Aston Martin Aramco F1 Team and Arm Partner to Drive AI Innovation and Promote Equity in Motorsport
In a landmark move, the Aston Martin Aramco Formula One® Team has announced a multi-year partnership with Arm, the global leader in power-efficient, high-performance compute technology. As the team’s Official AI Compute Platform Partner, Arm will play a pivotal role in advancing both technological innovation and inclusivity in one of the world’s most technical sports. This collaboration underscores a shared commitment to pushing boundaries on the track while fostering equity and diversity in STEM and motorsport.
Empowering Performance Through Cutting-Edge Technology
Formula One is widely regarded as the pinnacle of technical precision and innovation, where every millisecond counts. Arm’s expertise in compute and AI technologies positions it as a natural ally for Aston Martin Aramco as the team seeks to enhance its performance capabilities. Arm’s compute platform will enable advancements in AI-driven systems, empowering the team to optimize engineering processes and deliver competitive advantages both on and off the track.
Arm’s automotive technologies are already integrated into several applications within the Aston Martin Aramco racecar, addressing the growing demands for computing power, safety, and real-time responsiveness. Together, the two organizations will collaborate on designing next-generation systems, including:
- Intelligent wheel guns for faster pit stops.
- Automated jacks and advanced release light systems to streamline operations.
- Enhanced instrumentation and control systems for the team’s new wind tunnel model, scheduled to become operational in 2025.
These innovations exemplify how Arm’s cutting-edge solutions can directly impact the team’s performance, ensuring they remain at the forefront of technological advancement in Formula One.
Championing Inclusion and Diversity in STEM and Motorsport
Beyond technology, this partnership emphasizes a shared vision of fostering inclusivity and equity in motorsport and STEM fields. A key initiative involves supporting Aston Martin Aramco’s F1 Academy programme, which was created to nurture female talent and bridge the gender gap in racing.
Jessica Hawkins, Head of F1 Academy at Aston Martin Aramco and an accomplished racing driver, will serve as Arm’s Official Ambassador. In this role, she will champion opportunities for women in motorsport and advocate for greater representation in technical roles. Arm will also act as the Presenting Partner for the team’s International Women’s Day activities, further amplifying efforts to inspire and empower the next generation of engineers, racers, and innovators.
The collaboration aligns with Arm’s mission to empower future leaders in STEM and reflects Aston Martin Aramco’s Make A Mark platform, which focuses on sustainability, community, and inclusion. Through partnerships with organizations like Racing Pride, Spinal Track, and the Aleto Foundation, the team is driving positive change by creating pathways for underrepresented groups in motorsport and STEM careers.
A Shared Vision for Innovation and Progress
At CES 2024, a livestream featuring spokespeople from both organizations highlighted the transformative potential of this partnership. The discussion explored how Arm’s AI expertise and Aston Martin Aramco’s racing legacy could drive groundbreaking advancements in motorsport while promoting inclusivity and diversity.
Andy Cowell, CEO of Aston Martin Aramco Formula One® Team, expressed his enthusiasm: “This partnership with Arm marks an exciting chapter in our journey. Their expertise in compute and AI will significantly enhance our performance and engineering innovation. Equally important is our shared commitment to championing women in STEM and motorsport, aligning perfectly with our Make A Mark strategy to create an inclusive and diverse culture.”
Ami Badani, Chief Marketing Officer at Arm, added: “For over three decades, Arm has been at the heart of innovation, empowering the next generation of engineers and racers. Partnering with Aston Martin Aramco allows us to foster new pathways for talent in STEM and women in motorsport while advancing performance through leading-edge AI technologies.”
A Legacy of Excellence and Innovation
The iconic Aston Martin marque, founded in 1913, has a storied history rooted in racing excellence. From competing at the Aston Hill Climb to developing legendary vehicles like the DB5 and Valkyrie, the brand embodies British luxury and technological prowess. Its return to Formula One in 2021 marked a new era of ambition, underscored by significant investments such as the state-of-the-art AMR Technology Campus in Silverstone.
In 2023, Aston Martin Aramco achieved its most successful season to date, securing eight podium finishes and finishing fifth in the Constructors’ Championship. The team continues to build momentum with drivers like double world champion Fernando Alonso and rising star Lance Stroll, supported by initiatives like the all-female F1 Academy series, where Swiss driver Tina Hausmann represents the team.
Driving Sustainability and Social Impact
Off the track, Aston Martin Aramco is committed to making a positive impact through its Make A Mark platform. By focusing on sustainability, community engagement, and inclusion, the team aims to inspire young people—particularly those from diverse backgrounds—to pursue careers in motorsport and STEM. Notable achievements include becoming the first Formula One team to comply with ISO 50001, a globally recognized standard for energy efficiency.
Partnerships with organizations like Spinal Track and the Aleto Foundation further demonstrate the team’s dedication to fostering accessibility and inclusion across the sport.
Pioneering the Future of Motorsport and STEM
The partnership between Aston Martin Aramco and Arm represents a bold step forward in the evolution of Formula One. By combining Arm’s technological leadership with Aston Martin Aramco’s racing heritage, the collaboration promises to redefine performance on the track while championing diversity and inclusion in STEM and motorsport.
As Arm’s branding takes center stage on the rear wing arm of the AMR25 car and the F1 Academy vehicles, the partnership’s visibility reinforces its significance. Together, these two innovators are not only shaping the future of racing but also inspiring the next generation of talent to break barriers and achieve greatness.
Stay tuned for updates as this transformative partnership unfolds, bringing cutting-edge AI technologies and meaningful social impact to the forefront of Formula One. For more information, visit the official websites of Aston Martin Aramco and Arm.
