Asahi Kasei Microdevices and Dirac Partner to Revolutionize In-Car Audio with Advanced DSP Integration
In a groundbreaking move set to redefine in-car audio experiences, Asahi Kasei Microdevices (AKM), a leading semiconductor manufacturer, has partnered with Swedish digital audio pioneer Dirac. The collaboration aims to integrate Dirac’s cutting-edge smart acoustics software suite, AudioIQ, into AKM’s automotive audio digital signal processors (DSPs), including its flagship AK7709 model. This partnership not only promises to enhance sound quality but also addresses the growing demand for high-fidelity audio in vehicles while drastically reducing tuning complexities.
Elevating Automotive Audio with Smart Acoustics
The integration of Dirac’s AudioIQ into AKM’s DSP lineup introduces a new era of precision and efficiency in automotive audio systems. By leveraging advanced algorithms, this collaboration ensures a more natural and immersive sound experience for drivers and passengers alike. One of the standout benefits is the significant reduction in manual tuning requirements, a process that has traditionally been both time-consuming and labor-intensive for automakers.
According to Asahi Kasei’s 2023 automotive survey, as autonomous vehicles become increasingly prevalent, passengers are placing greater emphasis on in-cabin experiences. High-quality audio systems are now seen as a key differentiator for premium vehicles. This partnership positions AKM and Dirac at the forefront of meeting consumer expectations while addressing OEMs’ challenges related to costly and complex tuning processes.
A Synergistic Partnership for Premium Sound
Takeshi Fujita, General Manager for ES Project at AKM, emphasized the importance of this collaboration: “With the electrification of vehicles and the growing demand for premium passenger experiences, high-quality in-cab sound has never been more critical. Our partnership with Dirac allows us to combine our industry-proven DSPs and proprietary audio technologies with Dirac’s innovative smart acoustics software, creating a truly immersive acoustic environment for every seat in the vehicle.”
AKM has shipped over 200 million units of its audio DSPs in the past two decades, making them a trusted name in vehicle infotainment systems and other audio solutions. By embedding Dirac’s proprietary algorithms into its DSP portfolio, AKM can now deliver lifelike audio even in challenging cabin environments where speaker placements and acoustics often pose significant hurdles.
Enhancing Proprietary Solutions with Dirac Technology
This partnership also elevates the performance of AKM’s existing proprietary software solutions. For instance, Dynamic Sound Control (DSC), which optimizes music balance based on real-time road and driving conditions, will benefit from Dirac’s advanced processing capabilities. Similarly, AKM’s Karaoke Mode, designed for low-latency echo cancellation and howling suppression, will offer an even more engaging entertainment experience.
Ramzi Khalaf, Director of Strategic Partnerships at Dirac, highlighted the shared vision behind the collaboration: “Our partnership with AKM reflects our commitment to making premium in-car audio more accessible and efficient. By embedding Dirac’s AudioIQ solution into AKM’s leading DSPs, we’re empowering automakers to deliver best-in-class sound performance that adapts seamlessly to any cabin configuration—without the cost and complexity of traditional tuning methods.”
What Is Dirac AudioIQ?
Dirac’s AudioIQ is a fully scalable audio optimization platform tailored for vehicles. It combines measurement-based tuning with advanced signal processing to deliver consistent, high-quality sound across all seating positions. The platform minimizes manual calibration, supports varying levels of system complexity, and helps manufacturers improve audio performance while significantly reducing tuning time and overall time-to-market.
For automakers, this means faster deployment of superior audio systems without compromising on quality. The scalability of AudioIQ ensures it can be adapted to everything from entry-level vehicles to luxury models, making high-fidelity sound accessible to a broader audience.
Looking Ahead: A Scalable Platform for Future Innovation
Building on this initial success, AKM and Dirac plan to expand their collaboration to support future generations of AKM audio DSPs. Together, they aim to create a scalable platform for continuous innovation in automotive audio technology. This forward-thinking approach underscores both companies’ dedication to staying ahead of industry trends and meeting evolving consumer demands.
Why This Partnership Matters for the Automotive Industry
The automotive industry is undergoing a transformation, with electric and autonomous vehicles reshaping consumer expectations. As cabins evolve into multifunctional spaces, high-quality audio systems are becoming a cornerstone of the in-car experience. By combining AKM’s robust hardware expertise with Dirac’s software-driven innovations, this partnership sets a new benchmark for in-car entertainment.
For automakers, the integration of AudioIQ into AKM’s DSPs offers a streamlined solution that reduces development costs and accelerates time-to-market. For consumers, it translates to richer, more immersive audio experiences that elevate everyday drives and long journeys alike.
About the Companies
Asahi Kasei Microdevices (AKM) is a global leader in semiconductor manufacturing, renowned for its innovative audio DSPs and voice processing technologies. With over two decades of experience, AKM has established itself as a trusted partner for automotive and consumer electronics manufacturers worldwide.
Dirac is a Swedish company specializing in digital audio optimization solutions. Its cutting-edge technologies are used by leading brands in sound systems, streaming services, and automotive industries. Headquartered in Uppsala, Sweden, Dirac operates R&D facilities in Copenhagen, Denmark, and Bangalore, India, with a global presence spanning Greater China, Germany, Japan, Korea, and the USA.
