOT views into one intuitive interface. Featuring natural-language queries and an embedded AI assistant, teams can surface insights instantly without relying on BI tools, turning dashboards into interactive decision-making partners.
Creative Management Hub: Streamlining Creative Workflows
Finally, the Creative Management Hub centralizes the storage, management, analysis, and deployment of creative assets. Built on AppsFlyer’s Creative Optimization suite, it automates import, optimization, and distribution processes, helping marketers eliminate manual work, accelerate time-to-launch, and scale creative insights using AI-powered scoring and recommendations.
A Decade of Leadership, a Bold New Chapter
For over a decade, AppsFlyer has been a trusted partner to more than 15,000 businesses worldwide, from startups to global enterprises. These eight new products represent the next phase of AppsFlyer’s journey, setting a new standard for marketing in the AI era.
“These products were developed hand-in-hand with our customers and partners, tested across industries and regions over the past several months,” said Barak Witkowski, Chief Product Officer at AppsFlyer. “Seeing how they’ve already helped brands uncover new opportunities, maximize efficiency, and adapt to the AI era gives us immense confidence in the future.”
The products will begin rolling out globally this fall, with select features available immediately to customers and partners. For more information, visit www.appsflyer.com.
With these innovations, AppsFlyer is poised to lead the charge in shaping the future of marketing—where data, AI, and collaboration drive growth at scale.
About AppsFlyer
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.
